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Screen The Proposed Solution

To determine the viability, profitability, and customer requirements of a proposed solution, one must: 1) Define the target market and understand customer needs to ensure the solution will survive. 2) Create a minimum viable product prototype and get it to market to test financial performance. 3) Analyze true production costs, test the market, and find the optimal price point to ensure the solution is profitable. 4) Identify must-have, satisfier, and delighter customer requirements to motivate purchases and exceed expectations.

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ICT 1 - Harvie Lopera
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3K views9 pages

Screen The Proposed Solution

To determine the viability, profitability, and customer requirements of a proposed solution, one must: 1) Define the target market and understand customer needs to ensure the solution will survive. 2) Create a minimum viable product prototype and get it to market to test financial performance. 3) Analyze true production costs, test the market, and find the optimal price point to ensure the solution is profitable. 4) Identify must-have, satisfier, and delighter customer requirements to motivate purchases and exceed expectations.

Uploaded by

ICT 1 - Harvie Lopera
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Screen the proposed

solution/s based on
viability, profitability
and customer
requirements
What is viability?
Viability is defined as the ability to
survive. In a business sense, that
ability to survive is ultimately
linked to financial performance and
position.
6 steps to determine the viability
• Determine the target market
• Understand the needs of the market
• Define the value proposition
• Offer up a core set of features for the minimum
variable product (MVP)
• Build the MVP prototype
• Get the MVP in the market
What is profitability?
• Profitability is the primary goal of all
business ventures. It is a company's
ability to use its resources to produce
income that exceeds its costs. In other
words, this is a company’s capability of
generating profits from its operations.    
3 keys to analyze the profitability of the
proposed solution:
• Determine the true cost of production
• Test the market
• Find the safe spot
What is consumer
requirements?
• Customer requirements are what
motivate consumers to purchase a
product or service. By and large, this
is driven by a set of needs, including
product functionality, price,
reliability, and convenience.
Must have:
• It is the basic requirements expected
by the market that will be appreciated
if fulfilled.
• Example:
Customers thinks that restaurants need to
have rest room when dining in
Satisfiers
• It is the expression of the market
desire explicitly. The market is
satisfied if the services exceed the
expectations.
• Example:
Buying with discounts
Delighters
• These are the bonus, extras, or add-on
to the product requirements. These
are not necessary but it will satisfy
the market more.
• Example:
Buying a product with freebies

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