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Business Model H&M

The business model canvas outlines a company that provides affordable and sustainable fashion through partnerships with designer brands and local suppliers. The company's key activities include outsourcing production, collaborating with designers, handling logistics and sales/marketing. Its value proposition is trendy clothing at affordable prices. The company engages customers through memberships, chatbots, social media and stores. Its target customer segments are men, women, kids and infants. Revenue is generated from store and online sales as well as clothing rentals.

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lavanya
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798 views1 page

Business Model H&M

The business model canvas outlines a company that provides affordable and sustainable fashion through partnerships with designer brands and local suppliers. The company's key activities include outsourcing production, collaborating with designers, handling logistics and sales/marketing. Its value proposition is trendy clothing at affordable prices. The company engages customers through memberships, chatbots, social media and stores. Its target customer segments are men, women, kids and infants. Revenue is generated from store and online sales as well as clothing rentals.

Uploaded by

lavanya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BUSINESS MODEL CANVAS Read guide at www.garyfox.

co

KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
 Designer brands like  Outsourcing activities  Providing fashionable  Membership benefits  Men
Sabyasachi, Robert  Collaborating with trendy clothes at  Via 24/7 chatbots,  Women
Cavalli etc. designers affordable prices helpline number and  Kids
 Logistics  Renewable fashion and email address  Infants
 Local suppliers from  Warehousing best quality  Social media platforms
Asia, Europe and Africa  Sales and Marketing  Media like newspapers
 Integration of activities and magazines etc.
via IT system
KEY RESOURCES CHANNELS
 Website
 Office space  Physical stores
 Skilled sales force  Physical media like
 Online website/ store magazines etc.
 Natural resources  Social media like
(sustainable fashion) Instagram etc.
 Designers  Launching New brands

COST STRUCTURE REVENUE STREAMS


 Staffing  Store sales
 Renting  Online sales
 Marketing and advertising  Renting clothes (Sweden)
 Transportation
 IT costs

Designed for:
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Designed by:
Pari Bhatia (20021021435) Version:
H

The Business Model Canvas was developed by Strategyzer (Alexander Osterwalder and Yves Pigneur)
Lavanya Kapoor (20021201411)
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. https://www.garyfox.co/canvas-models/how-to-use-business-model-canvas-guide/

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