O R G A N I Z AT I O N A L
C O M M U N I C AT I O N Open System
Theory and
Classical Theory and
O Communication u Communication
S-M-C-R The Human Relations
Communication a School and
Community
u
Communication
Communication is a process of
sharing and conveying messages or
information from one person to
another within and across channels,
contexts, media, and cultures.
Organizational Communication
- sending and receiving of messages
among interrelated individuals within
a particular environment or setting to
achieve individual and common
goals. Organizational communication
is highly contextual and culturally
dependent. Individuals in
organizations transmit messages
through face-to face, written, and
mediated channels.
Organizational Communication
“Organizational communication is the
way in which members of an
organization interact with each other
and the people they serve.”
Organizational Communication
Organizational communication helps
us to:
1) accomplish tasks relating to
specific roles and responsibilities
of sales, services, and production;
2) acclimate to changes through
individual and organizational
creativity and adaptation;
Organizational Communication
3) complete tasks through the
maintenance of policy, procedures, or
regulations that support daily and
continuous operations;
4) develop relationships where
“human messages are directed at
people within the organization-their
attitudes, morale, satisfaction, and
fulfillment”
Organizational Communication
5) coordinate, plan, and control the
operations of the organization through
management
Organizational Communication
Importance of Organizational
Communication
Individual Level
• Understanding the mission goals,
values and procedure of the
organization
• Clearing up ambiguity in the what is
how’s and why’s
• Sense of making a difference
Organizational Communication
Importance of Organizational
Communication
Group Level
• Creating common culture permits
employees to act with empowerment
• Reducing day-to-day conflict
Organizational Communication
Importance of Organizational
Communication
Organizational Level
• Coordinating organizational
resources
• Sense of belonging and commitment
• Direct impact on effort and efficiency
Organizational Communication
For organizations to be successful,
they must have competent
communicators. Organizational
communication study shows that
organizations rely on effective
communication and efficient
communication skills from their
members.
Organizational Communication
Organizations seek people who can
follow and give instructions,
accurately listen, provide useful
feedback, get along with coworkers
and customers, network, provide
serviceable information, work well
in teams, and creatively and
critically solve problems and
present ideas in an understandable
manner.
Organizational Communication
Efficient organizational
communication involves knowing
how to create and exchange
information, work with diverse
groups or individuals, communicate
in complicated and changing
circumstances, as well as having the
aptitude or motivation to
communicate in appropriate manners.
Organizational Communication
The better you communicate, the
better experiences your organization
is able to provide.
The ability to communicate is a
primary skill. The more you become
an effective communicator; the more
likely you are to achieve what you
want.
Organizational Communication
Effective communication is a building
block of successful organizations.
The interaction required to direct a
group toward a set of common goals
is called organizational
communication.
Schramm Model
Schramm Model
S-M-C-R Communication
David Berlo’s SMCR Model of
Communication
• Sender
• Message
• Channel
• Receiver
S-M-C-R Communication
S-M-C-R Communication
Berlo’s model believes that for
effective communication to take
place, the source and the receiver
need to be on the same level. Only
then communication will happen or
take place properly. Hence, the source
and the receiver should be similar.
S-M-C-R Communication
Criticism of Berlo’s SMCR model
of communication:
1.There is a lack of feedback. The
effects are practically unknown.
2.It does not mention the barriers to
communication.
3.There is no room for noise.
S-M-C-R Communication
Criticism of Berlo’s SMCR model
of communication
3. It is a rather complex model.
4. It is a linear model of
communication.
5. It requires people to be on the same
level for effective communication to
happen. However, that rarely happens
in everyday life.
CLASSICAL THEORY AND COMMUNICATION
The classical theory, takes a more task-based
approach to managing people and businesses.
Although classical management theory has been
dismissed by some as being outdated and less
effective, a few variations on the theory make it more
feasible for certain types of organizations.
Four Basic Principles of Classical Theory
1. Standard Operating Procedures – Management
must develop standard operating procedures for every
role within the organization.
2. Employee Selection – During the hiring process,
hiring managers must strive to find the perfect fit for
each position based on the candidate’s skills and
abilities.
Four Basic Principles of Classical Theory
3. Interruption-Free Environment – To ensure
workers are as productive as possible, managers must
make an effort to minimize interruptions in the
workplace.
4. Incentivizing Workers – In order to ensure
productivity, managers should offer routine wage
increases.
The Classical Approach and Bureaucracy
Bureaucracy was the best way to structure an
organization since it created an environment where all
employees were treated equally with work split
evenly among everyone. For bureaucratic
management to be successful, Weber believed all
regular activities needed to be regarded as official,
management must have the authority to make and
enforce rules and rules should be easily respected
within the established setup of the organization.
Fayol’s Theory on Managing People
Planning – To be most effective, Fayol believes
management must schedule every part of a
business’s processes.
Organizing – An important part of efficient
production is having all of the materials and
resources in place when needed.
Commanding – Effective management means
being able to direct employee activity.
Fayol’s Theory on Managing People
Coordinating – Employee cooperation and
teamwork are important to success, and good
managers facilitate that.
Controlling – No matter how commanding a
supervisor is, she’s only successful if employees
actually follow her commands.
Taylor ’s Scientific Approach
Taylor’s publication suggested that organizations
optimize and simplify jobs, which would in effect
improve productivity. The main incentive for
workers to do a good job was to simply not get
fired. Taylor’s suggestions included rewarding
employees for hard work through “a fair day’s pay
for a fair day’s work,” which involved rewarding
employees who were more productive with higher
pay than those who fell short.
The Human Relations School and Community
Human relationship is an interpersonal relationship
and association between two or more people. Human
relationships are formed on different circumstances; it
could be cultural, social family, friendship, work and
social groups.
The Human Relations School and Community
Educational leadership depends on human
relation, it all about relationship at every
level, Relationship with teaching staff,
administrative staff and students
The Human Relations School and Community
Educational leadership depends on human
relation, it all about relationship at every
level, Relationship with teaching staff,
administrative staff and students
Open System Theory and Communication
Open systems theory refers simply to the concept that
organizations are strongly influenced by their
environment. It has a perspective that an
organization’s survival is dependent upon its
relationship with the environment
Open System Theory and Communication
It is a concept which tells that the organization has
contact with the environment, its interactions and
information
The environment provides key resources that sustain
the organization and lead the way to change and
survival.
It addresses the active adaptive change.
Open System Theory and Communication
The school is in
constant process of
interaction with the
community and
institutions in it.
