UNIT III
FOOD AND SPORTS
MARKETING AND PRICES
WORKING WITH WORDS
1. Complete the email with the words from the list
up to date fast wide low friendly high
Our wide range of products is of high quality and we
always offer low prices. We produce our products using
modern machines and up to date technology. You can see
all the products in our brochure and read about our fast
delivery times and friendly customer service.
Please call us or order on line,
Choose the correct adjective (a, b or c) to complete 1 - 6
c technology to build our systems.
1. We use …..
a. friendly b. low c. up-to-date
2. Don´t buy from BNS, their prices are too a
a. high b. fast c. bad
b
3. We have a choice of products.
a. up-to-date b. wide c. high
4. Our new offices are in a …..
b location.
a. slow b. good c. wide
5. We offer a …..
a delivery time for urgent orders.
a. fast b. expensive c. good
c quality products.
6. They are expensive, but they produce …..
a. wide b. bad c. high
Put the letters in italics in the correct order to make words to
complete the presentation.
We are very competitive and are number two in the market. Why?
We offer findlrey friendly customer service. We can guarantee a
fast dylvreei tmie delivery timefof our products, and although they
are sometimes epxnseiev expensive, , the products are high
qyultai quality and there is a wide coihce choice .
The customer service office is also in a odog good location for
our customers.
COMPARATIVES
FORM
One-syllable adjectives (also some two–syllable adjectives).
Adjectives ending in a consonant: add –er fast faster
Adjectives ending in –e: add –r wide wider
Adjectives ending in a vowel + consonant:
doublé the consonant and add –er big bigger
Adjectives ending in -y: replace the –y with –ier easy easier
Long adjectives – two syllables or more
Put more before the adjective.
The adjective doesn’t change. difficult more dificult
Irregular adjectives: good better bad worse
COMPARATIVES
USE
Use comparatives to compare two or more things or people.
shopping on line gives you a wider choice of products and cheaper prices tan shopping
on the high street.
THAN
To compare two things use than after the adjective.
A Daewoo is cheaper than an Audi.
Sofitel is more expensive tan Novotel
Express delivery is faster than standard delivery.
Put the adjectives from the list in the correct category 1 – 3. Then add their comparative forms.
friendly expensive low experienced
easy difficult fast cheap
ADJECTIVE COMPARATIVE
1. Short adjectives (one syllable) + -er
low lower
fast faster
cheap cheaper
2. Adjectives ending in -y + -ier
friendlier
friendly
easy easier
3. Long adjectives (2, 3, 4, 5 syllables) + more
expensive more expensive
experienced more experienced
difficult more difficult
Correct the mistakes in 1 -8
1. EasyJet is often more cheap than British Airways. cheaper
2. Vodafone offers a gooder service than my phone provider. better
3. Our office is in a more expensive location like our competitor’s. than
4. Spanish is easyer to learn than Japanese. easy
5. Our customers are often more experienced that our technicians. than
6. The competitors offer more lower prices than us. lower
7. The new mobile phone is more difficulter to use than the old mobile.
more difficult
8. Their customer service is worser than before. worse
Complete the text with the words from the list.
friendlier higher expensive wider than
more (x2) easier better worse
REPORT: Our market position in comparison to our competitor in the supermarket
business. wider
than
1. Our products are often more expensive, but we offer a choice them
higher
2. Quality of our products is always than theirs.
3. Their sales staff are well trained and more experienced than our shop
assistants. friendlier
4. Customers say our staff are r than the competitor´s.
expensive easierr
5. Our stores are in more locations, but we are to find than the
competitor. better worse
6. In conclusión, it is not posible to say we are or than our
competitor. We have different qualities.
Language at work.
1. Listen to two interviews with two business owners and answer the
questions.
1. Which speaker has an online retail/e-commerce Company?
Company two
2. Which speaker has a high street shop?
Company one
The two speakers describe the competitive
advantages of their companies.
Company 1 Company 2
A better service lower prices
Staff are more experienced bigger stocks
Staff are friendly faster delivery
Products are choice
more up to date rwider
HOW TO SAY PRICES
1. Write these currencies next to the correct country 1-6.
euros € (x2) dollars $ yuan ¥ pounds ₤ yen ¥
euros yuan
1. Spain 4. China
yen euros
2. Japan 5. Germany
pounds dollar
3. the UK 6. the USA
Listen to three short conversations and cross the prices you hear
X
¥2860 7 $26.80 $500 3
$28.60 6 €17.50 1
$50
$7.50
£29.99 ¥2,690 9
€11.79
¥170 8 ¥2,960
$30 5
€11.75 $7.15 4
2
Complete the information in 1-3
1. Price of phone : €29.99
For ten hours: €17.50
For five hours: €11.75
2. Delivery free on orders of more than: $500 $28.$28.6
Delivery for ítem: $7.15 Delivery for four ítems: $28.600
33. Normal Price: ¥2,860
Discount with customer card: ¥170 Final Price: ¥2,690
KEY EXPRESSIONS
ASKING ABOUT DIFFERENCES
What is the difference?
How do they compare?
Are they better? CHOOSING
TALKING ABOUT SIMILARITIES Let ´s choose …
X does … but I also … This one is better.
There is no difference. I prefer
… is similar to …
TALKING ABOUT DIFFERENCES
they are (cheap)er / more …
The advantage of … is …
The disadvantage is …
