TOPIC 4: SALES FUNNEL
VISUALIZATION
PRESENTED BY: GROUP 4
ALBERT GERONA
DIZON DAN SAUZA
JINVER LOQUINARIO
MARK ROWEL DECANO
WHAT IS SALES FUNNEL VISUALIZATION ?
Graphical representation of the sales process, illustrating the journey a
prospect takes from becoming aware of a product or service to making a
purchase decision.
Salesfunnel visualization is like a map that shows the journey a
customer takes from first hearing about a product to finally buying it.
4 STAGES OF SALES FUNNEL VISUALIZATION
1. Awareness: The prospect learns about the product or service.
2. Interest:The prospect shows interest and wants to learn more.
3. Decision: The prospect evaluates the benefits and considers any
drawbacks.
4. Action: The prospect makes a purchase decision.
TYPES OF SALES FUNNEL
VISUALIZATION
• FUNNEL CHARTS
• WATERFALL CHARTS
•SANKEY DIAGRAMS
•HEAT MAPS
•FUNNEL CHARTS
A type of chart often used to
represent stages in a sales
process and show the amount of
potential revenue for each
stage.
• WATERFALL CHARTS
Specific type of bar chart
that reveals the story
behind the net change in
something’s value between
two points.
•SANKEY DIAGRAMS
These diagrams are named after Captain
Matthew Henry Phineas Riall Sankey, an Irish
engineer who used them in 1898 to illustrate the
energy efficiency of a steam engine.
A powerful data visualization technique that
emphasizes flow, movement, or change from
one state to another.
• HEAT MAPS
A heatmap (or heat map) is a 2-
dimensional data visualization technique
that represents the magnitude of
individual values within a dataset as
colors.
,
- The variation in color can be by hue
or intensity.
•BENEFITS OF VISUALING THE SALES
FUNNEL
IDENTIFYING BOTTLENECKS
IMPROVING LEAD CONVERSION
RATES
ENHANCING COSTUMER
EXPERIENCE
INCREASING REVENUE GENERATION
TOOLS FOR SALES FUNNEL
VISUALIZATION
CRM SOFTWARE
DATA VISUALIZATION TOOLS
A/B TESTING FLATFORM
MARKETING AUTOMATION SOFTWARE
TOOLS
•CRM SOFTWARE:
Software is a powerful tool for businesses to manage their interactions with
customers, streamline processes, and enhance customer experiences.
•DATA VISUALIZATION TOOLS
play a crucial role in transforming complex data into meaningful insights.
TOOLS
A/B testing
(also known as split testing or bucket testing) is a powerful technique used in digital
marketing to compare the performance of two versions of content or web assets. Let’s
dive into the details:
A/B testing compares two versions:
Control (A):
The original version.
Variant (B) :
A modified version with changes (e.g., different copy, images, colors, designs, calls to
action).
TOOLS
MARKETING AUTOMATION SOFTWARE
Designed to help businesses automate their marketing processes, streamline
workflows, and measure the outcomes of marketing campaigns.
BEST PRACTICES FOR SALES FUNNEL
VISUALIZATION
CONSISTENT TRACKING OF LEADS
REGULAR ANALYSIS OF SALES DATA
COLLABORATIONBETWEEN SALES AND
MARKETING TEAMS
CONTINOUS OPTIMIZATION OF THE SALES
FUNNEL
CHALLENGES FOR SALES FUNNEL
VISUALIZATION
DATA INTEGRATION ISSUE
INTERPRETATIONOF COMPLEX
VISUALIZATION TOOLS
STABILITY OF VISUALIZATIONS
ENSURING DATA ACCURACY
Conclusion
Sales funnel visualization is not just about creating a diagram of the
customer’s path to purchase. It’s about gaining actionable insights
that can transform a business’s approach to marketing and sales. By
visualizing the sales funnel, companies can identify bottlenecks,
understand customer behavior, and tailor their strategies to guide
prospects effectively through the buying process.
