UNIT 5
STRATEGY AND
THE BUSINESS ENVIRONMENT
VOCABULARY
VOCABULARY
Describe data
TRENDS VERBS NOUNS
Increase grow Increase growth
Go up accelerate Upward trend/pattern acceleration
Rise surge Rise surge
Climb Jump
Decrease drop Decrease drop
Go down decelerate Downward trend/pattern dip
Fall decline Fall decline
Plunge dip Plunge deceleration
Remain stable/unchanged/stationary Stability
Stabilize a leveling-off
Level off plateau
Fluctuate wildly/violently/slightly A wild/violent/slight fluctuation
volatility
Be volatile A volatile pattern
Applied for Adjs Advs
increasing/decreasing
trends
Huge changes Exponential Exponentially
Dramatic Dramatically
Significant Significantly
Considerable Considerably
Substantial Substantially
Sudden Suddenly
Sharp Sharply
Constant Constantly
Gradual changes Gradual Gradually
Steady Steadily
Slow Slowly
Slight changes Slight Slightly
Marginal Marginally
Modest Modestly
Minimal Minimally
Moderate Moderately
Gentle Gently
Insignificant Insignificantly
STRUCTURES
STRUCTURES EXAMPLES
Subject + Verb + Adverb + Number + Time The number of immigrants increased
period significantly to 5000 in 2018.
There + be + a/an + Adjective + Noun + There was a significant increase of
number + in + “what” + complement+ Time 1000 in the number of immigrants in
period 2018.
Subject + experienced/saw/ witnessed + a/an The number of immigrants witnessed a
+ adj + noun + number+ time period significant increase of 1000 in 2018.
A/an + adj + noun + number + was A significant increase of 1000 was
seen/witnessed + in + subject + time period witnessed in the number of immigrants
in 2018.
Time period + witnessed/saw/experienced + The period from 2015 to 2018
a/an + adj + noun + in + noun phrase witnessed a significant increase of 1000
in the number of immigrants.
PREPS USAGE EXAMPLES
at Stand at + No. The unemployment rate stood at 10% in 2000.
The unemployment rate in 2000 was 10%.
remain stable/remained the same at + No. The figure for car import in Vietnam remained stable at $20
level off/stabilize at + No. million in 2018.
peak at + No. The amount of water consumed peaked at 10,000 m3 in 2015.
to (VERB) increase/decrease (from No.) to + No. The number of immigrants increased from 12,000 to 15,000
after 4 years.
(NOUN) an increase/decrease to + No. There was an increase (from 12,000) to 15,000 in the number of
immigrants after 4 years.
by (VERB) increase/decrease by + No. (gap) The number of immigrants increased by 3,000 after 4 years.
of (NOUN) an increase/decrease of + No. (gap) There was an increase of 3,000 in the number of immigrants
after 4 years.
reach a peak/reach the highest point of + No. The amount of water consumed reached a peak of 5,000 m3 in
reach a (record) high of No. 2015.
hit a low/hit the lowest point of + No. The amount of water consumed hit the lowest point of 5,000
m3 in 1995.
around/ fluctuate/a fluctuation around + No. (average) The crime rate in Vietnam fluctuated around 5% from 2008 to
between fluctuate/a fluctuation between… and…. 2015.
… and… The crime rate in Vietnam fluctuated between 3% and 7% from
2008 to 2015.
Rewrite the following sentences
1. The year 2000 saw a gradual growth in the house
price in London.
2. There was a slight fall of $1 mil in rice export in 2022.
3. The number of students applying to the university
stabilized at 7,000 over the past decade.
4. The research investment decreased significantly in
2005.
5. The number of imported cars increased dramatically
from 1,000 cars/year to 2,500 cars/year over the
period from 2010 to 2022.
6. The number of visitors to the website has fluctuated
slightly between 200 visits/day and 215 visits/day for
the past 2 months.
PRESENTATION –
what the graph is
Overview
Detailed escription
