TECHNO INDUSTRIES PRIVATE LIMITED
INTERNATIONAL
BUSINESS HACKATHON
PRESENTATION BY: MIHIR JAIN
POOJA PAREVA
SANDHYA GUPTA
INTRODUCTION
ABOUT AFRICA
About Us
ABOUT ETHIOPIA
Ethiopia, in the Horn of Africa, is a rugged,
landlocked country split by the Great Rift
Valley. With archaeological finds dating back
more than 3 million years, it’s a place of
ancient culture. Among its important sites are
Lalibela with its rock-cut Christian churches
from the 12th–13th centuries.
ABOUT THE COMPANY/PRODUCT
About the company Product
Tec hn o In du st ry i s th e sp ecia li st o f d esig n EOT crane stan ds for e lect ri c o ve rh ead
an d man u fact urin g of sprin g sup po rt wi th trav eli ng cran e. Thi s is t he mo st common ly
Au xi li ary i tems an d wh ich are g en era lly u se d c ran e for l iftin g an d sh ifti ng he avy
u se d a t Power Plan t, Pet ro ch emical Plan t, lo ad s. Th ese c ran es are e lect ri cal ly po we red
Fert il ize rs Plan t, Steel Plan t, Bi g Po wer an d op era ted b y a co ntro l p en dan t, rad io /IR
Plan t, Bi g Tex til e Mil l, Che mi cal Pl an t, remo te pe nd ant , o r an op erato r cabi n att ach ed
Re fin ery Pl ant an d also in co nn ect io n wit h to t he cra ne itse lf. Th ese c ran es h ave th e
Bi g Boi lers o f h o t an d col d pi pe li ne wit h cap aci ty to l ift b ot h hea vy an d l ig ht we ig ht s.
at tach ment o f Boi ler / Vessel . It i s also k no wn as b ri dg e cran es as i t
co nsi st s o f a pa ral lel run way co nn ect ed wi th
a t ra vel in g brid ge.
COMPETITOR ANALYSIS
World’s Large st Cran e Companies
1. Mammoe t | Nethe rla nds
2. Sarens | Be lgium
3. Buckner He av y Lift Cra nes | USA
4. Lampson In te rn ation al | USA
5. BMS | Den ma rk
6. Sanghvi Mov ers | INDIA
7. Bigge Cran e a nd Rigging | USA
8. CNIME Co . Ltd | China
9. Shandong Gulf | China
10. Sinopec Hea vy Lifting | China
COUNTRIES WHO
EXPORT CRANES IN
ETHIOPIA
USA
Turkey
China
Netherlands
Spain
Germany
India
Italy
RISK AND CHALLENGES
Risk & Challenges Industry/ Lo cal
Environmental risk resp o n si ven ess
• P res en ce o f S OE • •
Gl o b al C o m p e t i t i o n Lo cal P ar t n er s h i p s
• F o rei g n Ex ch an g e S car ci t y • Ad h er en ce t o S t an d ar d s
• Mark et Sat u rat i o n
• On g o i n g El ect r i ci t y • Co mmu n i t y En g ag emen t
• Reg u l at o ry Ch an g e s
Up g r ad es • Ri sk Man ag emen t
• Su s t a i n ab i l i t y
• Go v er n men t P r o ced u res • Tr ai n i n g an d S k i l l
are t i me co n s u mi n g . Req u i remen t s
Dev el o p men t
• cu st o ms cl ear an ce p r o ces s • Cl i mat e Ri s k s
• Lan g u ag e an d
i s s t i l l v ery s l o w • Was t e Man ag eme n t
Co mmu n i cat i o n
• Co mmu n i t y Rel at i o n s • Af t er- S al es S u p p o r t
• En erg y Effi c i en cy
St an d ard s
RISK AND CHALLENGES
Risk & Challenges Industry/ Lo cal
Environmental risk resp o n si ven ess
• P res en ce o f S OE • •
Gl o b al C o m p e t i t i o n Lo cal P ar t n er s h i p s
• F o rei g n Ex ch an g e S car ci t y • Ad h er en ce t o S t an d ar d s
