Differences Between Debt and

Equity
• Debt includes all borrowing incurred by a firm, including bonds,
and is repaid according to a fixed schedule of payments.
• Equity consists of funds provided by the firm’s owners (investors
or stockholders) that are repaid subject to the firm’s performance.
• Debt financing is obtained from creditors and equity financing is
obtained from investors who then become part owners of the firm.
• Creditors (lenders or debtholders) have a legal right to be repaid,
whereas investors only have an expectation of being repaid.

© 2012 Pearson Prentice Hall. All rights reserved. 7-1

 Table 7.1 Key Differences between
Debt and Equity Capital

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 Differences Between Debt and
Equity: Voice in Management
• Unlike creditors, holders of equity (stockholders) are
owners of the firm.
• Stockholders generally have voting rights that permit
them to select the firm’s directors and vote on special
issues.
• In contrast, debtholders do not receive voting privileges
but instead rely on the firm’s contractual obligations to
them to be their voice.

© 2012 Pearson Prentice Hall. All rights reserved. 7-3

 Differences Between Debt and
Equity: Claims on Income and
Assets
• Equityholders’ claims on income and assets are secondary
to the claims of creditors.
– Their claims on income cannot be paid until the claims of all
creditors, including both interest and scheduled principal
payments, have been satisfied.
• Because equity holders are the last to receive
distributions, they expect greater returns to compensate
them for the additional risk they bear.

© 2012 Pearson Prentice Hall. All rights reserved. 7-4

 Differences Between Debt and
Equity: Maturity
• Unlike debt, equity capital is a permanent form of
financing.
• Equity has no maturity date and never has to be repaid by
the firm.

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 Differences Between Debt and
Equity: Tax Treatment
• Interest payments to debtholders are treated as tax-
deductible expenses by the issuing firm.
• Dividend payments to a firm’s stockholders are not tax-
deductible.
• The tax deductibility of interest lowers the corporation’s
cost of debt financing, further causing it to be lower than
the cost of equity financing.

© 2012 Pearson Prentice Hall. All rights reserved. 7-6

 Common and Preferred Stock:
Common Stock
• Common stockholders, who are sometimes referred to as residual
owners or residual claimants, are the true owners of the firm.
• As residual owners, common stockholders receive what is left—the
residual—after all other claims on the firms income and assets have
been satisfied.
• They are assured of only one thing: that they cannot lose any more
than they have invested in the firm.
• Because of this uncertain position, common stockholders expect to
be compensated with adequate dividends and ultimately, capital
gains.

© 2012 Pearson Prentice Hall. All rights reserved. 7-7

 Common Stock: Ownership

• The common stock of a firm can be privately owned by an private

investors, closely owned by an individual investor or a small group
of investors, or publicly owned by a broad group of investors.
• The shares of privately owned firms, which are typically small
corporations, are generally not traded; if the shares are traded, the
transactions are among private investors and often require the
firm’s consent.
• Large corporations are publicly owned, and their shares are
generally actively traded in the broker or dealer markets .

© 2012 Pearson Prentice Hall. All rights reserved. 7-8

 Common Stock: Par Value

• The par value of common stock is an arbitrary value established

for legal purposes in the firm’s corporate charter, and can be used to
find the total number of shares outstanding by dividing it into the
book value of common stock.
• When a firm sells news shares of common stock, the par value of
the shares sold is recorded in the capital section of the balance
sheet as part of common stock.
• At any time the total number of shares of common stock
outstanding can be found by dividing the book value of common
stock by the par value.

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 Common Stock: Preemptive
Rights
• A preemptive right allows common stockholders to maintain their
proportionate ownership in the corporation when new shares are
issued, thus protecting them from dilution of their ownership.
• Dilution of ownership is a reduction in each previous
shareholder’s fractional ownership resulting from the issuance of
additional shares of common stock.
• Dilution of earnings is a reduction in each previous shareholder’s
fractional claim on the firm’s earnings resulting from the issuance
of additional shares of common stock.

