Production Operation Management

Y Sri Manasa
Sai Mounish
Bibhu Prasad Das
Uday Kumar
Prince Kumar Bhagat
Chapter-wise Segregation of Topics Covered:
Chapter 1: Service Sector Presentation
- Company Overview
- Product/Process Design
- Work Study and Productivity

Chapter 2: Manufacturing Sector Presentation

-
Company Overview
- Product/Process Design
- Facilities Management
- Work Study and Productivity

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 1
Service Sector
Presentation
Sector chosen: Digital Marketing/UX-UI/Web
Application and Designing
Company Name: DIAS WORKS

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 “
“Dias Works will strive to be an ecosystem of
Design and Technology solutions which are
honest, meaningful, scalable and affordable.
DIAS Works will continue to stay in the
consulting domain with primary focus in
Design and Technology”

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 Product and Process Design
“Process design is at the heart of operations management (OM). It is the process of creating and
improving systems that convert inputs into outputs. Process design involves understanding how
work is done within an organisation and then designing and implementing ways to improve it.”

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 PRODUCT DESIGN OF DIAS.WORKS

◈ Belonging to the service sector, Dias Works essentially works as a ‘One for all, All for One’
platform in the Management Information Systems field.
◈ It acts as a stepping stone for startups and a solution-driven force for established organizations.
◈ “dias.works was born out of a single idea, the idea of a solution driven by clients rather
than a solution driven by the providers interests”.
◈ It is Joint Venture company between two established entities DWI.agency and EAAS
Works, DIAS Works has already managed to dole out some very meaningful solutions for
the clients’ problems.”

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 “We take a lot of pride in “solutions” and

that’s one thing our clients love us for.

Some of our solutions in government sector

have not only been adopted heavily and

respected equally by users and reviewers,

but also have won us awards at a national

level for being ruthlessly meaningful and

clear.”

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 A Few Products Delivered to Date:
1. India’s first Vitiligo Registry- an initiative by TSIADVL to help the Dermatologist share data from
research perspective while protecting the patient
2. A Cancer Screening System- worked with TATA Trusts, Tata Memorial Hospital and associated field staff
to develop two cancer screening applications.
- For Mumbai police, a cancer screen application for Non-communicable diseases, Oral, Breast, Cervical
cancer.
- For Public Health in Assam for Oral Cancer Screening.
1. Public Toilet Monitoring System- Pattana Pragathi Toilet Managment System is a mobile application
developed by Dias Works for Govt of Telangana, Ministry of Municipal Administration and Urban
Development. The App currently monitors all the public toilets in the State of Telangana. Lead by ASCI
(Administrative Staff College of India), this app plans to achieve the ODF and ODF++ goals set by the
Honourable Minister K T Rama Rao Garu towards the SDG goals jointly being facilitated by ASCI and
Govt of Telangana.

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 PROCESS DESIGN FOR DIAS.WORKS

In any scenario, there are generally three cases that involve Digital Marketing:
◈ You are an Entrepreneur & want to start marketing your business on Digital Media
◈ You are a Digital Marketing Agency or a Freelancer & want to Market your client’s
business on Digital Media.
◈ You are a Digital Marketing Executive working for an Agency, & you are told to create
a Digital Marketing campaign for the client that your agency has just acquired.

The process for all of these is more or less a combination of these steps.

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RESEARCH CREATE PROMOTE ANALYZE OPTIMIZE

- About Business
- OBJECTIVES &
- About Your Target GOALS Creating Relevant Based on analysis &
Customers - CREATE The 4 areas that any
observations, you start
STRATEGY Traffic using the right
solution-driven agency making changes (fine-
- About The Product
- PRIMARY DIGITAL tools which will also tuning).
That You Want to runs around is:
Market IDENTITIES primarily depend on
Audience, Acquisition,
- DIGITAL
- About Online your client’s objective.
MARKETING PLAN Behavior and
Competition
Conversion

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 Work Study and Productivity
“Work study is a generic term for those techniques, method study and work measurement which are
used in the examination of human work in all its contexts. And which lead systematically to the
investigation of all the factors which affect the efficiency and economy of the situation being reviewed,
in order to effect improvement.”

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◈ Being only 4-5 years old, Dias.Works has kept it close and tight knit. But it is not unknown that they
have grown by leaps and bounds since their establishment.
◈ As a result, the amount of work that this team is usually carrying is very unevenly distributed. At each
stage on one project, only a single person or two people are burdened with everything that is to be done
as is seen in the above illustration.
◈ Though it shows that every member is highly committed and tries their hardest to establish benchmarks,
this might lead to a feeling of being overwhelmed, non-productive and a constant self-doubt on the
quality of work being done.
◈ In short, being pulled in a hundred different directions with no seeming direction is very mentally taxing
as told by one of the employees.

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 However, a few Productivity Hacks have been implemented..

◈ Organized Communications: Social media and email aren’t just conveniences to DIAS. They’re crucial parts of their
everyday tasks. Getting their social media organized so that everyone can check all of their accounts in one place is a
huge step in the right direction when it comes to productivity. And they do this by using the Asana App.
◈ Tracking their Time: “Time is our most precious resource and, yet, it gets away from us so easily. We remedy this by
using time tracking software. While this might sound unappealing for those who like to “free work”, it’s not as restricting
as it sounds. Our team can be as flexible as they need to be when tracking time – the result will still be more free hours at
the end of the work day.”
◈ The Two-Minute Rule: If they see a task that can be done in two minutes or under, they make sure that they don’t delay
it, but do it right away. If a task takes two minutes today, there’s a big possibility it will take more tomorrow.
Implementing this rule has shown that the workload is decreasing and the employee’s productivity increasing.

