Oral Validation:

Thesis Proposal

Colegio de Santo Cristo de Burgos

Institute of International Hospitality and Tourism Management
Sariaya, Quezon

Strengthening Sariaya, Quezon's Tourism Potential:

Evaluating the Role of Government Budget
Allocation and its Impact on Sustainable
Development

Ezekiel C. Brondo
Vincent G. Decena
John Henry C. Mero
Findings and Conclusion

Chapter 1
The Problem and its Background
 1 | The Problem
and its Background

Introduction
Tourism plays a crucial role in the advancement and expansion of various
towns and regions worldwide, not only enhancing economies but also fostering
cultural understanding and exchange. This significance extends beyond
Sariaya, Quezon, a delightful town in the Philippines, where the mention of
small water bodies like brooks, streams, and springs creates a tranquil,
naturally abundant environment, attracting travelers seeking an escape from
urban life. This imagery aligns with the charm of rural tourism, emphasizing
picturesque landscapes and untouched environments that encourage a
connection with nature, offering visitors a chance for rejuvenation and creative
inspiration.
 1 | The Problem
and its Background

Introduction
Established in 1599, Sariaya is renowned for its well-maintained Spanish
colonial-era homes, providing tourists with an immersive journey through
historical periods. These architectural wonders offer an interactive experience
allowing visitors to engage with the town's rich heritage. Sariaya boasts a
vibrant cultural scene defined by genuine hospitality and a strong sense of
community among its residents. Throughout the year, the town celebrates
diverse cultural festivals, such as the Agawan Festival, dedicated to Saint
Isidore the Laborer, the patron saint of agriculture, during an annual harvest
celebration. Alongside its cultural richness, Sariaya features stunning natural
landscapes, including pristine beaches and clear waters, ideal for leisure
activities and relaxation.
 1 | The Problem
and its Background

Introduction

Sariaya's emergence as a desirable tourist destination results from

deliberate efforts by both the government and the local community to unveil
the town's hidden potential. Despite being recognized as a promising tourism
hub, the Sariaya administration and tourism board are committed to further
reinforcing and revealing its full charm while meticulously preserving the
beauty they have cultivated. The role of the government's budget in shaping a
nation's economic, social, and developmental aspects is crucial. Serving as a
comprehensive financial plan outlining objectives, funding sources, and
expenditures, it significantly influences the national landscape.
 1 | The Problem
and its Background

Introduction

Regarding Sariaya in Quezon, the area inherently possesses

characteristics conducive to a thriving tourism industry. Maximizing these
advantages necessitates a thorough examination of the government's efficiency
in allocating resources specifically designated for Sariaya. Additionally, active
government participation in the tourism sector is vital for conflict resolution and
ensuring favorable outcomes for industry growth. Adequate funding enables
effective marketing efforts, boosting tourist attraction and industry development.
Moreover, government fund allocation stimulates investments in community
development, environmental preservation, and sustainable practices, greatly
contributing to the tourism sector's long-term sustainability and profitability.
 1 | The Problem
and its Background

Review of Related Literatures and Studies

The reviewed literature was found to have bearing on the present

study. They served as bases for the conceptualization the study’s research
problem, research design and methodology.
I. Budget Allocation
 Bhuiyan and Haque (2020): examines that the relationship between
the allocation of budget in the tourism sector and the GDP growth rate
in Bangladesh. Through the application of unit root tests, cointegration
tests, and the Granger causality test, the study confirms a sustained
positive connection between budgetary allocation in tourism and GDP
growth.
 1 | The Problem
and its Background

Review of Related Literatures and Studies

 M. T. Rokhman (2018): A government's budget reflects its vision,

strategy, and priorities. In a related context, Rokhman indicated that
budget participation affects the performance of local government
officials.

 Isaac et al. (2021): budgeting is a crucial policy tool for public

management and management of a firm. It is an accustomed activity
to many since our private lives and businesses, government, and
voluntary groups practice it.
 1 | The Problem
and its Background

Review of Related Literatures and Studies

 J. C. Cuaresma (2019): discussed about how the Philippines'

internal income allocation mechanism has to be strengthened in
order to help the country's larger population. To guarantee a just and
equal allocation of resources, the federal government uses the
Internal earnings Allotment System to assign a portion of its earnings
to local government units (LGUs).
 1 | The Problem
and its Background

