Scribd
Upload
107 views3 pages

Capsim Simulation: Team Eerie (Group 5)

Team Eerie focused on increasing market share and sales by estimating 20% growth and aligning production. They focused on adding capacity which takes a year to effect but overestimated production and sales, leading to emergency loans. They increased automation to lower labor costs for low-end traditional segments and launched a new product for the traditional segment. Their R&D strategy was shifting all products within the fine cut circle. They considered customer requirements for each market segment when setting product performance and size.

Uploaded by

Dhruv Kumbhare
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
107 views3 pages

Capsim Simulation: Team Eerie (Group 5)

Team Eerie focused on increasing market share and sales by estimating 20% growth and aligning production. They focused on adding capacity which takes a year to effect but overestimated production and sales, leading to emergency loans. They increased automation to lower labor costs for low-end traditional segments and launched a new product for the traditional segment. Their R&D strategy was shifting all products within the fine cut circle. They considered customer requirements for each market segment when setting product performance and size.

Uploaded by

Dhruv Kumbhare
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 3

Capsim Simulation

Team Eerie (Group 5) :


CEO - Sham Lakshaman
CMO – Shreya Sharma
COO – Gursimran Kaur
CFO – Vidhi Balwani
HR Head – Shubham J Pampattiwar
TQM Head – Sameer Walia
Production Focus was to increase market share and get
more sales.

Decisions
We estimated a growth rate of
approximately 20% and thereby aligned the
production numbers so use of second shift
Product
capacity is minimized.
s Round 0 Round 1 Round 2 Round 3 Round 4

Eat 66% 86% 94% 91% 110%


We focused on adding capacity because it
Ebb 129% 139% 111% 89% 121% takes a year to go into effect. However, due
to overestimation of production and reduced
Echo 45% 85% 155% 81% 96% sales, we got bogged down by heavy emergency
loan.
Edge 73% 76% 154% 86% 115%

Egg 63% 81% 125% 104% 156%

Eicher - - - - 99% We increased automation to make labor


cheaper for the low-end and traditional
segment.
R&D Decisions
• Since the initial rounds our strategy was to shift all current products for placement
within the fine cut circle
• We launched the product ‘Eicher’ in traditional segment in order to capture the market
share of that segment
• We always tried to reposition our products towards the long-term prospective

Performance & Size


• We considered the values for Performance
MTBF and Size for each company by looking at the
• Our strategy from the initial rounds was Industry Condition Report for customers’
to set the MTBF as per the weightage of requirements for each segment of the
market.
importance given to it in the CAPSIM
Courier • As low-end segment customers want low-
priced product and the age can be a bit
• For the performance segment, we took the high, so we have not upgraded the low-end
maximum MTBF value since the weightage of segment very often.
the MTBF was highest • The high-end segment customers want the
best technology in products and new design
every year, so for this segment, we took
maximum value for performance.

You might also like