Costco
Executive Presentation
The Collaborators
OGL355: Leading Organizational Innovation and Change
Dr. B
Thursday, October 3, 2019
Arizona State University
AGENDA
❏ Mission and Code of
Ethics
❏ Organizational Structure
❏ Executives & Leadership
❏ Competitive Advantage
❏ SWOT Analysis
❏ Environmental Analysis
❏ Going Global
❏ Recommendations
❏ Conclusion
Mission
To continually provide
our members with
quality goods and
services at the lowest
possible prices
Our aim is that our business remains responsible, resilient and relevant in accordance
with our Mission Statement and Code of Ethics
Code of Ethics
● Obey the law
● Take care of our members
● Take care of our
employees
● Respect our suppliers
●
ORGANIZATIONAL STRUCTURE
LEADERSHIP
W. Craig Richard Galanti
Jelinek Vice President &
President & CEO CFO
Leadership Style: Leadership Style:
Authentic Authentic
COMPETITIVE ADVANTAGE
CUSTOMER SERVICE
It is what sets us apart from the competition!
Resource Based View (RBV)
SWOT ANALYSIS
STRENGTHS WEAKNESSES
● Well-known and liked ● Targets an older generation
● Low prices ● Geographic dependence
● Huge customer base OPPORTUNIT THREATS
IES
● Product expansion ● Existing competition with retail
● Company expansion stores
● Marketing ● Competition with Online
retailers
● Lifestyle changes by customers
● Uncertain economic environment
ENVIRONMENTAL ANALYSIS
❏ Industry Analysis- Strong as a Brick & Mortar
❏ Industry Rivalry- Threat is Low
❏ Target Market- Small Business Owners & Middle Class
Families
❏ Competitive Advantage Strategies to Maintain Target
Market- Stay Innovative & a Step Ahead the Competition
GOING GLOBAL: BRAZIL
Joint Ventures Building Relationships Inclusive Culture
RECOMMENDATION
S Run a Yearly
SWOT Analysis
Vast Product
Options in Continue Global
Warehouses Expansion
Create a Prominent
Marketing
Presence
CONCLUSION
❏ Mission and Code of Ethics
❏ Organizational Structure
❏ Executives
❏ Competitive Advantage
❏ SWOT Analysis
❏ Environmental Analysis
❏ Brazil
❏ Recommendations
REFERENCES
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https://www.barrons.com/articles/the-newly-powerful-cfo-4-finance-chiefs-to-watch-1498279993.
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https://www.bbc.com/news/world-latin-america-18909529.
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https://hbr.org/2019/08/the-key-to-happy-customers-happy-employees
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https://quotes.wsj.com/COST/company-people.
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REFERENCES
Daniel, R. (2012, June 14). Costco to Buyout 50% Partner in Mexican Venture. Retrieved from
https://www.marketwatch.com/story/costco-to-buy-out-50-partner-in-mexican-venture-2012-06-14
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Farfan, B. (2019, May 30). Discover Costco's Secret to Conquering the Retail Sector. Retrieved from
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Farfan, B. (2019, February 10). The Costco Mission Statement is the Heart of its Culture. Retrieved from
https://www.thebalancesmb.com/costco-mission-statement-2891829
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REFERENCES
Reynolds, B. (2018, December 20). How Costco's CEO Is Continuing Company's Success. Retrieved from
https://www.newsmax.com/Finance/benreynolds/costco-ceo-company-success/2018/12/20/id/895301/.
Smith, A. (2013, August 2). An Interview With Costco CEO Craig Jelinek. Retrieved from
https://www.fool.com/investing/general/2013/08/01/an-interview-with-costco-ceo-craig-jelinek.aspx.
Stone, B. (2013, June 7). Retrieved from
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ld
.
Sustainability|Costco. (n.d.). Retrieved from
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