ESSENTIALS OF EFFECTIVE
COMMUNICATION
PRESENTED BY: BRIJ MOHAN SHARMA
ROLL NO : 110013
MBA 2nd sem (A)
PUNJAB INSTITUTE OF MANAGEMENT &
TECHNOLOGY
MANDI GOBINDGARH
PUNJAB
EFFECTIVE COMMUNICATION
INTRODUCTION
COMMUNICATION: Communication is
an exchange of facts, ideas, opinions or
emotions by two or more persons.
Communication is defined as the process
of passing information & understanding
from one person to another.
Effective Communication
>An effective communication is must
essential for the organization. Whatsoever
the form-letter, memorandums, report-it may
take, whatsoever the medians it may use, it has
to be made effective by following certain
scientific principles.
7Cs OF COMMUNICATION
1.Candid..
2.Clear..
3.Complete..
4.Concise..
5.Concrete..
6.Correct..
7.Courteous..
1.Candid:To make communication
effective, It is most imperative that the
message should be frank & straight
forward. It must not be indirect or untrue.
2.Clear:The message to be communicated
whether oral or written should be clear.
For this, not only clarity of expression is
must, but also clarity of thought. It is the
first & foremost requirement. Clear
message always stems from clear minds &
clear hearts.
3. Complete: Completeness is necessary
for effective communication. Incomplete
message breads misunderstanding &
misinterpretations, leads to further queries
resulting into wastage of time &
resources, & irritates the receiver.
4.Concise: To attain the attention as well
as to save the time the message should be
concise. Conciseness means conveying
the message in fewest possible words
without sacrificing its completeness &
clarity.
5.Concrete: The communicated statement
should not be vague, rather should be
concrete specific. Concrete expressions
create specific visual images in mind of
the receiver which vague or generalised
statements cannot.
6.Correct:The message to be communicated
Should be correct in spelling, grammar format,
contents, statistical information, etc. Incorrect &
inaccurate statements mislead the reader, lower
his confidence in the communicator & tarnish
the image of the organization.
7.Courteous:congeniel & healthy
communication environment is essential to
ensure the effectiveness of
communication. Courtesy, in the message
as well as manner, plays dominating role
in the regard.
OTHER PRICIPLES OF
COMMUNICATION
1.Create synergetic environment..
2.Two way communication..
3.Strength Communication flow..
4.Proper medias..
5.Encourage open communication..
6.Appropriate Language..
7.Effective Listening..