Review of Related Literatures and Studies

 Nguyen (2021): investigates the impact of investment in tourism

infrastructure development on attracting international tourists in
Vietnam. The findings reveal that, in the long run, investment in these
infrastructure components positively influences international visitor
arrivals, with transport infrastructure having the most significant impact,
followed by hotels and restaurants, and then recreation facilities.
 1 | The Problem
and its Background

Review of Related Literatures and Studies

II. Local Government Unit

 Anika et al. (2020): an inadequate planning and management of

tourism development in Bangladesh may lead to negative
externalizes, including the loss of natural landscapes and
environmental degradation. Effective involvement of local government
is crucial in promoting the well-being of local communities across
social, economic, environmental, and cultural aspects.
 1 | The Problem
and its Background

Review of Related Literatures and Studies

 Javier and Elazigue (2018): explores that the opportunities and

challenges of tourism development in the Philippines, underscoring the
pivotal role played by local government units (LGUs). Tourism is
acknowledged for its potential to alleviate poverty, preserve the
environment, and generate employment.

 Bulilan (2021): explains that the local government has played a

crucial role in formalizing tourism efforts and implementing policies to
safeguard the province's natural and cultural assets while fostering its
tourism sector.
 1 | The Problem
and its Background

Review of Related Literatures and Studies

III. Rural Tourism

 Awasthi (2018): tourism in rural areas also faces challenges. Rural

tourism in India faces a set of challenges that collectively hinder its
development and sustainability. A major obstacle is the insufficient
support from the government, with rural tourism struggling to secure
the necessary funding, policies, and initiatives required for thriving.
 1 | The Problem
and its Background

Review of Related Literatures and Studies

 Hassan et al. (2022): delves into the progress of tourism in rural

areas and reveals a positive and autonomous correlation between
tourism development and the satisfaction of residents with their lives.
It underscores that the social, economic, and environmental
repercussions of tourism significantly mold satisfaction levels
concerning the environment and overall quality of life, with socio-
economic contentment particularly swayed by economic advantages
and environmental impacts.
 1 | The Problem
and its Background

Review of Related Literatures and Studies

 Yamagishi et al. (2021): an agritourism can also contribute to the

growth of rural areas since it entails welcoming visitors to agricultural
regions for a firsthand experience and involvement in farm activities,
the rural way of life, and the local culture. investigates the significance
of farm tourism as a primary catalyst for growth in the Philippines,
with backing from regulatory frameworks like R.A. 10816 and
Department of Tourism farm site accreditation standards.
 1 | The Problem
and its Background

Review of Related Literatures and Studies

 Madridano (2021): centered on assessing the intentions of individuals

visiting attractions in Quezon Province. The majority of participants
were unmarried females between 18 and 25 years old, primarily
engaging in leisure travel. The highly impactful factor in shaping travel
decisions. Suggestions from the study encompassed improvements to
the destination's website, the promotion of volunteerism and
sustainable tourism, and the implementation of safety measures amid
the COVID-19 pandemic. The results underscore the importance of
effective marketing tools and the influence of outcome quality, physical
environment quality, and tourist satisfaction on behavioral intentions.
 1 | The Problem
and its Background

Review of Related Literatures and Studies

IV. Tourism Sustainability

 López-Sanz et al. (2021): explained that the tourism assumes a vital

role in the immediate and indirect advancement of rural areas,
necessitating a sustainable approach. The study centers on
scrutinizing the role of rural tourism in fostering sustainable
development, underscoring the necessity for policies that positively
influence economic, social, and cultural dimensions, aligning with the
Sustainable Development Goals.
 1 | The Problem
and its Background

Review of Related Literatures and Studies

 Liu et al. (2023): the tourism sector introduces fresh revenue streams
as visitors spend on lodging, dining, attractions, and local businesses.
This injection of funds has the potential to stimulate economic growth,
generate job opportunities, and diversify the local economy. The study
examined the significance of promoting high-quality development as a
catalyst for enhancing tourism efficiency and overall progress in the
region. The results indicate a positive correlation between the
efficiency of tourism and the level of development.
 1 | The Problem
and its Background

Review of Related Literatures and Studies

 Rostrata (2021): investigates the economic repercussions of tourism

in the Philippines, underscoring that tourism is a composite of
businesses across diverse sectors. Employing an input-output model,
the study evaluates the economic consequences of tourism using
indicators like output, income, indirect taxes, and import/export. The
research identifies significant tourism sub-sectors and associated
industries, revealing that the accommodation sector possesses the
most substantial output multiplier, while the entertainment/recreation
sector boasts the highest income and tax multiplier.
 1 | The Problem
and its Background