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 “
“In a digital world that we live in, 24 hours a day are
definitely not enough to handle all the job responsibilities,
especially when your job description itself is in the Digi Space.
When you have your work in your pocket all the times, getting
overwhelmed and completely consumed by it can get very easy.
So, how can you leave your work at the office where it

belongs? ”

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 2
Manufacturing Sector
Presentation
Company Chosen: Volkswagen
Industry Sector: Automobile Manufacturing
 SWOT Analysis

STRENGTHS WEAKNESSES
Extensive portfolio Abrogating publicity raising questions
Assortment strategy Recalling of cars in U.S. was very high.
Collaborations that reduce cost Market grab is very low
High Brand Retention Brief ability & No adequacy in
manufacturing battery run cars.

Access skills & competency by acquisition

Appeal for autonomous vehicles Heavy Competition
Rectify damage by brand building.
Euro exchange amount going down
Government Penalties
OPPORTUNITIES THREATS

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 PRODUCTION PROCESS OVERVIEW IN VOLKSWAGEN

1
BODY SHELL FRAME
CREATED
BODY PARTS AND DOOR 2
ASSEMBLY IS DONE
3
PAINTING THE CHASSIS
FRONT AND REAR
4
SECTION + INTERIOR IS
DONE

5 WINDSCREEN, FINAL
ASSEMBLY OF WHEELS +
STARTUP

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LOCATION
LOCATION
LAYOUT

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 VOLKSWAGEN DISPLAYS LATEST LOGISTICS INNOVATION

◈ Different brands under the Volkswagen roof will have a rapid innovation in coming days said
Thomas Zernechel, the head of Volkswagen logistics group.
◈ Growing digitalization will help logistics to move to a next peak. For example, Smart Glasses
that bring down the error rate.
◈ Fully automatic load Pickup & Drop from warehouses.
◈ Some others are robots which can transport a single person with automated GPS functions and,
◈ Exoskeletons which help in recognizing objects.

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 GREEN LOGISTICS
1. New Energy: Vehicles which will run by electricity and will have batteries which can accumulate higher
energy & can charge itself when it is parked without the help of driver along with being able to create
power from on board fuel cells.

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 Brand Strategy

V.W. passenger & commercial cars Think blue

Audi Ultra-strategy

Skoda Green factory

SEAT Eco-motive

Bentley Environmental Factory

Porsche Resource efficient production

Scania Blue rating

Man Climate strategy

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A FEW OTHER FACTS

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 VOLKSWAGEN’S OPERATIONS STRATEGY

◈ “Together Strategy 2025” it is the biggest change process in company’s history which will focus transforming the core
business and grabbing the potential new segments.
◈ Crucial electrification initiative is planned- It will help increasing the annual unit sales from two to three million as more than
30 new e-vehicles variants by 2025 will be launched.
◈ The new group competencies will be digitalization, autonomous driving & technology of battery.
◈ Business components will be realigned. Business will be quickly expanded by new mobility solution.
◈ Through Group wide improvements in efficiency & optimization of portfolio the projected investment will reach a mark of
double digit billion range.
◈ There will be quick expansion of new mobility solution business.
◈ The return on capital deployed will be 15 percent by 2025 in automotive division and operating return on sales is estimated 7
to 8 percent.

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 IN PRODUCTIVITY..

- 98% dealer satisfaction from centralized service desk deployed by Volkswagen with help of Tata consultancy services:
◈ Volkswagen group sales India Private Limited was undergoing many hurdles in giving effective reporting & resolution
◈ In order to give absolute backing for Volkswagen’s Dealer Management Systems & Applications, it wanted to create a centralized service
desk.
◈ One more objective of this was to minimize Information & technology & Operational costs.
◈ Tata Consultancy services in order to provide End-user & Dealer a remarkable experience & contentment, they developed & actualized a
centralized operations centre also a tool for service end using cloud.
◈ This resulted in lesser dependability on a single vendor & dealer had one solution to all the queries & problems.

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 SUSTAINING COMPETITIVE ADVANTAGE

1. Durability- Product durability is the critical role player in the sustainable competitive advantage if any
companies operations team cannot produce durable commodities then those companies are out of the
horizon of competition.
2. Transferability- Transferability is major in sustainable competitive advantage for which the tools like
supply chain management are used.
3. Replicability- Company should be able to replicate best practices, practiced in the industry & incorporate
them to get the added advantage.

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 Y Sri Manasa
Gathered and studied Prince Kumar Bhagat
Service Sector Information Team Presentation Credits: Wasn’t present in class
and made the presentation during the making of the
required material
20/20
Contribution: Significant -/20
Bibhu Prasad Das Contribution: Null
Gathered and studied
Manufacturing Sector
Information along with
Sai Mounish Mounish
Gathered and studied
20/20 Uday Kumar
Manufacturing Sector
Contribution: Significant Wasn’t present in class
Information and assisted
during the making of the
in the presentation
required material
20/20
-/20
Contribution: Significant
Contribution: Null

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Thank You