SEARCH ENGINE OPTIMIZATION

BID RANKERS
https://www.bidrankerdigitalacademy.com/
 SEO Overview
What in SEO Components of On-page SEO

Site content and Content optimization

structure

Types of content Website optimization

 What is SEO
Search engine optimization (SEO) is the practice of increasing the
quantity and quality of traffic to your website through organic search
engine results.

Desktop Mobile/tab Consoles

Google 80.5% Google 80.5% Google 80.5% Google
6.9% Bing 6.9% Bing 6.9% Bing
dominates the 5.9% Baidu 5.9% Baidu 5.9% Baidu
world of search 5.4% yahoo 5.4% yahoo 5.4% yahoo
1.3% other 1.3% other 1.3% other
 Importance of search engine and how it works?

GOOGLE Search engines (like google) are made up

of :-
1. A Crawler
2. An Index
3. An Algorithm
 How Search Engines Work – Crawl and Index

A crawler (also called robot, bot or spider) follows links on the web. It goes around
the internet 24/7. once it arrives on a website, it saves the HTML version of page in a
huge database, called the index

This index is updated every time the crawler comes around your website and finds a
new or revised version of it. Depending on how important google considers your site
and the amount of changes you make on your website, the crawler comes around
more or less often
 Importance of Search Engines and How it Works?
The search engine
SEARCH sends its SPIDERS out
ENGINE to crawl the web

The SPIDER takes note on your title,

keywords, description tags, navigation,
The SPIDER consolidates their (basically everything) to learn what your
findings to determine where to site is about and where to put you
serve you up on the web.
 How Search Engines Work – Algorithms
Once your site is indexed, Google is ready to show your website in the search
results. But where?

Google has a specific algorithm that decides which pages it will show, and in which
order. How this algorithm works is a secret!

Nobody knows exactly which factors decide how Google determines search
results. Moreover, factors and their importance change very often. Testing and
experimenting continuously gives us, SEO experts, a good feel for the important
factors and the changes in these factors.
 Types of SEO

ON-PAGE OFF-PAGE
TYPES OF
SEO

TECHNICAL SEO LOCAL SEO

What do you need to optimize and how you will do it?

OnPage OffPage

What I’m saying to Google What world is saying to Google

On Page vs Off Page (Relevance vs Authority)

1.There are on-page factors which decide the ranking of your website. These
include technical issues (e.g. the quality of your code) and more textual issues
(e.g. structure of your site and text, use of words).

2.There are the off-page factors . These factors include links from other
websites, social media signals and other marketing activities outside of your
control.
 Algorithms
Google’s algorithm are a complex system that is used by google to
deliver webpage ranked by relevance on its search engine results
pages (SERP)

Panda

Penguin

Humming bird

Rankbrain

Page Experience
Update
 Algorithms
• Panda – The change aimed to lower the ranke of “low-quality site” or “thin site” in
particular “content frames” and return higher- quality sites near the top of the
search results
• Penguin - The penguin penalty largely focuses on identifying poor- quality
websites based upon Backlinks.
• Humming brid – Humming bird algorithm focuses on understanding the actual
meaning behind a search query rather than the separated terms within it
• Rankbrain – Rankbrain is a machine learning (AI) algorithm that google uses to
sort the search results.
• Page Experience Update – Page Experience Update is a change made to
Google’s search engine in order to improve the quality, relevance, and overall
user experience of its search results.
Keywords
 What are Keywords?
A keyword is the search phrase that best describes the content on a page.

It’s the search term that you want your page to rank for. When people search for the term,
they should find your page. A keyword can be single word, like “travel”, or a phrase like
“best travel destination in goa”.
 Head Keywords

Most website and blogs focus on just a few main topics – these are called the head keywords.

• Mom blogs are usually about children and family life

• Food blogs are about recipes, restaurants and eating.
• The moz blogs are all about SEO, most of the content is about SEO, or about SEO-related topics

A head keyword is the main topic or theme of your website and is the number one keyword your want
people to use to find you..
 Mid tail keywords
You cannot, however, optimize all your blog posts for the same term “travel packages”,
even if all your blog posts will be about travel packages.

You will need have content on all kind of longer variants of your number one search term.

These can form your main categories. For these situation, you use mid tail keywords. Mid
tail keywords are more specific keywords, derived from the head keyword they tie into.
 Long tail keywords
Long tail keywords are even more specific and less common keywords, which often
focuses on a niche. The longer search term are, the easier it will be to rank for them

For smaller sites. Long tail keywords can comprise up to six or seven separated terms

Example :- “best travel destination in kerala” or “how to book a travel package”

How to choose the right keyword?

