1
PRESENTATIO
N CHALLENGE
GENOVEVA-IULIANA ONA-22214982
ANDREEA-ELENA HODORCA-
22214979
ASEA JOMIR-22214981
GEORGE IONESCU-22102761
ELENA GOLOGAN-22145076
2
AGENDA
1. Introduction
2. Current Market Trend of Tesco
3. Performance of Tesco
4. The economic performance of Aldi and Lidl
5. SWOT Analysis of Tesco
6.PESTEL Analysis of Tesco
7. Conclusion and Recommendation
8. References
3
INTRODUCTION
Tesco, the British grocery business founded in
1919, now operates in more than 30 countries.
The research depicts different current market trends
in the supermarket business as well as Tesco's
success in previous years.
It discusses the financial performance of Aldi and
Lidl, as well as the SWOT analysis of Tesco.
The aspects that the research suggests Tesco use to
boost its performance are also included.
4
CURRENT MARKET TRENDS OF
TESCO
Digital
Online shopping
transformation
Personalised Social
experiences commerce
Supply chain
5
PERFORMANCE OF
TESCO
Tesco had record-breaking losses
in 2015.
The company used effective
techniques, and it has now
returned to growth and
commercial success.
Tesco's emphasis on pricing,
convenience, sustainability, and
good business practises should
help it succeed in the future.
The economic performance of Aldi and Lidl 6
ALDI In the past few years,
LIDL
Lidl's sales have grown
• According to sources from The by €16 billion.
Guardian, Aldi forecast a 16.4%
growth in sales to £13.5 billion
($17.9 billion) in 2021 in the UK
alone. The business has disclosed
intentions to expand its online
presence by introducing a new Over 60% growth was
click-and-collect option and to seen in the company's
establish 100 more outlets around operational turnover.
the UK.
Lidl gained 6.4% market
share through
cooperating.
SWOT ANALYSIS OF TESCO 7
Strengths-Tesco has performed well in supplying consumer services, for which
it has won multiple accolades.
Weaknesses-The worldwide supermarket faces fierce market rivalry. Company
rivals include Sainsbury, Marks & Spencer, etc.
Opportunities -Using the most up-to-date technology can help a business do
better. If Tesco changes its store strategy and plans, their unsustainable markets
may become opportunities.
Threat-Tesco's bottom line might be impacted by the fluctuating values of
currencies in various nations. The corporation faces the greatest danger from
the presence of several rivals.
8
PESTEL ANALYSIS OF
TESCO
POLITICAL-Tesco does business in
SOCIAL-Tesco must address customer
many countries, and each country's ECONOMIC-Inflation, exchange, and
behaviour, lifestyle changes, health,
government is different. The company growth rates affect Tesco's business.
education, and social responsibility in
has to think about the political security, The company's actions must take into
different cultures. The firm must cater
trade policies, rules, and taxes of each account each country's economy.
to numerous cultures and customers.
place in which it does business.
TECHNOLOGICAL-Retailers need
ENVIRONMENTAL-Tesco must LEGAL-Tesco must follow each
technology. To compete, Tesco must
address its environmental effect as country's legislation. The corporation
follow technological trends. E-
customer worries grow. Waste, energy, must address labour regulations,
commerce and social media affect
and emissions requirements must be intellectual property, and data
customer behaviour, which the firm
considered by the firm. protection.
must consider.
9
RECOMMENDATION
Based on the results of this Profitability may be
analysis, Tesco should adapt increased by putting more
its business practises to keep effort into the company's
up with the dynamic nature digital marketing strategies
of the retail sector. (Hofacker et al., 2020).
Its primary function will be
to increase the company's
targeted clientele.
10
SUMMARY
In addition to that, The findings of the
the research was able research allowed for
to bring to light both the identification of
the advantages and prevalent tendencies
disadvantages of in the food and
Tesco. grocery markets.
11
REFERENCES
Morgan, A., 2017. A Chronological literature review of Adewuyi, A. W., 2016. Ratio Analysis of Tesco Plc
Retail Internationalisation: From the 50’s to the ‘00’s- Financial Performance between 2010 and 2014 in
Towards a perspective of current market inclines in retail Comparison to Both Sainsbury and Morrisons. Open
internationalisation 2010–2015. Journal of Accounting. 5(03). p.45.
THANK YOU
12
