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e
Commerce is a division of
trade or production which
COMMERCE
deals with the exchange
of goods and services
from producer to final
consumer
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E-
COMMERCE
• It is commonly known as electronic
marketing.
• It consist of buying and selling goods and
services over an electronic system such as
internet.
• E-Commerce is the purchasing, selling &
exchanging goods and services over
computer network or internet through which
transaction or terms of sale are performed
electronically.
E-Commerce
mode of
payment
• Credit/debit
• Pre-paid cards
• Net banking
• E-wallet
• Mobile banking
• Digital banking
E- Commerce divided in two main categories
1. Pure play 2. Multi-channel
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Niche sellers
Multi-channel
retailing
• Multi-channel retailing can be
defined as a business strategy
that provide the customer with
various choices for buying
product
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Click and collect
Reserve and
Multi-channel
collect
retailing
Decision time
•Click and collect
Reserve and collect
• Reserve & Collect offers an ideal solution to this problem by
allowing the web shopper to come and try on an item in-store.
Unlike Click & Collect, this is not an order, but rather a simple
reservation without prepayment.
Fulfillment
satisfaction from online buying
what is key building blocks of online fulfillment?
03
01 Outbound
Stock control logistics
02 04
Shipping cost Return
1. stock control
for consumer perspective, for sellers perspective they save the
with a simple click they can cost of stocking,they can easily notice
easily find alternatives. costomer to add product to wishlist, it
helps sellers to know the popularity
of a certain goods and easy to
withdraw goods from other suppliers
2. Shipping cost
package cost transport
labor cost mechine cost weight distance
materials cost shipping option
shipping cost: a cost or a little earn?
Outbound logistics --- last mile problem
redelivery service self-storage depots
attenpt to second delivery collection point at self-storage depots
point at convenience store locker bank or other locations
pick up and return, point at convenience store
and filling station forecourts.
removeable boxes strategic alliance
removeable boxes secured to an electronically where online sellers have goods collected at
controlled anchor point outside the customer high street retailers.
house.
Return(reverse logistics)
• the law dictates that faulty goods must be accepted back and full refund given
• goods attribute for return
• company policy towards return
comparison
shopping engine
price comparison websites
Kelkoo
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Pricegrabber.com
When a user clicks on one of your products, they go to your website where they can complete
the purchase.
Comparison shopping engines are
websites that consumers can use to
find multiple retailers offering the
product they want to buy.
retailers perspectives
• how to get on the list
• 1. pay for click rate
• 2. pay for enrolled on the list.
• 3. price competition
benefits include:
• Wider reach
• Improved conversions
• You own the customer
Emarketplaces
E-marketplaces
Exchange
services
sellers goods buyers
informatio
n
online
platform,
websites
B2B
suppliers producers retailers
Amazon
Alibaba
B2C Daraz,Tmall
B2B
B2C
producers retailerss consumers
B2C
Daraz
Tmall
C2C OLX,TAOBAO
C2C
consumer consumers
OLX
Taobao
E-marketplaces
An electronic marketplace, often referred to as an
e-marketplace or online marketplace, is a digital
platform or website that facilitates the exchange of
goods, services, or information between buyers
and sellers.
Third Party Shopping Sites
Ebay
Taobao
Third Party Shopping Sites
• A third-party shopping site is an
online platform that acts as an
intermediary between independent
sellers and consumers, providing a
digital marketplace for buying and
selling goods and services.
E-commerce in China
• China is the largest e-commerce market globally,
generating almost 50 percent of the world’s
transactions. According to eMarketer, China’s online
retail transactions reached more than 710 million
digital buyers, and transactions reached $2.29 trillion
in 2020, with forecasts to reach $3.56 trillion by
2024. In 2021, China became the largest market for
e-commerce with a revenue of $1.5 trillion, placing it
ahead of the United States.
JACK MA
THANKS
