• SUBJECT= MANAGEMENT APPLICATION
• DIVISION= A (TYBAF)
• PROF NAME= PROF SINDU NATUVETTY
• COMPANY NAME = DETTOL
• GROUP NUMBER= 51 TO 60
51-SAHIL INGAWALE 56- MAYANK JAIN
52- BHAKTI JADHAV. 57- MOKSH JAIN
53- ISHWAR JADHAV 58- NIKHIL JAISWAR
54- MAYURI JADHAV. 59- KALYANI JAKKULA
55- SHRADDHA JAGADALE 60-AAKANKSHA JANKAR
ORIGIN AND SOURCE OF ADVERTISEMENT
TAG LINE =MAA MANE DETTOL KA DHULA
INFORMATION= IN THIS ADVERTISEMENT MOTHER IS CARING HIS CHILD FROM
THE GERMS BY USING THE DETTOL ANTISEPTIC LIQUID. THE DETTOL
ADVERTISEMENT LIKE MANY OTHER HYGIENE PRODUCTS ADDS TYPICALLY
FOCUSES ON PROMOTING CLEANLINESS , HEALTH AND PROTECTION FROM
GERMS.
WEB LINK= HTTPS://YOUTU.BE/ADBXA9CEXKK?SI=XYJRBBMVUIBZT5ES
COMPANY PROFILE.
DETTOL IS A BRAND LINE OF PRODUCTS USED FOR DISINFECTION AND AS AN ANTISEPTIC. THIS
BRAND WAS CREATED WITH THE INTRODUCTION OF DETTOL ANTISEPTIC LIQUID IN 1933 BY THE
BRITISH COMPANY RECKITT AND COLMAN. THE DETTOL BRAND LINE HAS BEEN EXPANDED
OVER THE YEARS AND NOW INCLUDES PRODUCTS CONTAINING MANY DIFFERENT ACTIVE
INGREDIENTS. THE NAME DETTOL WAS INVENTED BY POLISH SCIENTIST GARBOLD WITNOSSKY.
DIFFERENT BRANDS OF THE COMPANY-
HARPIC, LYSOL, MORTEIN, VEET, VANISH, AIRWICK ETC.
HERE ARE SOME COMMON THEMES AND MESSAGES THAT DETTOL
ADVERTISEMENTS EXPRESS:
1. GERM PROTECTION
MESSAGE: DETTOL PRODUCTS KILL 99.9% OF GERMS AND BACTERIA, PROVIDING
A SAFE AND CLEAN ENVIRONMENT.
2. HEALTH AND HYGIENE
MESSAGE: USING DETTOL HELPS MAINTAIN PERSONAL AND HOUSEHOLD
HYGIENE, WHICH IS CRUCIAL FOR HEALTH.
3. CARING FOR LOVED ONES
MESSAGE: USING DETTOL IS A WAY TO CARE FOR AND PROTECT YOUR LOVED
ONES, ESPECIALLY CHILDREN.
4. TRUST AND RELIABILITY
MESSAGE: DETTOL HAS BEEN A TRUSTED BRAND FOR MANY YEARS, RELIED
UPON BY MILLIONS WORLDWIDE .
WHEN EVALUATING DETTOL ADVERTISEMENTS, WE CAN IDENTIFY SEVERAL PROS AND
CONS. THESE CAN HELP US UNDERSTAND THE EFFECTIVENESS AND POTENTIAL DRAWBACKS OF THEIR
MARKETING STRATEGIES.
PROS OF DETTOL ADVERTISEMENTS
CLEAR MESSAGING:
PROS: DETTOL ADS CONSISTENTLY COMMUNICATE A STRAIGHTFORWARD MESSAGE ABOUT GERM
PROTECTION AND HYGIENE, WHICH IS EASY FOR CONSUMERS TO UNDERSTAND AND REMEMBER.
EMOTIONAL APPEAL:
PROS: DETTOL OFTEN USES EMOTIONAL STORYTELLING, SHOWING FAMILIES CARING FOR THEIR
LOVED ONES. THIS CREATES AN EMOTIONAL CONNECTION WITH THE AUDIENCE AND FOSTERS
TRUST IN THE BRAND.
WIDE RANGE OF PRODUCTS:
PROS: ADVERTISEMENTS HIGHLIGHT DETTOL’S VARIETY OF PRODUCTS, FROM HAND SANITIZERS
TO DISINFECTANT SPRAYS, SHOWCASING VERSATILITY AND CONVENIENCE FOR CONSUMERS.
CONS OF DETTOL ADVERTISEMENTS
FEAR-BASED MARKETING:
CON: SOME DETTOL ADS MIGHT RELY HEAVILY ON FEAR OF GERMS TO DRIVE
SALES, WHICH CAN BE SEEN AS EXPLOITING CONSUMER ANXIETIES RATHER THAN
PROVIDING BALANCED INFORMATION.
REPETITIVE THEMES:
CON: THE RECURRING THEME OF GERM PROTECTION MIGHT BECOME
MONOTONOUS, LEADING TO AD FATIGUE AMONG CONSUMERS WHO SEEK MORE
INNOVATIVE OR ENGAGING CONTENT.
LACK OF SCIENTIFIC DETAIL:
CON: WHILE DETTOL ADS CLAIM TO KILL 99.9% OF GERMS, THEY OFTEN DO NOT
SPECIFY WHICH GERMS ARE TARGETED, LEAVING CONSUMERS WITHOUT
DETAILED SCIENTIFIC INFORMATION.
CONCLUSION:
DETTOL ADVERTISEMENTS EFFECTIVELY COMMUNICATE THE
BRAND’S COMMITMENT TO PROMOTING HEALTH AND HYGIENE
THROUGH THEIR RANGE OF PRODUCTS. BY EMPHASIZING THE
IMPORTANCE OF GERM PROTECTION AND CLEANLINESS, THESE ADS
RESONATE WITH CONSUMERS WHO PRIORITIZE THE WELL-BEING OF
THEIR FAMILIES. DETTOL’S CONSISTENT MESSAGING AROUND
SAFETY, TRUST, AND CARE BUILDS A STRONG BRAND IMAGE THAT
REASSURES USERS OF THE PRODUCT’S RELIABILITY IN MAINTAINING
A GERM-FREE ENVIRONMENT. OVERALL, DETTOL ADS SUCCESSFULLY
BLEND EMOTIONAL APPEAL WITH PRACTICAL INFORMATION,
ENCOURAGING CONSUMERS TO MAKE INFORMED CHOICES FOR A
HEALTHIER LIFESTYLE.
