AUDI TODAY

MARKETING
 Audi Marketing sets standards and writes advertising history. This is only one
example of the many different activities that are carried out by the
marketing/sales, however. Designing the Audi website and all the
merchandising articles are another feature, not to mention supplying the over
4 000 Audi dealers all over the world with convincing information about there
cars for them to pass on to our customers. Trade fair presentations and sales
support as well as supervising the advertising activities of the Audi partners are
further marketing assignments.
 Audi's activities in the art, culture and sport sponsoring field are managed here
too – the successful German skiing teams, the Telekom team in professional
cycling and, not least of all, Audi's own LeMans racing team are outstanding
examples of the company's sports involvement, while the Salzburg Festival and
the Altmühltal Concerts are successful examples of cultural sponsoring.
 Audi is one of the strongest German brands, with which our customers associate
emotion, appeal and safety. One of the most fascinating assignments at the
company is to link this image with the inherent attributes of Audi's products.
Slogans
Audi's corporate tagline is Vorsprung durch Technik,
meaning "Progress through Technology". The German-
language tagline is used in many European countries,
including the United Kingdom, and in other markets, such
as Latin America, Oceania and parts of Asia including Japan.
A few years ago, the North American tagline was
"Innovation through technology", but in Canada the German
tagline Vorsprung durch Technik was used in advertising.
More recently, however, Audi has updated the tagline to
"Truth in Engineering" in the U.S.
Sponsorships
 Audi is a strong partner of different kinds of sports. In association football,
long partnerships exist between Audi and various clubs like Manchester
United, FC Bayern Munich, Real Madrid CF, FC Barcelona, AC Milan and Ajax
Amsterdam. Audi also sponsors winter sports: The Audi FIS Alpine Ski World
Cup is named after the company. Additionally, Audi supports the German Ski
Association (DSV) as well as the alpine skiing national teams of Switserland,
Sweden, Finland, France, Liechtenstein, Italy, Austria and the US. For almost
two decades Audi fosters golf sport: for example with the Audi quattro Cup
and the HypoVereinsbank Ladies German Open presented by Audi. In
sailing, Audi is engaged in the Medcup regatta and supports the team Luna
Rossa during the Louis Vuitton Pacific Series and also is the primary sponsor
of the Melges 20 sailboat. Further, Audi sponsors the regional teams ERC
Ingolstadt (hockey) and FC Ingolstadt 04 (soccer).In 2009, the year of Audis
100th anniversary, the company organises the Audi Cup for the first time. In
a two-day-tournament, the teams of FC Bayern Munich, AC Milan,
Manchester United F.C. and CA Boca Juniors will compete against each
other.Audi also sponsor the New York Yankees as well. In October 2010 they
agreed to a three sponsorship year-deal with Everton.
Multitronic campaign
 Audi Sans (based on Univers Extended) was
originally created in 1997 by Ole Schäfer for
MetaDesign.
 MetaDesign was later commissioned for a
new corporate typeface called Audi Type,
designed by Paul van der Laan and Pieter van
Rosmalen of Bold Monday. The font began to
appear in Audi's 2009 products and marketing
materials
Audi e-tron
 The next phase of technology Audi is developing is the e-tron
electric drive powertrain system. They have shown several concept
cars as of March 2010, each with different levels of size and
performance. The original e-tron concept shown at the 2009
Frankfurt motor show is based on the platform of the R8 and has
been scheduled for limited production. Power is provided by electric
motors at all four wheels. The second concept was shown at the
2010 Detroit Motor Show. Power is provided by two electric motors
at the rear axle. This concept is also considered to be the direction
for a future mid-engined gas powered 2 seat performance coupe.
The Audi A1 e-tron concept, based on the Audi A1 production model,
is a hybrid vehicle with a range extending Wankel rotary engine to
provide power after the initial charge of the battery is depleted. It is
the only concept of the three to have range extending capability.
The car is powered through the front wheels, always using electric
power.
MODELS
 The Audi A3 is the German automaker's
smallest
 least expensive model sold in North America.
 The four-door hatchback comes standard
with a 200 horsepower 2.0 liter inline-four
engine, which achieves peak output between
5100 and 6000 rpm.
 Max torque of 207 pound-feet is available
from 1800 to 5000 rpm.
•Automatic Start-Stop function for greater fuel and CO2
efficiency (only available on the 2.0 TDI/2.0 TFSI manual
engines)
•Recuperation for optimal energy utilisation
•Misfuelling inhibition for diesel engines
•ESP (including limited-slip differential on front-wheel-drive
models)
•First aid kit
•Front and rear fog lights Front and rear ISOFIX seats with front
passenger airbag deactivation switch Front side airbags
•Headlight range adjustment Thatcham category 1 alarm and
immobiliser Toolkit and car jack Warning triangle
 Assembly Neckarsulm, Germany
 Class :Sports car
 Body style 2-door coupé (2007)
2-door spyder (2009)
 Layout : Longitudinal mid-engine,
quattro permanent all-wheel drive
 Engine 4.2 L FSI V8, 2×DOHC;
5.2 L FSI V10, 2×DOHC
 Transmission 6-speed manual,
6-speed R tronic single-clutch semi-automatic
 Wheelbase 2,650 mm (104.3 in)