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 Common Stock: Preemptive
Rights (cont.)
• Rights are financial instruments that allow stockholders
to purchase additional shares at a price below the market
price, in direct proportion to their number of owned
shares.
• Rights are an important financing tool without which
shareholders would run the risk of losing their
proportionate control of the corporation.
• From the firm’s viewpoint, the use of rights offerings to
raise new equity capital may be less costly than a public
offering of stock.

© 2012 Pearson Prentice Hall. All rights reserved. 7-11

 Common Stock: Authorized,
Outstanding, and Issued Shares
• Authorized shares are the shares of common stock that a firm’s
corporate charter allows it to issue.
• Outstanding shares are issued shares of common stock held by
investors, this includes private and public investors.
• Treasury stock are issued shares of common stock held by the
firm; often these shares have been repurchased by the firm.
• Issued shares are shares of common stock that have been put into
circulation.
Issued shares = outstanding shares + treasury stock

© 2012 Pearson Prentice Hall. All rights reserved. 7-12

 Common Stock: Authorized,
Outstanding, and Issued Shares (cont.)

Golden Enterprises, a producer of medical pumps, has the

following stockholder’s equity account on December 31st.

© 2012 Pearson Prentice Hall. All rights reserved. 7-13

 Common Stock: Voting Rights

• Generally, each share of common stock entitles its holder to one

vote in the election of directors and on special issues.
• Votes are generally assignable and may be cast at the annual
stockholders’ meeting.
• A proxy statement is a statement transferring the votes of a
stockholder to another party.
– Because most small stockholders do not attend the annual meeting to vote,
they may sign a proxy statement transferring their votes to another party.
– Existing management generally receives the stockholders’ proxies, because it
is able to solicit them at company expense.

© 2012 Pearson Prentice Hall. All rights reserved. 7-14

 Common Stock: Voting Rights
(cont.)
• Nonvoting common stock is common stock that carries no voting
rights; issued when the firm wishes to raise capital through the sale
of common stock but does not want to give up its voting control.

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 Common Stock: Dividends

• The payment of dividends to the firm’s shareholders is at the

discretion of the company’s board of directors.
• Dividends may be paid in cash, stock, or merchandise.
• Common stockholders are not promised a dividend, but they come
to expect certain payments on the basis of the historical dividend
pattern of the firm.
• Before dividends are paid to common stockholders any past due
dividends owed to preferred stockholders must be paid.

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 Common Stock:
International Stock Issues
• The international market for common stock is not as large as that
for international debt.
• However, cross-border issuance and trading of common stock have
increased dramatically during the past 30 years.
• Stock Issued in Foreign Markets
– A growing number of firms are beginning to list their stocks on foreign
markets.
– Issuing stock internationally both broadens the company’s ownership base
and helps it to integrate itself in the local business environment.
– Locally traded stock can facilitate corporate acquisitions, because shares can
be used as an acceptable method of payment.

© 2012 Pearson Prentice Hall. All rights reserved. 7-17

 Preferred Stock

• Preferred stock gives its holders certain privileges that

make them senior to common stockholders.
• Preferred stockholders are promised a fixed periodic
dividend, which is stated either as a percentage or as a
dollar amount.
• Par-value preferred stock is preferred stock with a
stated face value that is used with the specified dividend
percentage to determine the annual dollar dividend.
• No-par preferred stock is preferred stock with no stated
face value but with a stated annual dollar dividend.

© 2012 Pearson Prentice Hall. All rights reserved. 7-18

 Preferred Stock: Basic Rights
of Preferred Stockholders
• Preferred stock is often considered quasi-debt because, much like
interest on debt, it specifies a fixed periodic payment (dividend).
• Preferred stock is unlike debt in that it has no maturity date.
• Because they have a fixed claim on the firm’s income that takes
precedence over the claim of common stockholders, preferred
stockholders are exposed to less risk.
• Preferred stockholders are not normally given a voting right,
although preferred stockholders are sometimes allowed to elect one
member of the board of directors.

