Scribd
Upload
229 views27 pages

JBS - Leading A Strategic Vision

The document discusses various marketing strategies and models including Ansoff's generic strategies, Porter's generic strategies, the BCG matrix, SWOT analysis, PESTEL analysis, Porter's five forces model, and the value chain model. It also mentions assignments related to infographics, creatives, a Jazz case study, and SATH data entry.

Uploaded by

Saman Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
229 views27 pages

JBS - Leading A Strategic Vision

The document discusses various marketing strategies and models including Ansoff's generic strategies, Porter's generic strategies, the BCG matrix, SWOT analysis, PESTEL analysis, Porter's five forces model, and the value chain model. It also mentions assignments related to infographics, creatives, a Jazz case study, and SATH data entry.

Uploaded by

Saman Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 27

JBS – Leading a Strategic Vision

• History of the company


• Mission & Vision
• Goals
• Challenges
• How they cope up with the challenges?
Strategy Formulation in the
Marketing Planning Process
Chapter # 3

Dr. Sheraz
PollEv.com/drsherazahmed682
Ansoff’s Generic Strategies
Porter’s Generic Strategies
Make-up City ~ Bays International
• Who is Mr. Sohail and what is he thinking?
• Introduction of the company
• Cosmetic industry
• Strategy
• Technological innovation
BCG Matrix
Marketing Models
• SWOT
• PESTEL
• Porter’s generic strategies (cost & differentiation)
• Ansoff’s matrix (product-market expansion grid)
• BCG matrix
• Porter’s five forces model
• Value chain model
• Product multi-attribute model
Assignments:

• What are infographics?


• What are creatives?
• How can we create both?
• READ: Jazz case study
• SATH Data Entry

You might also like