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Design Thinking

This document provides an introduction to design thinking for enterprise business. It discusses common myths about design thinking, outlines the design thinking process and tools, and explores how organizations can implement design thinking. The design thinking process involves empathizing with users, defining problems from their perspective, ideating solutions, and prototyping and testing ideas. Design thinking takes a human-centered approach to problem solving and product development.

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Timi Marquis
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173 views10 pages

Design Thinking

This document provides an introduction to design thinking for enterprise business. It discusses common myths about design thinking, outlines the design thinking process and tools, and explores how organizations can implement design thinking. The design thinking process involves empathizing with users, defining problems from their perspective, ideating solutions, and prototyping and testing ideas. Design thinking takes a human-centered approach to problem solving and product development.

Uploaded by

Timi Marquis
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Design

Thinking
A new approach to developing products in
Enterprise Business

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Contents

•Introduction to design
thinking
•0
1
•Design thinking myths •0
2
•Design thinking process •0
•Design thinking tools and 3
•04
methods

•Design thinking in
organizations
•05
What is Design Thinking?

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Barriers to Design Thinking?

Leadership Inexperienced
Rigidity Team

Lack of Resistance to
Communication Change

Poor Team
Morale

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Design Thinking Myths?

•Design Thinking is only for creating new products

•Design Thinking is only relevant in IT

•Design Thinking is a linear process

•Design Thinking is only for creative people

•Design Thinking is time-consuming and costly

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Design Thinking Tools
Empathize Prototype
• Interviews • Sketches
• Stakeholder Mapping

Define
• Personas
• Empathy Map
• Customer Journey

Ideate
• Brainstorming Testing
• Visualization • I like, I wish, What if

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Design Thinking Process

Point of View Simulations, Models etc.

Empathy Interview 4 Categories Method Feedback capture template

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Design thinking in Organizations

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Thank You.

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