© 2012 Pearson Prentice Hall. All rights reserved. 7-19

 Preferred Stock:
Features of Preferred Stock
• Restrictive covenants including provisions about passing
dividends, the sale of senior securities, mergers, sales of
assets, minimum liquidity requirements, and repurchases
of common stock.
• Cumulative preferred stock is preferred stock for which
all passed (unpaid) dividends in arrears, along with the
current dividend, must be paid before dividends can be
paid to common stockholders.
• Noncumulative preferred stock is preferred stock for
which passed (unpaid) dividends do not accumulate.

© 2012 Pearson Prentice Hall. All rights reserved. 7-20

 Preferred Stock: Features of
Preferred Stock (cont.)
• A callable feature is a feature of callable preferred stock
that allows the issuer to retire the shares within a certain
period of time and at a specified price.
• A conversion feature is a feature of convertible preferred
stock that allows holders to change each share into a
stated number of shares of common stock.

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 Issuing Common Stock:
Venture Capital
• Venture capital is privately raised external equity capital
used to fund early-stage firms with attractive growth
prospects.
• Venture capitalists (VCs) are providers of venture
capital; typically, formal businesses that maintain strong
oversight over the firms they invest in and that have
clearly defined exit strategies.
• Angel capitalists (angels) are wealthy individual
investors who do not operate as a business but invest in
promising early-stage companies in exchange for a
portion of the firm’s equity.
© 2012 Pearson Prentice Hall. All rights reserved. 7-22
 Venture Capital: Deal Structure
and Pricing (cont.)
• To control the VC’s risk, various covenants are included
in agreements and the actual funding provided may be
staggered based on the achievement of measurable
milestones.
• The contract will also have a defined exit strategy.
• The amount of equity to which the VC is entitled depends
on (a) the value of the firm, (b) the terms of the contract,
(c) the exit terms, and (d) minimum compound annual
rate of return required by the VC on its investment.

© 2012 Pearson Prentice Hall. All rights reserved. 7-23

 Going Public

When a firm wishes to sell its stock in the primary market, it

has three alternatives.
1. A public offering, in which it offers its shares for sale to the
general public.
2. A rights offering, in which new shares are sold to existing
shareholders.
3. A private placement, in which the firm sells new securities
directly to an investor or a group of investors.

Here we focus on the initial public offering (IPO), which

is the first public sale of a firm’s stock.
© 2012 Pearson Prentice Hall. All rights reserved. 7-24
 Going Public (cont.)

• IPOs are typically made by small, fast-growing

companies that either:
– require additional capital to continue expanding, or
– have met a milestone for going public that was established in a
contract to obtain VC funding.
• The firm must obtain approval of current shareholders,
and hire an investment bank to underwrite the offering.
• The investment banker is responsible for promoting the
stock and facilitating the sale of the company’s IPO
shares.

© 2012 Pearson Prentice Hall. All rights reserved. 7-25

 Going Public (cont.)

• The company must file a registration statement with the

SEC.
• The prospectus is a portion of a security registration
statement that describes the key aspects of the issue, the
issuer, and its management and financial position.
• A red herring is a preliminary prospectus made available
to prospective investors during the waiting period
between the registration statement’s filing with the SEC
and its approval.

© 2012 Pearson Prentice Hall. All rights reserved. 7-26

 Figure 7.1 Cover of a Preliminary
Prospectus for a Stock Issue

© 2012 Pearson Prentice Hall. All rights reserved. 7-27

 Going Public (cont.)

• Investment bankers and company officials

promote the company through a road show, a
series of presentations to potential investors
around the country and sometimes overseas.
• This helps investment bankers gauge the demand
for the offering which helps them to set the initial
offer price.
• After the underwriter sets the terms, the SEC must
approve the offering.

