150108029
Bekir Budak
Instructor : Asst.Prof. Hande Emin Benli
Log 429 Entrepreneurship and SME’s in Logistics
STEVE JOBS
TABLE OF CONTENT
Bussines Plan
Who is Steve Jobs
First Product
Goals
Properties of the business and plan
Enviromental reserach
Marketing Plan
Financial Plan
Logistics Process
BUSSİNES PLAN
Apple's marketing plan involves creating improved
versions of their product that will cater to their
customers well. Apple strives for quality rather than
quantity, making sure that a great product experience is
offered to the customer, while the cost of the product
comes second in priority only.
BUSSİNES PLAN
Quality important than quantity
Cost is less important
Satisfy of customer
Developing product
WHO İS STEVEN PAUL JOBS ?
He was born in 1955.
He was Bussines Magnate-industrial designer-invertor
and media proprietor.
He established Next Computer and Pixar Animation
Studios.
1970’s Steve Wozniak and Steve established Apple
He died in 2011 caused cancer .
APPLE-1
APPLE-1
It was the first product 1976.
Wozniak and Jobs sold someting to make this computer .
Steve Jobs secured contract to deliver 50 units for $500
each to the Byte Shop
Steve jobs also marketing their products
GOALS
Steve Jobs was build enduring company that prioritized
people.Everything else , products and profits still
important would be secondary.
Steve wants to all people have his technology . He
couldnt see but a lot of people use his goods and services
.
APPLE’S PROPERTIES OF THE
BUSINESSAND THE PLAN
Apple Computer Inc was first name legal company but
now Apple INC.
Use a global strategy, meaning they have high
consistency in their products and low responsiveness to
local needs. They take advantage of many
different global outlets like outsourcing, importing,
exporting, foreign licensing and foreign direct
investment.
ENVIRONMENTAL RESEARCH
Apple belongs to Computer hardware Computer
software Consumer electronics Cloud computing Digital
distribution Fabless silicon design Semiconductors
Media Retail Financial technology Artificial intelligence
these industries.
Apple has a lot of rival and they always facing each
other .
ENVIRONMENTAL RESEARCH
Apple creat huge market area because all around the
world they have customers and they have Apple Shops
all around the world .
By this way they can sell their new devices , market area
getting bigger all they because technologhy changing all
day.
ENVIRONMENTAL RESEARCH
As ı mentioned before apple has customers all around
the world . Apple reaching people advertisement ,
promotion and other good and services .
Lots of people like to use Ios .
ENVIRONMENTAL RESEARCH
Apple has a lot rivals for example : Samsung Google
Huawei OPPO Vivo LG Electronics.
There are a lot of rival againts apple but having
competiton between these firms good for customer
because they can sell product right prices and they need
to make new things if they dont they maybe destroy by
another firms.
ENVIRONMENTAL RESEARCH
One of the reasons for its competitive advantage over others is its
Brand equity. Apple is known for delivering the best quality
products and services. It has maintained the trust levels among the
customers for years. .Today, Apple is the world's leading technology
brand with brand value at over $200 Billion.
Apple's competitive advantage are its control of software,
Hardware, retail strategy, product differentiation and most important
one is Steve Job's strategically decision making. For the distribution
system, Apple launched a website for direct sales for the first time.
Apple has comperative advantages other firms because their Ios
more clever and suffcient thats why people chose apple and they are
gaing profit . Apple have lots of types of goods but other firms can
not create new things like apple . Thats why apple bigger than
others.
ENVIRONMENTAL RESEARCH
Its products and services include iPhone, iPad, Mac,
iPod, Apple Watch, Apple TV, a portfolio of consumer
and professional software applications, iPhone OS (iOS),
OS X and watchOS operating systems,
iCloud, Apple Pay and a range of accessory, service and
support offerings.
As you see Apple lots of goods and services and they
have after sales connection. You can talk on phone
someone in Apple Office and they can help you.
MARKETİNG PLAN
Apple's total net sales amounted to 274.52 billion U.S.
dollars in their 2020 financial year, a slight increase from
the historical record of 260.17 billion U.S. dollars in
financial year 2019. Apple's annual revenue quadrupled
in the last ten years.
Company reported a profit of $23.6 billion in the latest
quarter as revenue rose 54% to $89.6 billion, far
exceeding Wall Street expectations 2021.
MARKETİNG PLAN
Apple uses a MAP (minimum advertised price)
retail strategy. MAP policies prohibit resellers or dealers
from advertising a manufacturer's products below a
certain minimum price.
They are serve their product adverstising , promoting .
Pricing . Apple serve their goods minimum price .
FİNANCİAL PLAN
A business plan is a written document describing a
company's core business activities, objectives, and how
it plans to achieve its goals. Good business plans should
include an executive summary, products and services,
marketing strategy and analysis, financial planning, and
a budget.
LOGİSTİCS PROCESS
In a nutshell, Apple purchases components and materials
from various suppliers, then gets them shipped to the
assembling plant in China. From there, products are
shipped directly to consumers (via UPS/Fedex) who
bought from Apple's Online Store.
Apples working with two big Cargo Company Ups-
Fedex and they are using Air way to transport their
product . In all countries Apple has their warehouses .
They make distribution other cities by using these way.
