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Uber Eats launched in Bangladesh in April 2019 but discontinued operations in June 2020. It faced challenges from other competitors in the market that offered similar services and partnerships without establishing a unique selling proposition or brand positioning through marketing. To sustain in Bangladesh, Uber Eats could have done vast promotional campaigns, offered sponsorships, and established a unique selling proposition to gain a competitive advantage.

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Akash Chy
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56 views6 pages

Presentation On

Uber Eats launched in Bangladesh in April 2019 but discontinued operations in June 2020. It faced challenges from other competitors in the market that offered similar services and partnerships without establishing a unique selling proposition or brand positioning through marketing. To sustain in Bangladesh, Uber Eats could have done vast promotional campaigns, offered sponsorships, and established a unique selling proposition to gain a competitive advantage.

Uploaded by

Akash Chy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Presentation on

Uber Eats

Program: MBA
Presenter: Md. Mezbah Uddin Chy
ID: 22264043
Course Code: MGT501
Section: 02
What is Uber Eats?

• An online food ordering and delivery platform


• Started their journey in Bangladesh on April 2019
• Were struggling for more than a year
• Discontinued operations in Bangladesh from June 2nd, 2020
What were the challenges Uber Eats faced?

• Other leading competitors in market


• Same services & partnerships

• Less Brand positioning & Marketing


• No Unique Selling Proposition (USP)
Foodpanda Bangladesh has launched
its newest campaign
featuring Tamim Iqbal as the brand
ambassador stating the hard job of a
delivery man.

Pathao, collaborating with Cineplex,


is setting up a “Spot the Joker”
contest. If you spot a Pathao foodman
dressed as the Joker carrying the
Pathao food bag anywhere in the
Dhaka city, take a picture of him and
post it on Facebook and or Instagram,
publicly, with the hashtag.
What could be done by Uber Eats to sustain in
Bangladesh?

• Vast Promotional & Marketing campaigns could be arranged

• Sponsorships could be offered

• Establishing an USP could be a competitive advantage


Thanks everyone for being Patient!

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