© 2012 Pearson Prentice Hall. All rights reserved. 7-28

 Going Public:
The Investment Banker’s Role
• An investment banker is a financial intermediary that specializes
in selling new security issues and advising firms with regard to
major financial transactions.
• Underwriting is the role of the investment banker in bearing the
risk of reselling, at a profit, the securities purchased from an issuing
corporation at an agreed-on price.
• This process involves purchasing the security issue from the issuing
corporation at an agreed-on price and bearing the risk of reselling it
to the public at a profit.
• The investment banker also provides the issuer with advice about
pricing and other important aspects of the issue.

© 2012 Pearson Prentice Hall. All rights reserved. 7-29

 Going Public: The Investment
Banker’s Role (cont.)
• An underwriting syndicate is a group of other bankers
formed by an investment banker to share the financial risk
associated with underwriting new securities.
• The syndicate shares the financial risk associated with
buying the entire issue from the issuer and reselling the
new securities to the public.
• The selling group is a large number of brokerage firms
that join the originating investment banker(s); each
accepts responsibility for selling a certain portion of a
new security issue on a commission basis.

© 2012 Pearson Prentice Hall. All rights reserved. 7-30

 Figure 7.2 The Selling Process
for a Large Security Issue

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 Going Public: The Investment
Banker’s Role (cont.)
Compensation for underwriting and selling services
typically comes in the form of a discount on the sale price
of the securities.
– For example, an investment banker may pay the issuing firm
$24 per share for stock that will be sold for $26 per share.
– The investment banker may then sell the shares to members of
the selling group for $25.25 per share. In this case, the original
investment banker earns $1.25 per share ($25.25 sale price –
$24 purchase price).
– The members of the selling group earn 75 cents for each share
they sell ($26 sale price – $25.25 purchase price).

© 2012 Pearson Prentice Hall. All rights reserved. 7-32

 Common Stock Valuation

• Common stockholders expect to be rewarded through periodic cash

dividends and an increasing share value.
• Some of these investors decide which stocks to buy and sell based
on a plan to maintain a broadly diversified portfolio.
• Other investors have a more speculative motive for trading.
– They try to spot companies whose shares are undervalued—meaning that the
true value of the shares is greater than the current market price.
– These investors buy shares that they believe to be undervalued and sell
shares that they think are overvalued (i.e., the market price is greater than the
true value).

© 2012 Pearson Prentice Hall. All rights reserved. 7-33

 Common Stock Valuation:
Market Efficiency
• Economically rational buyers and sellers use their
assessment of an asset’s risk and return to determine its
value.
• In competitive markets with many active participants, the
interactions of many buyers and sellers result in an
equilibrium price—the market value—for each security.
• Because the flow of new information is almost constant,
stock prices fluctuate, continuously moving toward a new
equilibrium that reflects the most recent information
available. This general concept is known as market
efficiency.
© 2012 Pearson Prentice Hall. All rights reserved. 7-34
 Common Stock Valuation:
Market Efficiency
• The efficient-market hypothesis (EMH) is a
theory describing the behavior of an assumed
“perfect” market in which:
– securities are in equilibrium,
– security prices fully reflect all available information
and react swiftly to new information, and
– because stocks are fully and fairly priced, investors
need not waste time looking for mispriced securities.

© 2012 Pearson Prentice Hall. All rights reserved. 7-35

 Common Stock Valuation:
Market Efficiency
• Although considerable evidence supports the concept of
market efficiency, a growing body of academic evidence
has begun to cast doubt on the validity of this notion.
• Behavioral finance is a growing body of research that
focuses on investor behavior and its impact on investment
decisions and stock prices.

© 2012 Pearson Prentice Hall. All rights reserved. 7-36

 Common Stock Valuation:
Basic Common Stock Valuation Equation

The value of a share of common stock is equal to the present

value of all future cash flows (dividends) that it is expected
to provide.

where
P0 = value of common stock
Dt = per-share dividend expected at the end of year
t
Rs = required return on common stock
P0 = value of common stock
© 2012 Pearson Prentice Hall. All rights reserved. 7-37
 Common Stock Valuation:
The Zero Growth Model
The zero dividend growth model assumes that the stock will
pay the same dividend each year, year after year.