Review of Related Literatures and Studies

 Yehia (2019): states that the tourism plays a crucial role in the
prosperity of numerous global economies, offering several
advantages to host destinations. It enhances economic revenue,
generates numerous job opportunities, contributes to the development
of a country's infrastructure, and fosters a meaningful cultural
exchange between foreigners and residents.
 1 | The Problem
and its Background

Review of Related Literatures and Studies

 Bruyn et al. (2023): conducted a comprehensive review of tourism

sustainability, analyzing 6,326 publications from the Scopus database.
Results showed a notable evolution in tourism sustainability research,
with contributions from various authors, sources, and nations.The
study calls for increased attention to the practical integration of
sustainable practices in the tourism industry and highlights the
growing importance of sustainability in the context of SDGs for a more
inclusive and environmentally conscious future.
 1 | The Problem
and its Background

Review of Related Literatures and Studies

 Juandi et al. (2018): explores how sustainable tourism development

affects the satisfaction of tourists at Saung Angklung Udjo, a cultural
tourism destination in Bandung. The findings underscore the pivotal
role of sustainable tourism practices in enhancing tourist satisfaction,
suggesting that cultural tourism destinations can craft meaningful
experiences while safeguarding the environment and fostering
benefits for local communities through comprehensive sustainability
initiatives.
 1 | The Problem
and its Background

Review of Related Literatures and Studies

 Mumi et al. (2018): emphasizes the vital role of preserving culture to

support sustainable tourism, specifically focusing on Kuta Village in
Bali. In Kuta, efforts to uphold local culture for sustainable tourism
encompass the execution of events such as the Kuta Cultural Arts
Festival (FBK) and the Kuta Beach Festival (KBF). The objective of
these strategies is to preserve local culture's presence while
embracing the positive influences of tourism on cultural conservation.
 1 | The Problem
and its Background

Review of Related Literatures and Studies

 Mekonnen et al. (2022): findings indicate that cultural heritage

properties in North Shoa Zone of Central Ethiopia are under threat
due to insufficient conservation and management efforts,. Factors
contributing to this include inadequate funding, limited stakeholder
involvement, urbanization, agricultural practices, and natural
disasters. The study emphasizes the necessity for conservation
guidelines, management plans, stakeholder integration, and
community participation to ensure the long-term preservation of
cultural heritage in the region.
 1 | The Problem
and its Background

Review of Related Literatures and Studies

 Barrios (2020): explained that the Philippines has the potential to

flourish as an ecotourism hub, offering economic growth to mitigate
high poverty rates while safeguarding the natural environment.
Although ecotourism is acknowledged as a feasible option, the urgent
need for tourism revenue impedes the adoption of well-managed
practices.
 1 | The Problem
and its Background

Review of Related Literatures and Studies

 Oteyza et al. (2023): effective management is essential to mitigate

adverse impacts. Firstly, tourism establishments are encouraged to
enhance employee awareness and consistently implement
sustainable practices. Secondly, certification for sustainable business
operations is proposed for tourism establishments. Additionally,
collaboration between the Provincial Tourism Office, PLGUs, and
LGUs is emphasized to review existing national plans and strategies,
formulating specific policies and guidelines for sustainable tourism
operation.
 1 | The Problem
and its Background

Review of Related Literatures and Studies

V. Role of Community in Tourism

 Thetsane (2019): investigates the involvement of local communities

in tourism development, utilizing Katse villages in. It highlights the
crucial role of local community engagement in ensuring the
sustainability and prosperity of the tourism industry. The study
advocates for the active participation of local communities in decision-
making processes related to tourism development, underscoring their
importance in shaping policies.
 1 | The Problem
and its Background

Review of Related Literatures and Studies

 Reindrawati (2023): reveals that community participation in tourism

in developing countries, such as the Philippines, includes significant
challenges. The research identifies operational, structural, and
cultural barriers impeding community involvement. Operational
challenges encompass limited access to information, inefficient
decision-making structures, lack of discussion platforms, insufficient
knowledge, and a lack of transparency and accountability.
 1 | The Problem
and its Background

Review of Related Literatures and Studies

 Bello et al. (2018): the community participation in tourism planning

often emphasize the significance of the concept or identify barriers
without presenting practical strategies. In contrast, Bello et al. (2018),
which stems from research in two protected areas in Malawi, takes a
distinct approach by pinpointing and discussing potential strategies to
enhance community participation in tourism planning within the
context of protected areas in developing countries.
 1 | The Problem
and its Background

