HOW TO USE E-MAILER FOR E-
COMMERCE PROMOTION
Why Email Marketing
E mail communications is one of the important marketing tools for e
commerce companies. With the help of E mail marketing, companies are
able to reach directly to the consumer's inbox. In comparison of Twitter &
Facebook, E mail helps 40% better in customer acquisition. In fact, 59%
consumers accepted that emails heavily influence their buying decisions.
Not say e mail marketing is way less costly than the conventional
marketing. It gives company a chance to build a faith with customer
hence enhancing the chance of increasing bottom line profits.
Increase Revenue through E-mail Marketing
Steps to Increase Revenue Using Email Marketing in E commerce
Industry
Utilize Mailing Software
Categorize Consumers
Send Buying Guide
Social Proof
Personalization
Rewards for Loyal Customers
Utilize Mailing Software
Mailing software like MailChimp or Klaviyo can be used for both big &
small e commerce business. Of course, there are other software are
available in market but these two are able to integrate for e commerce
platforms like Shopify.
If you are interested in customizing your e mails then you can hire third
parties for the same but using these software are way more cost effective.
Categorize Consumers
The list of consumers can be categorized in three segments: New customers,
not so frequent customers & the old customers.
A. New Customers: They are the set of customers who never did shopping from
company’s website & company wants them to visit & buy products from their
online shops
B. Not so frequent Customers: They are the ones who do not frequently visit
company’s online shops & be seen shopping once in a while. E mail marketing
helps these customers to become regular shopper from the same website
C. Old Customers: Frequent buyers from the same online shops. Companies
always wants to retain these repeat customers to help boost their profits.
New Customer
Not so Frequent Customer
Old Customer
Sending Buying Guide
By sending buying guides on the regular basis into the email boxes of
consumers helps them to understand the product price range, key features
of the product, discount or offer, if any, available on the product.
These buying guide also contains the links that takes customer to the
product page directly on the company’s website. The ease of doing
shopping with the help of buying guide helps the e commerce companies to
grow their business.
Social Proof
E mail marketing is also used for sending the social proof by e
commerce companies. It is one the most powerful tool used by the
companies to boost their profits. They increase their client base by
sending company’s or product matrix on consumer’s emails. In the
email company usually tells about number of clients already buying the
products from their website or about units sold of product/products.
This marketing strategy helps them boosts company’s reputation hence
driving more consumer traffic towards their online shops.
Personalization
If any greeting or message is not personalized enough then it already
looses its appeal towards the concerned individual or group. While doing
the email marketing by e commerce companies it is very important to
keep in mind that any email sent should feel like it is written by a real
person for the individual. It is because people usually select mass emails
& send it to trash. Giving personal touch in the email draws the attention
of people, which in turn gives good opening percentile.
Rewards for Loyal Customers
E commerce companies can segregate between new, not so frequent &
regular customers by pulling out data from their ERPs. This helps
them to reward their loyal customers. Under the email marketing
scheme e commerce companies sends rewards points for future
shopping, discount coupons & other offers to their repeat customer as
a token of gratitude towards their loyalty.