The equation shows that with zero growth, the value of a

share of stock would equal the present value of a perpetuity
of D1 dollars discounted at a rate rs.

© 2012 Pearson Prentice Hall. All rights reserved. 7-38

 Personal Finance Example

• Chuck Swimmer estimates that the dividend of Denham

Company, an established textile producer, is expected to
remain constant at $3 per share indefinitely.

• If his required return on its stock is 15%, the stock’s value

is:
$20 ($3 ÷ 0.15) per share

© 2012 Pearson Prentice Hall. All rights reserved. 7-39

 Common Stock Valuation:
Constant-Growth Model
The constant-growth model is a widely cited dividend valuation
approach that assumes that dividends will grow at a constant rate, but
a rate that is less than the required return.

The Gordon model is a common name for the constant-growth model

that is widely cited in dividend valuation.

© 2012 Pearson Prentice Hall. All rights reserved. 7-40

 Common Stock Valuation:
Constant-Growth Model (cont.)
Lamar Company, a small cosmetics company, paid the
following per share dividends:

© 2012 Pearson Prentice Hall. All rights reserved. 7-41

 Common Stock Valuation:
Constant-Growth Model (cont.)
Using a financial calculator or a spreadsheet, we find that
the historical annual growth rate of Lamar Company
dividends equals 7%.

© 2012 Pearson Prentice Hall. All rights reserved. 7-42

 Common Stock Valuation:
Variable-Growth Model
• The zero- and constant-growth common stock models do
not allow for any shift in expected growth rates.
• The variable-growth model is a dividend valuation
approach that allows for a change in the dividend growth
rate.
• To determine the value of a share of stock in the case of
variable growth, we use a four-step procedure.

© 2012 Pearson Prentice Hall. All rights reserved. 7-43

 Common Stock Valuation:
Variable-Growth Model (cont.)
Step 1. Find the value of the cash dividends at the end of
each year, Dt, during the initial growth period, years 1
though N.

Dt = D0 × (1 + g1)t

© 2012 Pearson Prentice Hall. All rights reserved. 7-44

 Common Stock Valuation:
Variable-Growth Model (cont.)
Step 2. Find the present value of the dividends expected
during the initial growth period.

© 2012 Pearson Prentice Hall. All rights reserved. 7-45

 Common Stock Valuation:
Variable-Growth Model (cont.)
Step 3. Find the value of the stock at the end of the initial
growth period, PN = (DN+1)/(rs – g2), which is the present
value of all dividends expected from year N + 1 to infinity,
assuming a constant dividend growth rate, g2.

© 2012 Pearson Prentice Hall. All rights reserved. 7-46

 Common Stock Valuation:
Variable-Growth Model (cont.)
Step 4. Add the present value components found in Steps 2
and 3 to find the value of the stock, P0.

© 2012 Pearson Prentice Hall. All rights reserved. 7-47

 Common Stock Valuation:
Variable-Growth Model (cont.)
The most recent annual (2012) dividend payment of Warren
Industries, a rapidly growing boat manufacturer, was $1.50 per share.
The firm’s financial manager expects that these dividends will
increase at a 10% annual rate, g1, over the next three years. At the end
of three years (the end of 2015), the firm’s mature product line is
expected to result in a slowing of the dividend growth rate to 5% per
year, g2, for the foreseeable future. The firm’s required return, rs, is
15%.

Steps 1 and 2 are detailed in Table 7.3 on the following slide.