Review of Related Literatures and Studies

 Takashi et al. (2019): ongoing infrastructure improvements,

particularly in water and electricity supply, are being implemented to
reinforce this positive trend. The tourism sector has been instrumental
in generating employment opportunities for local inhabitants, who are
now engaged in diverse roles within tourism-related facilities and
services. This transition has presented a viable and enduring income
source, spurred by the heightened demand for seafood in restaurants
and other establishments associated with the tourism industry.
 1 | The Problem
and its Background

Review of Related Literatures and Studies

 Gutierrez (2019): explains that community-based tourism (CBT)

initiatives in the Philippines address the unequal distribution of
benefits and negative impacts associated with tourism development.
These initiatives offer several benefits, including economic growth,
empowerment of local communities through involvement in decision-
making, poverty alleviation through job creation, and the promotion of
sustainable development practices.
 1 | The Problem
and its Background

Gap/s Bridged by the Present Study

With the aforementioned, the researcher felt the need to conduct this
kind of study to determine the particular effects of government spending on
sustainable development in relation to Sariaya, Quezon. While prior studies
have contributed valuable insights into financial considerations within the
broader tourism sector, they have often fallen short in delivering a
comprehensive analysis tailored to the distinctive characteristics and
challenges inherent to Sariaya.
 1 | The Problem
and its Background

Gap/s Bridged by the Present Study

As a result, this study seeks to fill the gap by diving into the intricate
features of government budget distribution in Sariaya, Quezon. The primary
goal is to examine the effectiveness of such budgetary measures, with a
focus on their role in fostering sustainable growth in the local tourist sector.
As a result, the research strives to give a more comprehensive knowledge of
how governmental finance policies might be adjusted to support and increase
sustainable tourist development in Sariaya's distinctive socioeconomic and
natural settings.
 1 | The Problem
and its Background

Statement of the Problem

The main objective of this research is to enhance the tourism potential of

Sariaya, Quezon, by assessing how the allocation of government funds
influences sustainable development within the region's tourism industry.

Specifically, this research study sought answers to the following:

1. What is the demographic profile of the respondents in terms of:

1.1. Age
1.2. Sex
1.3. Educational Attainment
 1 | The Problem
and its Background

Statement of the Problem

2. Provide proposals for improving government budget allocation to

boost Sariaya's potential, that focuses on:

2.1. Marketing and Promotion

2.1.1. Tourist Information Centers

2.1.2. Social Media Marketing

2.1.3. Visitor Feedback and Surveys

 1 | The Problem
and its Background

Statement of the Problem

2.2. Infrastructure Development

2.2.1. Transportation

2.2.2. Recreation Facilities

2.2.3. Accommodation Facilities

2.3. Building Community

2.3.1. Training Programs

2.3.2. Entrepreneurship Support

2.3.3. Cultural Events and Festivals

 1 | The Problem
and its Background

Statement of the Problem

3.Determine the historical and current government budget allocation for

tourist development in Sariaya, Quezon.

4. Identify the challenges and constraints limiting the best use of

government funding for tourist development in Sariaya, Quezon.

5. Assess the impact of budget allocation on community empowerment

and engagement within the tourism sector.
 1 | The Problem
and its Background

Theoretical Framework
This proposed research study on evaluating the role of government
budget allocation and its impact on sustainable development is anchored on
Blocher et. al. (2010) Basic Steps of the Budgeting Process Theory.

In this study, Blocher's Basic Steps of the Budgeting Process

Theory, adaptable across various contexts, including the allocation of
government funds within the tourism sector, involve phases like setting
objectives, creating budgets aligned with these goals, regularly evaluating
actual spending against projections, and making adjustments for optimal
resource utilization.
 1 | The Problem
and its Background

Theoretical Framework

This method, applicable beyond its original scope, particularly in

tourism, aids governments in aligning budget allocations with strategic aims,
ensuring efficient resource management and oversight. The Budgeting
Process model underscores the significance of delineating specific
objectives, linking budget allocations to distinct goals like Sariaya, Quezon's
tourism sector's development, cultural preservation, and environmental
sustainability.
 1 | The Problem
and its Background

Conceptual Framework

Input Process Output

Background Review of related

characteristics of the literatures and studies
respondents Survey/administration
of research instrument
Challenges and
Limitation in Tabulation of gathered To creat plan
Government Fund data

Impact of Budget Analysis and

interpretation of data
Allocation in using appropriate
Community statistical tools
Development
 1 | The Problem
and its Background

Scope and Limitation

Scope &
Limitations Discussion

Geographical Area The study was conducted in the Sariaya, Quezon.

