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E-Commerce Models Explained

This document defines and provides examples of different types of e-commerce models: Business-to-consumer (B2C) involves direct sales of products from businesses to consumers through online stores like Amazon and Myntra. Business-to-business (B2B) consists of sales between businesses like Dell purchasing components from suppliers. Business-to-government (B2G) is e-commerce between companies and the public sector for procurement. Consumer-to-consumer (C2C) allows private individuals to buy and sell from each other on platforms like eBay. Consumer-to-business (C2B) is the reverse with customers providing marketing services to businesses.

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455 views5 pages

E-Commerce Models Explained

This document defines and provides examples of different types of e-commerce models: Business-to-consumer (B2C) involves direct sales of products from businesses to consumers through online stores like Amazon and Myntra. Business-to-business (B2B) consists of sales between businesses like Dell purchasing components from suppliers. Business-to-government (B2G) is e-commerce between companies and the public sector for procurement. Consumer-to-consumer (C2C) allows private individuals to buy and sell from each other on platforms like eBay. Consumer-to-business (C2B) is the reverse with customers providing marketing services to businesses.

Uploaded by

Gargi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Business-to-consumer (B2C)

• It is the model taking businesses and consumers interaction. The basic


concept of this model is to sell the product online to the consumers.
• B2c is the direct trade between the company and consumers. It
provides direct selling through online. For example: if you want to sell
goods and services to customer so that anybody can purchase any
products directly from supplier’s website.
• Examples: Amazon.com, Myntra.com, Etsy.com, etc.
Business-to-business (B2B)
•  B2B stands for Business to Business. It consists of largest form of
Ecommerce. This model defines that Buyer and seller are two different
entities. It is similar to manufacturer issuing goods to the retailer or
wholesaler. E.g.:-Dell deals computers and other associated
accessories online but it is does not make up all those products. So, in
govern to deal those products, first step is to purchases them from
unlike businesses i.e. the producers of those products.
• The more common B2B examples and best practice models are IBM,
Hewlett Packard (HP), Cisco and Dell. Cisco, for instance, receives
over 90% of its product orders over the Internet.
Business-to-government (B2G)
•  Business-to-government e-commerce or B2G is generally defined as
commerce between companies and the public sector. It refers to the use of
the Internet for public procurement, licensing procedures, and other
government- related operations.
• This kind of e-commerce has two features: first, the public sector assumes a
pilot/leading role in establishing e- commerce; and second, it is assumed that
the public sector has the greatest need for making its procurement system
more effective.
• Web-based purchasing policies increase the transparency of the procurement
process (and reduce the risk of irregularities).
• Examples: TCS, Infosys, GeM Portal,etc.
Consumer-to-consumer (C2C)
• Consumer-to-consumer e-commerce or C2C is simply commerce between
private individuals or consumers.
• This type of e-commerce is characterized by the growth of electronic
marketplaces and online auctions, particularly in vertical industries where
firms/businesses can bid for what they want from among multiple
suppliers. It perhaps has the greatest potential for developing new markets.
• There are many sites offering free classifieds, auctions, and forums where
individuals can buy and sell on platforms like ebay and thanks to online
payment systems like PayPal where people can send and receive money
online with ease.
Consumer-to-business (C2B)
• Consumer-to-business, or C2B, is a type of business model where the
customer provides a service or product to the business. This is the reverse
of the typical business-to-consumer model (or B2C), in which a company
provides a service to customers through the sale of goods and services.
• The internet and social media make a C2B model possible by connecting
customers who can offer their marketing services to companies for a
payoff. C2B business solutions are often used to drive business to a
company’s e-commerce platforms.
• Some examples of C2B marketing include reverse auctioning, affiliate
marketing, and on-commission advertisement space.

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