• Frequency

• Relevance

• competition
 Keyword Brainstorm

Business intent phrase Right mix

User intent phrase

Place to visit in How to plan a budget

Ladakh package trip to Ladakh?
Ladakh
 Keyword brainstorm
Important –Put yourself In Your Customer’s Shoes

1st Step: Brainstorm keyword ideas. Ask questions like:

What services do you offer?
Remember: Your users may not use the same term as you do
For example: “high value air transport”, “G76 eligible discount ticket”.
No one is typing these keywords! Your users are typing in: “cheap flights”

2nd Step: Find out the search volumes. We have tools that will give us this
information.
Finally: Carry out “Keyword Categorization”. This is a process used to group
keywords into relevant themes (or, topics).
 Keyword search practical
• Log in to Google AdWords and access the Keyword
Tool

• Brainstorm keywords related to your website

• Identify 3-5 primary keywords that we will use for

optimizing the web site
Keyword research tool
Ubersuggest
 Determining intent
Now that you are done with Keyword Research, it’s time to look at search intent.
Whenever someone enters a search query into a search engine, they are on a quest for something.
There are four types of intent:

Intent Type What are people lookingfor…

Informational information on a specific topic
Navigational accessing a specific website by entering the term
in a search engine
Commercial conducting research before making a purchase
Transactional buying something, after conducting their
commercial intent searches
 Use of keywords
1.No Keyword stuffing - Filling pages with keywords or numbers results in a negative user experience,
and can harm your site's ranking. Focus on creating useful, information-rich content that uses keywords
appropriately and in context.

2.Importance of Keywords in URLs - A well-crafted URL provides both humans and search engines
an easy-to-understand indication of what the destination page will be about.

3.Re-Evaluating Keywords - It's important to re-evaluate the Keywords and check if they match the
existing content or not.
 On-page optimization
• Title Tags
Tip: Start title tags with your keyword as Google puts more weight on words found in the beginning of
your title tag.

• SEO-friendly URLs Avoid ugly URLs like:

http://www.heart.org/HEARTORG/Conditions/More/ConsumerHealthCare/A-Guide-toUnderst
anding
Clinical-Trials_UCM_426055_Article.jsp Remember: All URLs have to be unique.

• H1Tag
Only one H1 tag per page. Include yourkeyword.

• Experiment with modifiers in your titletags

Add modifiers like “2019″,“best”, “guide”,and“review” to help yourankfor longtail versionsof
your target keyword.
 On-page optimization

• Use Multimedia in your blogposts

Although adding multimedia – like images, screenshots, lists and videos –doesn’t have a direct effect
on your page’s rankings, it still boosts user-interaction signals that Google is paying more and more
attention to.

• H2 and H3Tags
To be honest, H2 and H3 tags aren’t a big deal. But you should include your target keyword
atleast once in an H2 or H3 subheading primarily because it makes your content easier to read.

• Image Optimization
Tag your images with keyword-rich alt text. This may not necessary help with rankings, but can land you
traffic from Google Image Search.
 On-page optimization
• Use Keyword at the Beginning of a Post
Include your target keyword in the first 100 words of your article. Google pays close attention to WHERE a
keyword appears on your page. The earlier it appears, the more important it appears to Google.

• Outbound Links
Including up to 2 outbound links to related authority sites (popular blogs, news sites and .edu
and .gov resources) in every piece of blog content that you publish is a good practice.

• Internal Links
Add 2-3 internal links to older articles when you publish a new one. Wikipedia is a great example.

• Use LSI Keywords

Include 1-2 LSI keywords in every article. LSI (Latent Semantic Indexing) keywords are
words that are commonly found alongside your target keyword. For example, if you were
writing about “weight loss tips”, then you’d probably mention words like “nutrition”,
“dieting”, “fat loss” etc.
 Technical SEO
Broken links :-

Broken link Link text issue

https://edge.bidranker.com/ Edge Content missing

https://www.bidranker.com/Fruit.html Fruit aura Content missing

https://www.bidranker.com/seo SEO Internal link removed

https://www.bidranker.com/Brahm.html Brahm vastu Content missing

https://www.bidranker.com/performance Performance marketing Internal link removed

https://www.bidranker.com/service.html - -

https://www.bidranker.com/Vennington.html Hotel vennington court Content missing

Sitemap.xml
 Robots.txt
User-agent: *
Disallow: http://a2xmoney.bidranker.com/
Disallow:
https://a2xmoney.bidranker.com/

www.bidranker.com/robots.txt
 Schema
breadcrumb list
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList", "itemListElement":
[{
"@type": "ListItem",
"position": 1,
"name": "about us",
"item": "https://www.bidranker.com/about.html"
},{
"@type": "ListItem",
"position": 2,
"name": "our services",
"item": "https://www.bidranker.com/service1.html"
},{
"@type": "ListItem",
"position": 3,
"name": "our work",
"item": "https://www.bidranker.com/work.html"
}]
}
</script>
Generate schema from – technicalSEO.com
 Site speed audit

• Performance – 50%
(AdBlock, Connection Speeds, etc.)

• Structure – 57%
• LCP – 3.9s
(largest content-full paint)
• TBT– 30ms
(TBT tells you how much time is blocked by scripts during your page loading process )
• CLS- 0.46
(cumulative layout shift)
 Backlink audit

Toxic link - 0 Potentially toxic - 0 Non-toxic - 183

Total backlinks - 183

 Classified submission
Link DA

https://www.indiamart.com 74

https://www.expatriates.com 54

https://www.hoobly.com 56

https://www.oodle.com 63

https://www.quikr.com 64

https://www.expat.com 64

http://olx.in 66

https://classifieds.webindia123.com 67
 Image submission
Link DA

https://www.linkedin.com 99

https://www.facebook.com/ 96

https://www.vk.com 96

https://www.pinterest.com 94

https://www.flickr.com/ 94
 Pdf submission
Link DA

https://www.slideshare.net/ 95

issuu.com 95

scribd.com 95

mediafire.com 94

https://www.4shared.com 93
https://www.sendspace.com/ 93
 Blog submission
justpasteme

tumbler

deviantart

blogspot