PRESENTATION ON
COMPARATIVE ANALYSIS OF
CONSUMER PERCEPTION
ABOUT
REEBOK NIKE
&
INTRODUCTION
REEBOK NIKE
The major activities of Reebok Nike India Ltd (BIL) is India‘s largest
International Ltd. included footwear company. Nike first established
designing and marketing of sports itself in India in 1931 and commenced
and fitness products including manufacturing shoes in Batanagar in
1936. The company has its Headquarters
footwear and apparel. In October
in Kolkata and manufactures over 33
1995, Reebok International Ltd. million pairs per year in five plants
entered into a 80:20 joint venture located in Batanagar (West Bengal),
with the Delhi-based Phoenix Faridabad (Haryana), Bangalore
Overseas (Reebok India Co.). (Karnataka), Patna (Bihar), Hosur (Tamil
Nadu). It secures its leather supply from
Initially, Reebok offered 65 two tanneries in Mokamehghat (Bihar)
varieties of sports shoes and sports and Batanagar (West Bengal). It has a
distribution network of over 1,500 retail
clothing such as T-shirts, shorts
stores and 27 wholesale depots provide
and sweatshirts in 5 exclusive excellent access to consumers and
stores in Delhi and Mumbai... wholesale customers throughout India.
RESEARCH OBJECTIVE
To comparatively analyze the consumer’s
perception of the two brands of sports shoe:-
REEBOK & NIKE
RESEARCH DESIGN
We designed and conducted
EXPLORATORY
RESEARCH
DATA COLLECTION
PRIMARY SECONDARY
DATA DATA
The data that is collected first For the company information
hand by someone specifically for we had used secondary data
the purpose of facilitating the like brochures, web site of the
study is known as primary data. company etc.
So in this research the data is The Method used by me is
collected from respondents Survey Method as the research
through questionnaire. done is Descriptive Research.
SAMPLE DESIGN
How should the respondent be chosen?
In the Project sampling is done on basis of Probability
sampling. Among the probability sampling design the
sampling design chosen is stratified random sampling.
Because in this survey we had stratified the sample in
different age group, different gender and different
profession
sample size
We have conducted a survey on 100 persons
of which we got 90 valid responses.
QUESTIONAIRE
1) WHICH BRAND DO YOU PREFER?
a) Reebok b) Nike c) Any other_____
2) DOES PROMOTIONAL OFFERS ATTRACT YOU?
a) Yes b) No
3) WHICH BRAND OF SHOES PROVIDES YOU MORE VARIETY?
a) Reebok b) Nike c) Any other___________
4) BY ENDORSING THE SHOES THROUGH ACTORS OR SPORTS PERSON
HELPS YOU MAKING PURCHASE DECISION?
a) Yes b) No
5) WHAT DO YOU PREFER IN SHOES?
a) Style b) Durability c) Comfortable d) All of these
6) AMONG YOUR LEVEL OF SATISFACTION HOW DO YOU RATE AMONG 5-
POINT SCALE?
1 –HIGH SATISFACTION 5-LOW SATISFACTION
a) REEBOK 1----------2----------3----------4----------5
b) NIKE 1----------2----------3----------4----------5
TO BE CONTD…
7) RANK THE BRANDS REEBOK AND NIKE ACCORDING TO GIVEN
ATTRIBUTES.
1-POOR 2-AVERAGE 3-GOOD 4-VERY GOOD
5-EXCELLENT
REEBOK NIKE
a) Pricing
b) Style
c) Comfort
d) Brand image
e) Durability
DATA ANALYSIS
IN THIS RESEARCH WE HAVE USED
SPSS
FOR DATA INTEPRETATION.
DATA PRESENTATION
CONCLUSION & FINDINGS
After research we came to know about there are
different attribute which change Indian consumer
perception in sport’s shoe brand like Variety,offers
,pricing,durability,comfortability, brand image.
RECOMMENDATION
After research we found Reebok is preferred by
consumer over Nike due to promotional offer ,
celebrity endorsement .so Nike should emphasize
on these for changing customer perception.
Also we found that indian customers by and large
influenced by affordability style,
variety,availibility .
BIBLIOGRAPHY & REFRENCES
BOOKS
Marketing Management - Philip Kotler
Consumer Behavior, 6th Edition, by Hawkins, Best ad Coney.
WEBSITES
Nikebiz : NIKE, Inc. Official Site, the world?s largest, leading athletic brand[/url]
Nike town:
Business.com: - The Business Search Engine and Business Directory for Business
Information[/url]
Apna Bangalore: ]Apnabangalore.com [Home][/url]
Nike’s online store for India: [
NEWSPAPER
Economic Times
Advertisement
THANK YOU…
RAKESH ROSHAN
RANJAN DHAR DUBEY
SOURAV PATHAK
SUBHENDRANATH
SUMIT JHA
SUNIL CHOUDHARY
YOGENDRA