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 Table 7.3 Calculation of Present Value of
Warren Industries Dividends (2013–2015)

© 2012 Pearson Prentice Hall. All rights reserved. 7-49

 Common Stock Valuation:
Variable-Growth Model (cont.)
Step 3. The value of the stock at the end of the initial growth period
(N = 2015) can be found by first calculating DN+1 = D2016.
D2016 = D2015  (1 + 0.05) = $2.00  (1.05) = $2.10

By using D2016 = $2.10, a 15% required return, and a 5% dividend

growth rate, we can calculate the value of the stock at the end of 2015
as follows:
P2015 = D2016 / (rs – g2) = $2.10 / (.15 – .05) = $21.00

© 2012 Pearson Prentice Hall. All rights reserved. 7-50

 Common Stock Valuation:
Variable-Growth Model (cont.)
Step 3 (cont.) Finally, the share value of $21 at the end of 2015 must
be converted into a present (end of 2012) value.
P2015 / (1 + rs)3 = $21 / (1 + 0.15)3 = $13.81

Step 4. Adding the PV of the initial dividend stream (found in Step 2)

to the PV of the stock at the end of the initial growth period (found in
Step 3), we get:
P2012 = $4.14 + $13.82 = $17.93 per share

© 2012 Pearson Prentice Hall. All rights reserved. 7-51

 Common Stock Valuation:
Free Cash Flow Valuation Model
A free cash flow valuation model determines the value of an entire
company as the present value of its expected free cash flows
discounted at the firm’s weighted average cost of capital, which is its
expected average future cost of funds over the long run.

where
VC = value of the entire company
FCFt = free cash flow expected at the end of year t end of year t
ra = the firm’s weighted average cost of capital

© 2012 Pearson Prentice Hall. All rights reserved. 7-52

 Common Stock Valuation:
Free Cash Flow Valuation Model (cont.)

Because the value of the entire company, VC, is the market

value of the entire enterprise (that is, of all assets), to find
common stock value, VS, we must subtract the market value
of all of the firm’s debt, VD, and the market value of
preferred stock, VP, from VC.

VS = VC – VD – VP

© 2012 Pearson Prentice Hall. All rights reserved. 7-53

 Table 7.4 Dewhurst, Inc.’s Data for
the Free Cash Flow Valuation Model

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 Common Stock Valuation:
Free Cash Flow Valuation Model (cont.)

Step 1. Calculate the present value of the free cash flow

occurring from the end of 2018 to infinity, measured at the
beginning of 2018.

© 2012 Pearson Prentice Hall. All rights reserved. 7-55

 Common Stock Valuation:
Free Cash Flow Valuation Model (cont.)

Step 2. Add the present value of the FCF from 2018 to infinity, which
is measured at the end of 2017, to the 2017 FCF value to get the total
FCF in 2017.
Total FCF2017 = $600,000 + $10,300,000 = $10,900,000

Step 3. Find the sum of the present values of the FCFs for 2013
through 2017 to determine the value of the entire company, VC. This
step is detailed in Table 7.5 on the following slide.

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 Table 7.5 Calculation of the Value of the
Entire Company for Dewhurst, Inc.

© 2012 Pearson Prentice Hall. All rights reserved. 7-57

 Common Stock Valuation:
Free Cash Flow Valuation Model (cont.)

Step 4. Calculate the value of the common stock.

VS = $8,626,426 – $3,100,000 – $800,000 = $4,726,426

The value of Dewhurst’s common stock is therefore

estimated to be $4,726,426. By dividing this total by the
300,000 shares of common stock that the firm has
outstanding, we get a common stock value of $15.76 per
share ($4,726,426 ÷ 300,000).

© 2012 Pearson Prentice Hall. All rights reserved. 7-58

 Common Stock Valuation:
Other Approaches to Stock Valuation

• Book value per share is the amount per share of common stock
that would be received if all of the firm’s assets were sold for their
exact book (accounting) value and the proceeds remaining after
paying all liabilities (including preferred stock) were divided
among the common stockholders.
• This method lacks sophistication and can be criticized on the basis
of its reliance on historical balance sheet data.
• It ignores the firm’s expected earnings potential and generally lacks
any true relationship to the firm’s value in the marketplace.

© 2012 Pearson Prentice Hall. All rights reserved. 7-59

 Common Stock Valuation: Other
Approaches to Stock Valuation (cont.)