• Mark et Sat u rat i o n
• On g o i n g El ect r i ci t y • Co mmu n i t y En g ag emen t
• Reg u l at o ry Ch an g e s
Up g r ad es • Ri sk Man ag emen t
• Su s t a i n ab i l i t y
• Go v er n men t P r o ced u res • Tr ai n i n g an d S k i l l
are t i me co n s u mi n g . Req u i remen t s
Dev el o p men t
• cu st o ms cl ear an ce p r o ces s • Cl i mat e Ri s k s
• Lan g u ag e an d
i s s t i l l v ery s l o w • Was t e Man ag eme n t
Co mmu n i cat i o n
• Co mmu n i t y Rel at i o n s • Af t er- S al es S u p p o r t
• En erg y Effi c i en cy
St an d ard s
REGULATORY
ENVIRONMENT
Legal structure Specific norms/regulation
• Tax incentives • Conformity assessment
• recent reforms • Product certification
• Asseditation
• duty- free privileges
• Public of technical regulation
ECONOMICAL ENVIRONMENTAL
Demand/supply estimation Pricing
• High demand due to • Overhead crane reliability
i nfrastructure growth • Manu fact uri n g costs
• Building roads • Crane ord er volume
• Promotion of internati on al • The exp en se o f transporting an
business and trade ov erhead cran e
• High population • Crane main t enance and crane
part s sup pl y
• Inci dent al s
STRATEGIES
01 02
Develop a competitive
03
Diversify customer base
Market research pricing strategy
04 05 06 ETHIOPIA
Customised cranes Creating a marketing Sourcing demand
plan
06
Sourcing local
representative
CHANNELS AND
PARTNERS
1. LOCAL
REPRESENTATIVE
2. DISTRIBUTOR
3. PRODUCER
4. MIDDLEMAN
STATISTICS
L ore m i psum dol or si t a m e t , c onse c t e t ur
a di pi sc i ng e l i t . Dui s vul put a t e nul l a a t a nt e
rhonc us, ve l e ffi c i t ur fe l i s c ondi m e nt um . Proi n
odi o odi o.
80% 20%
February April July
Lorem ipsum dol or si t a me t , Lorem ipsum dol or si t a me t , Lorem ipsum dol or si t amet ,
c onse c te tur a dipi sc ing e li t. c onse c te tur a dipi sc ing e li t. consectetur adipi scing eli t.
Dui s vulputa te null a a t a nte Dui s vulputa te null a a t a nte Dui s vulputate null a at ante
rhonc us, ve l e ffi c it ur fe l is rhonc us, ve l e ffi c it ur fe l is rhoncus, vel effi cit ur fel is
c ondime nt um. Proi n odi o c ondime nt um. Proi n odi o condiment um. Proi n odi o
odio. odio. odio.
January March May
Lorem ipsum dol or si t a me t , Lorem ipsum dol or si t a me t , Lorem ipsum dol or si t amet ,
c onse c te tur a dipi sc ing e li t. c onse c te tur a dipi sc ing e li t. c onse c te tur adipi scing eli t.
Dui s vulputa te null a a t a nte Dui s vulputa te null a a t a nte Dui s vulputate null a at ante
rhonc us, ve l e ffi c it ur fe l is rhonc us, ve l e ffi c it ur fe l is rhonc us, vel effi cit ur fel is
c ondime nt um. Proi n odi o c ondime nt um. Proi n odi o c ondime nt um. Proi n odi o
odio. odio. odio.
OUR TEAM
Aaron Loeb
Ceo Of Ingoude Company
+123-456-7890
www.reallygreatsite.com
123 Anywhere St., Any City
Dani Martinez
Ceo Of Ingoude Company
+123-456-7890
www.reallygreatsite.com
123 Anywhere St., Any City
TECHNO INDUSTRIES PRIVATE LIMITED
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