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Media and Globalization

Media has influenced globalization and how people live. With the invention of television, people could watch stories and pictures from around the world, creating an "imagined community" or "global village." This intensified cultural interaction more than ever before. Globalization has fueled the spread of culture via media, while media has also pushed globalization. Media includes any means of communication, from oral to digital, and has various impacts on societies through cultural diffusion, the creation of a global village, and the democratization of access to information. However, some argue this homogenizes culture and promotes cultural imperialism while others note active audiences and renewed regional trends in global media.

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Herck Neil S. Caldito
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45 views9 pages

Media and Globalization

Media has influenced globalization and how people live. With the invention of television, people could watch stories and pictures from around the world, creating an "imagined community" or "global village." This intensified cultural interaction more than ever before. Globalization has fueled the spread of culture via media, while media has also pushed globalization. Media includes any means of communication, from oral to digital, and has various impacts on societies through cultural diffusion, the creation of a global village, and the democratization of access to information. However, some argue this homogenizes culture and promotes cultural imperialism while others note active audiences and renewed regional trends in global media.

Uploaded by

Herck Neil S. Caldito
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Media

and
Globalization
1.What is media ?

2.What is global village and imagined


community ?

3.Impact of globalization in media and culture ?


It can be true that globalization fueled the spread of values culture , but it
can also be true that via media , globalization was pushed through . By any
means , such as oral , script , print , electronic , and digital , media influenced
globalization and even the way of living of the people . With the invention of
the television , people start sitting around their homes just watching the pictures
and stories across the globe . The global village , an imagined community ,
emerged merely because of the television . People start seeing how other people
live , eat or work as if we knew everyone without seeing each other face to
face . They imagined themselves acting the things other people do . Since then ,
the interaction of cultures was intensified than ever before . Lule (2012)
claimed that we cannot imagine globalization occurring without the media which
is crucial to human life .
Media , as defined by Lule (2014) Is “a means of
conveying something , such as a channel of communication.”
Medium is the plural word and it is the technologies of mass
communication . As we have mentioned above , globalization
enable the large amount of interaction of cultures and it tends
to influence each other .
• CULTURAL DIFFERENTIALISM — suggests that cultures are
different , strong ,and resilient . It can suggest that cultures
are destined to clash as globalization continually brings them
together .
• CULTURAL CONVERGENCE — suggest that globalization will bring
about a growing sameness of cultures . A global culture , likely
American culture , some fear ,will overtake many local cultures ,
which will lose their distinctive characteristics .
• CULTURAL IMPERIALISM — in which the cultures of more
developed nations and take over the cultures of less developed
nations (homogenized ).
• CULTURAL HYBRIDITY — suggests that globalization will bring about
an increasing blending or mixture of cultures .
Media ‘s Role in Glocalization
How media affect societies ?
• Extend and amputate human senses — dulled our capacity to
remember because of digital development ; with this
development , people can now communicate easily but with
lesser intimacy .
Creation of “ global village ”
• Homogenization of culture — as culture tend to homogenize ,
the spread of dominant culture ( e.g. American hegemony
could create cultural imperialism where their values and
culture is spread and even manifested in consumer pattern
nowadays as if it was dictated by the Americans to them.)
• Cultural imperialism is criticized because consumers/ audiences are active
participants and stressed that they are not passive thinkers in accepting
/watching media messages . Also , not all of the popculture refers to American
culture , such as hello kitty , pokemon and korean novelas , this was due to
renewed strength of regional trends in the globalization process.
• Democratization of access — knowledge can now easily access even using a smart
phone .
• “Cyberbalkanization” — eco chambers (e.g. People tend to make their own world
by hiding some post from their news feed . With this , people prevent other users
from listening to or opinions and information that challenges their
viewpoints ,thus, making them more close – minded as if they are placed in a
chamber .
THANK
YOU !!!

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