At year-end 2012, Lamar Company’s balance sheet shows

total assets of $6 million, total liabilities (including
preferred stock) of $4.5 million, and 100,000 shares of
common stock outstanding. Its book value per share
therefore would be

© 2012 Pearson Prentice Hall. All rights reserved. 7-60

 Common Stock Valuation: Other
Approaches to Stock Valuation (cont.)

• Liquidation value per share is the actual amount per

share of common stock that would be received if all of the
firm’s assets were sold for their market value, liabilities
(including preferred stock) were paid, and any remaining
money were divided among the common stockholders.
• This measure is more realistic than book value because it
is based on current market values of the firm’s assets.
• However, it still fails to consider the earning power of
those assets.

© 2012 Pearson Prentice Hall. All rights reserved. 7-61

 Common Stock Valuation: Other
Approaches to Stock Valuation (cont.)

Lamar Company found upon investigation that it could

obtain only $5.25 million if it sold its assets today. The
firm’s liquidation value per share therefore would be

© 2012 Pearson Prentice Hall. All rights reserved. 7-62

 Common Stock Valuation: Other
Approaches to Stock Valuation (cont.)

• The price/earnings (P/E) ratio reflects the amount

investors are willing to pay for each dollar of earnings.
• The price/earnings multiple approach is a popular
technique used to estimate the firm’s share value;
calculated by multiplying the firm’s expected earnings per
share (EPS) by the average price/earnings (P/E) ratio for
the industry.

© 2012 Pearson Prentice Hall. All rights reserved. 7-63

 Common Stock Valuation: Other
Approaches to Stock Valuation (cont.)

Lamar Company is expected to earn $2.60 per share next

year (2013). Assuming a industry average P/E ratio of 7, the
firms per share value would be

$2.60  7 = $18.20 per share

© 2012 Pearson Prentice Hall. All rights reserved. 7-64

 Figure 7.3 Decision Making and
Stock Value

© 2012 Pearson Prentice Hall. All rights reserved. 7-65

 Decision Making and Common Stock
Value: Changes in Expected Dividends

• Assuming that economic conditions remain stable, any

management action that would cause current and
prospective stockholders to raise their dividend
expectations should increase the firm’s value.
• Therefore, any action of the financial manager that will
increase the level of expected dividends without changing
risk (the required return) should be undertaken, because it
will positively affect owners’ wealth.

© 2012 Pearson Prentice Hall. All rights reserved. 7-66

 Decision Making and Common Stock Value:
Changes in Expected Dividends (cont.)

Assume that Lamar Company announced a major

technological breakthrough that would revolutionize its
industry. Current and prospective stockholders expect that
although the dividend next year, D1, will remain at $1.50,
the expected rate of growth thereafter will increase from
7% to 9%.

© 2012 Pearson Prentice Hall. All rights reserved. 7-67

 Decision Making and Common
Stock Value: Changes in Risk
• Any measure of required return consists of two components: a risk-
free rate and a risk premium. We expressed this relationship as in
the previous chapter, which we repeat here in terms of rs:

• Any action taken by the financial manager that increases the risk
shareholders must bear will also increase the risk premium required
by shareholders, and hence the required return.
• Additionally, the required return can be affected by changes in the
risk free rate—even if the risk premium remains constant.

© 2012 Pearson Prentice Hall. All rights reserved. 7-68

 Decision Making and Common Stock
Value: Changes in Risk (cont.)

Assume that Lamar Company manager makes a decision

that, without changing expected dividends, causes the firm’s
risk premium to increase to 7%. Assuming that the risk-free
rate remains at 9%, the new required return on Lamar stock
will be 16% (9% + 7%).

© 2012 Pearson Prentice Hall. All rights reserved. 7-69

 Decision Making and Common
Stock Value: Combined Effect
If we assume that the two changes illustrated for Lamar
Company in the preceding examples occur simultaneously,
the key variable values would be D1 = $1.50, rs = 0.16, and g
= 0.09.

© 2012 Pearson Prentice Hall. All rights reserved. 7-70