Principles of Management
Fall Semester 2023 – JGLS, JGU
Communication
Instructor: Dr. Devyani Mourya
Source: Chapter 17 (Prescribed Book)
Week Topic Text
8 Communication Chapter 17
9 Leadership Chapter 15
10 HRM Chapter 11& 12
11 & 12 Quality & Performance Chapter 18 & 19 & 20
13 Change & Innovation Chapter 13
14 Managing Global Chapter 3
Environment
15 Presentations Dates-2 Nov & 4 Nov & 08 Nov
(Tentative)
2 Assessment-20 Marks
nd
• A Great Place to Work! (HRM)
• Leadership Lessons from a Great Leader!
• Communication Success!
• A Truly Innovative Organization
• Global Work-Place
Short Quiz-
Gotcha!
Class
Participation
Weekly - 7
The Purpose of Communication
Communication Transfer of information from a sender to a
receiver, with the information being understood by the receiver.
The purpose and function of communication
Communication and its purpose
• Communication – The transfer of information from a sender
to a receiver, with the information being understood by the
receiver
• Broad purpose – influence action
• Specific purposes – (i) establish and disseminate goals; (ii)
develop plans; (iii) organize humans and other resources in
the most efficient and effective way; (iv) select, develop and
appraise members; (v) lead, direct, motivate and create a
climate for contribution; (vi) to control performance
The Communication Process
A communication process model
Communication in the
Organization
Information flow in an organization
Persuading the Unpersuadable
• For Years, Steve Jobs said he will not make a
phone.
• He would not allow outside apps.
• Within 9 months- Billion downloads of
Appstore.
Managing by • Starbucks- 25 stores
‘Walking per week.
around’
Communication Flow in the Organization
Forms of Communication
Three MBA students are engaged in a simulated but unscripted negotiation.1 Neils, on the right,
represents a national retailing chain. Daniel and David, on the left and in the middle, are a team
representing a regional real estate developer trying to work out a long-term lease with Neils’
company, which they hope will anchor their planned shopping center.
Compare with your own Analysis
• The retail operator, Neils (right), had just
made a proposal to the real estate
development team of Daniel and David. Daniel
(left) is enthusiastic about Neils’ offer, but
David (center) is not convinced they should
accept it. Daniel is trying to get David, his own
partner, to agree to the deal.
47 secs 57 secs
70 secs
61 secs
Visual Communication
No Idea Who???
CP-Activity for next Week
• Divide into Groups.
• In groups – Prepare collage (not less than 12
pics), to visually depict a great leader.
• It should be uploaded on UMS by EOD-24 Sep
2023.
Barriers & Breakdowns in Communication
• Communication barriers – Lack of planning, Unclarified
assumptions, Semantic distortion (eg. – ‘We sell for less’),
Poorly expressed messages
• Loss by transmission and Poor retention
• Poor listening and improper evaluation
• Impersonal communication
• Distrust, Threat, and Fear
• Insufficient period for adjustment to change
• Information overload
• Other communication barriers – selective perception,
attitude, differences in status and power
Guidelines for improving communication
1. Clarify the purpose of the message
2. Use intelligible encoding
3. Consult others’ views
4. Consider receivers’ needs
5. Use appropriate tone and language and ensure credibility
6. Get feedback
7. Consider receivers’ emotions and motivations
8. Listen
Techniques for improving listening: Newstrom &
Davis
1. Stop talking
2. Put the talker at ease
3. Show the talker that you want to listen
4. Remove distractions
5. Empathize with the talker
6. Be patient
7. Hold your temper
8. Go easy on arguments and criticism
9. Ask questions
10. STOP TALKING
UGLI Orange Negotiation
Characters:
1. Seller
2. Dr. Roland
3. Dr Jones
Seller
“I am the owner of the remaining Ugli
oranges. I am strictly interested in making a
profit and will sell my oranges to the highest
bidder. Since my country is alien to yours,
there is no way either government will assist
you in obtaining the oranges from me. Each
pair of negotiators can assume that there are
no others interested in the oranges.”
Improving written communication
• Use simple words and phrases
• Use short and familiar words
• Use personal pronouns (‘you’) whenever appropriate
• Give illustrations and examples
• Use short sentences and paragraphs
• Use active verbs, such as ‘The manager plans…
• Avoid unnecessary words
Electronic media in Communication
“YOU KNOW THIS BETTER THAN ME”
Thank You