Time Frame Data gathering was conducted from January 2024 to April 2024
The study included variables to determine the role of government
Variables budget allocation and its impact on sustainable development in
Sariaya, Quezon. All these variables were specified in the SOPs.
Individuals, particularly officials of tourism department in Sariaya
Unit of Analysis who were available and willing to participate in the research

Present Situation Actual interview, questionaire and data gathering

 1 | The Problem
and its Background

Significance of the Study

This study about the Strengthening Sariaya, Quezon's Tourism

Potential: Evaluating the Role of Government Budget Allocation and its
Impact on Sustainable Development is expected to be beneficial to the
following:
 Tourism Office of Sariaya
 Local Community
 Youth and Education
 Students
 Researchers
 Future researchers
Findings and Conclusion

Chapter 2
Methodology
 2 | Research
Design

Research Design

The research problems posed at the beginning of the study will be

answered through a qualitative and quantitative research design. Based on
theory of Creswell, J. W (2018), qualitative research is a study designed to
outlines the structure and methodology for conducting qualitative research.
It involves a flexible and in-depth exploration of a phenomenon, aiming to
understand the underlying meanings, experiences, and perspectives of
participants.
 2 | Research
Design

Research Design

Quantitative research design is a systematic approach that focuses on

gathering and analyzing numerical data to address specific research
questions or test hypotheses. This method places a strong emphasis on
measurement, statistical analysis, and the potential for generalizing findings
to a larger population. authoritative figures in research methodology,
describe quantitative research design as a means for testing objective
theories by examining the relationship among variables according to
Creswell, J.W. and Creswell, J.D. (2017).
 2 | Research
Design

Population and Sampling

The researcher will be getting municipal officials in tourism department

as a respondent to provide information that will use in this research. The
researcher will use purposive sampling technique. In purposive sampling,
the goal is to select participants who possess information-rich perspectives
relevant to the research question or objectives. Patton M.Q. (2014)
emphasizes that purposive sampling is not about randomly selecting
participants but about deliberately choosing individuals or cases based on
specific criteria.
 2 | Research
Design

Research Instrument

The research instrument to be used for this research study is a self-

made research questionnaire to be able to gather the data needed in the
study. The questionnaire will be made based on the literature's reviewed
and scoping.

The first part of the questionnaire will be the elicit profile of the
employee respondent. The second part will cover proposals for improving
government budget allocation to boost Sariaya's tourist potential, that
focuses on marketing and promotion, infrastructure development.
 2 | Research
Design

Research Instrument

The third part will tackle respondents on how they perceive the
image brand of Sariaya considering various factors such as: food
delicacies, cultural heritages, local festivities, landmarks, LGU efforts.

Lastly, the fourth part will be about the result of this study. What
course of action can be made.
 2 | Research
Design

Validation of Instrument

The questionnaire will undergo face validation by a 3-member panel

consisting of experts in research, statistics, and the topic. Relying solely on
their expertise and experience, the panel will critique and evaluate the tool.
Thereafter, the panels’ suggestions and recommendations will be
incorporated in the final draft of the questionnaire.
 2 | Research
Design

Statistical Treatment of Data

SOP Intent Statistical Tools

To determine the profile of the Sariaya tourism officials Frequency (f),
1 percentage (P)
To provide proposals for improving government budget f, weighted mean
2 allocation to boost Sariaya's potential (WM), ranking
To determine the historical and current government f, weighted mean
3 budget allocation for tourist development in Sariaya, (WM), ranking
Quezon
To identify the challenges and constraints limiting the best Pearson correlation
4 use of government funding for tourist development in coefficient
Sariaya, Quezon
To assess the impact of budget allocation on community Analysis of variance
5 empowerment and engagement within the tourism sector. (Anova)
 2 | Research
Design

Data Gathering Procedure

 2 | Research
Design

Ethical Consideration

The study will perform strictest confidentiality of information regarding

the participants of the study, the locale of the study, the statistical
processes, and the data analysis procedure.

Here, the participants of the study will not disclose their names, names
of their businesses, the management, and their family members. Moreover,
the locale of the study will be known as Quezon Province, and will not
attempt to disclose any public information beyond the boundary.
 2 | Research
Design

Ethical Consideration

The statistical processes will only show the tabulations, presentations,

interpretations, and analyses of data no more no less. Data analysis
procedures will base its analyses on the supporting literature and studies
and the results to be revealed by this research study.
 2 | Research
Findings and Conclusion Design

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