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Top Coffee Brands in The Usa Market

The document compares pricing for different 3-in-1 coffee and specialty coffee brands in the US market. It shows that 3-in-1 coffees range in price from $0.004/gram to $0.09/gram, with the cheapest being Trung Nguyen and the most expensive being Nescafe. Specialty coffees have higher prices ranging from $0.47/gram to $0.88/gram, with Starbucks as the highest priced brand per gram and Green Mountain as the lowest. Overall, specialty single-serve coffees have significantly higher prices than traditional 3-in-1 instant coffees.

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76 views3 pages

Top Coffee Brands in The Usa Market

The document compares pricing for different 3-in-1 coffee and specialty coffee brands in the US market. It shows that 3-in-1 coffees range in price from $0.004/gram to $0.09/gram, with the cheapest being Trung Nguyen and the most expensive being Nescafe. Specialty coffees have higher prices ranging from $0.47/gram to $0.88/gram, with Starbucks as the highest priced brand per gram and Green Mountain as the lowest. Overall, specialty single-serve coffees have significantly higher prices than traditional 3-in-1 instant coffees.

Uploaded by

BảoNgọc
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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TOP COFFEE BRANDS IN THE USA MARKET

3 – in – 1 coffee Specialty coffee


BRAND POSITIONING IN THE USA MARKET
$0.88/ $0.87/
gram gram
High price
$0.7/
gram

$0.54/
$0.47/ gram
gram

High Quality

$0.09/
Low Quality $0.04/ gram
gram
$0.015 $0.08/
/gram gram

$0.004
/gram

Low price
3 – in – 1 coffee

Brand name Product name Price/product Packets Price/ounce Price/gram


Nescafe Taster’s Choice House Blend Instant Coffee
Nescafe 12.6 80 1.97 0.09
Trung Nguyen G7 Instant Coffee
Trung Nguyen 6.75 100 0.12 0.004
Douwe Egberts Pure Gold
Douwe Egberts 4.6 200 0.58 0.02
Four Sigmatic Mushroom Coffee
Four Sigmatic 13.99 n/a 1.39 0.04
Maxwell house Maxwell House Original Blend Instant Coffee 15 n/a 1.88 0.008

Specialty coffee
Brand name Product name Price/pod Ounce/pod Price/ounce Price/gram
Keurig Green Mountain Green Mountain Coffee Roasters Breakfast Blend, Single-
Serve Keurig K-Cup Pods, Light Roast Coffee 0.47 0.2 2.35 0.47

Starbucks Coffee Co.


Starbucks Blonde Espresso Roast 0.88 0.2 4.40 0.88
Kraft Heinz Co. Maxwell House House Blend Medium Roast K-Cup Coffee
Pods (84 Pods) 0.54 0.2 2.74 0.55

The Folger Coffee Co.


Classic Roast Coffee K-Cup 0.74 0.2 3.75 0.75
Dunkin Donuts Dunkin' Original Blend Medium Roast Coffee K-Cup 0.87 0.2 4.35 0.87

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