Effective Use of
WhatsApp
04 Oct 2021
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Free app designed for
small businesses
● Allows you to have a dedicated
business whatsapp line for customers.
● Run your personal whatsapp &
business whatsapp from the same
phone, different numbers
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Professional business profile
● Address and map
● Business description
● Email address
● Website
● Opening hours
● Logo or business photo as profile
image
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Greeting message
● Lets you introduce your business to the
customers using a greeting message.
● The app automatically sends a greeting
message created by you to every new customer
or after 14 days of no activity with the said
customer.
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Quick replies
● Save standard reply messages to
send to customers.
Hello, thanks for choosing ABC
Tutors!
Please send your child’s school,
grade, subjects and full name to
get started.
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Away message
● Inform your customers that you are away.
● You can customise the message or add a
schedule for the away message.
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Labels
● Organise your contacts according to where they are in your
sales funnel.
● Allows you to create lists of customers for news and
updates.
As soon as you have a new incoming whatsapp...
1. Save the contact with a standard format. e.g. first name/ first
name & last name.
2. Add a label. Update these labels as conversations or they
move through your sales funnel.
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INTERESTED
PLACED
ORDER
PENDING
PAYMEN
T
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Status
● Use your whatsapp status as a valuable
tool for marketing & also for customer
validation.
● How do your friends/ family use
Whatsapp statuses? Have you seen any
smart ways local businesses are using
their Whatsapp status?
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Short Links
● Customers can click through and start
chatting immediately
● Use a short link on your social media posts,
emails or on your website.
● Add a whatsapp button to your FB page.
● List your whatsapp number on all your
marketing material. Use a short-link for
online material.
Remember, customers need to message you 15
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Groups, broadcast
● Whatsapp groups & broadcast work similarly
to regular Whatsapp.
GROUP - people can see other contacts
(privacy?) and limited to 256 people. You
can make a group with anyone (don’t have
to have your number saved).
vs
BROADCAST - you can only broadcast to
contacts that have your number saved.
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Whatsapp for web
● Open Whatsapp on your computer browser for
better efficiency.
● web.whatsapp.com
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Whatsapp business –
Your most valuable
channel to
customers?
● In order to really leverage whatsapp as a marketing and
customer relationship management tool, customers
must message you first.
● Ask customers to save your whatsapp number & “opt-
in” so you can send them marketing messages.
● They add you + you add them!
● Add contacts in standardized format.
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Thanks
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