SM Models
UNIT--Ist
Introduction: meaning nature, scope, Importance of strategy;
Model of strategic management, Strategic Decision-Making
Process.
Corporate Governance: Composition of the board, Role and
Responsibilities of the board of directors
Trends in corporate governance, Corporate Social
Responsibility. Case Studies and Latest Updates.
Corporate Social Responsibility Framework
UNIT-2nd
• Environmental Scanning: Understanding the Macro
Environment: PESTEL Analysis, Industrial Organization (IO) &
the Structure Conduct Performance (SCP) approach, Porter’s
Five Forces Model, Understanding the Micro Environment,
Resource Based View (RBV) Analysis, VRIO Framework Using
resources to gain Competitive advantage & its sustainability,
Value Chain Analysis. Case Studies and Latest Updates.
Industrial Organization (IO)
Structure Conduct Performance (SCP) approach
VRIO Model
VRIO Framework EXPLAINED with
EXAMPLES
Value Chain Analysis
Value Chain Analysis
UNIT-III
• Strategy Formulation: Situational Analysis using SWOT
approach Business Strategies, Competitive Strategy: -
Cost Leadership, Differentiation & Focus, Cooperative
Strategy: - Collusion & Strategic Alliances Corporate
Strategies, Directional Strategy: Growth strategies,
Stability Strategies & Retrenchment Strategies
• Corporate Parenting Functional Strategies: Marketing,
Financial, R&D, Operations, Purchasing, Logistics,
HRM & IT, The sourcing decision: Outsourcing &
offshoring
Situational Analysis using SWOT approach
• Strategy Choice and Analysis: Scenario Analysis
Process, Tools & Techniques of strategic Analysis: BCG
Matrix, Ansoff Grid, GE Nine Cell Planning Grid,
McKinsey’s 7’S framework ; Case Studies and Latest
Updates. Strategy ,Implementation: Developing
Programs, Budget and Procedures, Stages of Corporate
Development, Organizational Life cycle, Organizational
Structures: Matrix, Network & Modular/Cellular;
Reengineering and Strategy implementation;
Leadership and corporate culture, Case Studies and
Latest Updates
Corporate Parenting
• UNIT-3: Strategy Evaluation & Control: Evaluation &
Control process., Measuring performance: types of
controls, activity based costing, enterprise risk
management, primary measures of corporate
performance, balance scorecard approach to
measure key Performance, responsibility centers,
Benchmarking, Problems in
measuring ,Performance & Guidelines for
proper ,control. Strategic Audit of a Corporation.
Case Studies and Latest Updates
Benchmarking