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Maggi Kill Competetion

Maggi dominated the instant noodle market in India through the 20th century due to its strong brand recognition and wide variety of products. However, in 2015 it was banned in India after tests found high levels of lead and MSG in some samples. This caused Maggi to lose its entire market share. After the ban, Nestle's relaunch strategies focused on reassuring customers of quality through advertising and social media campaigns. Nestle also diversified its product portfolio beyond just Maggi noodles to rebuild its brand image and focus on health and nutrition.

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Rohit Sharma
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120 views17 pages

Maggi Kill Competetion

Maggi dominated the instant noodle market in India through the 20th century due to its strong brand recognition and wide variety of products. However, in 2015 it was banned in India after tests found high levels of lead and MSG in some samples. This caused Maggi to lose its entire market share. After the ban, Nestle's relaunch strategies focused on reassuring customers of quality through advertising and social media campaigns. Nestle also diversified its product portfolio beyond just Maggi noodles to rebuild its brand image and focus on health and nutrition.

Uploaded by

Rohit Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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HOW M A G GI K IL L E D

CO M P ET E T IO N

T HICS PR ESE NTAT ION


BUSINESS E
SUBMITTED BY :
ROHIT SHARMA
2220983543

TIC S A N D SU PPLY CHA IN MANAGEMENT


MBA: LOGIS
INTRODUCTION

Type Food
Founded 1884
Founder Julius Maggi
Headquarters Switzerland
Parent Nestlé
• JULIUS MAGGI (1846–1912) TOOK OVER HIS FATHER'S MILL BUSINESS IN 
KEMPTTHAL, SWITZERLAND, IN 1869. UNDER HIS LEADERSHIP, THE BUSINESS
DEVELOPED INTO ONE OF THE PIONEERS OF INDUSTRIAL FOOD PRODUCTION,
WITH THE AIM OF IMPROVING THE DIET OF WORKING-CLASS FAMILIES
THROUGH BETTER NUTRIENT SUPPLY AND FASTER PREPARATION.
HISTORY
CONTINUED

• IN 1912, JULIUS MAGGI PASSED AWAY.


• BY 1947, NESTLE GAINED RIGHTS TO MAGGI AND BROUGHT IT TO INDIA. SINCE THEN,
MAGGI HAS BEEN A REVOLUTION IN THE COUNTRY. 
MAGGI NOODLES
COMPETITORS

SUN FEAT YIPPEE NOODLES KNORR SOUPY NOODLES CHING’S SECRET NOODLES
TARGET CUSTOMER

• KIDS
• YOUNG PEOPLE
• WORKING WOMEN
• OFFICE GOERS
• HEALTH CONSCIOUS
STRENGTH'S OF MAGGI
NOODLES
• MAGGI ‘S OUTSTANDING PUBLICITY MAKES ITS BRAND TOP SPIRIT.
• MAGGI HAS MANY VARIETIES AND FLAVORS.
• MAGGI SELLS SOUPS, MASALA, SAUCES, ETC., IN ADDITION TO INSTANT NOODLES.
• NOODLES ARE INCREDIBLY POPULAR WITH TEENAGERS, YOUNG COUPLES, AND YOUNG
FAMILIES, EASY TO PREPARE AND READY TO EAT.

• MAGGI ‘S STRONG VISIBILITY THROUGH TVCS, PRINT ADS, SOCIAL NETWORKS, AND
ONLINE ADS.
WEAKNESS

• DISPUTES RELATED TO HEALTH PROBLEM AFTER EATING MAGGI IS CREATING


INSECURITY AMONG CUSTOMERS.

• LIMITED MARKET SHARE GROWTH IS DUE TO INTENSE COMPETITION


• HEALTH ISSUES
OPPORTUNITIES
• NESTLE CAN FOCUS ON SALES THROUGH THE BIG RETAIL CHAINS TO PROMOTE ITS
PRODUCTS.

• MAGGI MAY TARGET UNTAPPED RURAL MARKETS.


• NEW FLAVORS, PACKAGING, AND CURRENT CONSUMERS WILL HELP THE BRAND
EXPAND.

• IN ORDER TO PROVIDE QUICK FOOD SNACKS, MAGGI CAN TIE-UP WITH SCHOOLS,
COLLEGES, HOTELS, ETC.
THREATS
.

• PRICE WARS WITH OTHER BRANDS OF NOODLES WILL INFLUENCE SALES OF MAGGI.
• INCREASED COMPETITION COULD REDUCE THE MARKET SHARE OF MAGGI
• STRICT POLICY AND FOOD REGULATORY REGULATIONS MAY AFFECT THE ACTIVITIES OF
MAGGI.
MAGGI BAN IN INDIA
• THE CONTROVERSY STARTED WHEN SOME SAMPLES OF MAGGI
FROM MANY PARTS OF UTTAR PRADESH WERE TESTED IN THE LAB
AND IT WAS FOUND THAT THE NOODLES CONTAIN A HIGH AMOUNT
OF MONOSODIUM GLUTAMATE (MSG) AND LEAD.

• DELHI GOVERNMENT ON JUNE 6, 2015 DECIDED TO BAN MAGGI


EFFECTS OF BAN

• PRIOR TO THE BAN, MAGGI OWNED NEARLY 80% OF THE MARKET SHARE IN THE
INSTANT NOODLES SEGMENT. AFTER BAN ITS SHARE JUMPED TO ZERO.

• MAGGI LOST OVER RS 1,000 CRORE IN SALE .


• EMPLOYEES LEFT THE COMPANY
MARKETING STRATEGIES OF RELAUNCH

• ADVERTISEMENT
• WE MISS YOU CAMPAIGN
• GOOD QUALITY ASSURANCE
• TIE UP WITH SNAP DEAL
• SOCIAL MEDIA
NESTLE MAGGI STRATEGIES

• BRAND IMAGE
• NOT DEPENDING ON SINGLE PRODUCT
• FOCUSING ON HEALTH AND NUTRITION
• RELATIONSHIP WITH STAKE HOLDERS
• CUSTOMER SATISFACTION
• CONNECTING WITH CUSTOMER
THANK YOU

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