OCTO
R 2 0 BE
23
SOC
IA
STU L
DIES
C O MM
UNIC
ATION
TI V ES
OBJEC
1. Define communication
2. Identify the various types of
communication
3. Enumerate the various means of
communication
4. Ascertain the importance of 2
WHAT IS COMMUNICATION?
Communication means getting
information or message across to
people. It could be verbal or non-
verbal means of communication. It is
the process of exchanging
information, ideas, feelings and other
messages from one person to another.
Communication is said to be
successful/effective when both sender 3
and receiver understand each other.
E S O F
TYP I C AT I O N
M U N
CO M
• Verbal Communication: Use of spoken words
• Non-Verbal Communication: Passive
communication using gestures, tone of
voice, body language, facial expressions etc.
• Written Communication: Communicating
through writing, typing or printing
• Visual Communication: Using pictures,
graphs, charts, maps etc.
4
ty p e o f
W h at on i s
u n i c ati
c om m
this?
ADD A FOOTER 5
ty p e o f
W h at on i s
u n i c ati
c om m
this?
6
ty p e o f
W h at on i s
u n i c ati
c om m
this?
7
n i c a t i on
co m m u
t hi s?
ty p e o f
W h at on i s
u n i c ati
c om m
this?
9
D S O F
METHO ATION
M U N IC
C OM
There are two methods of communications
namely;
1.The traditional methods of
communication
2.The modern methods of communication
The Traditional Methods of
Communication 10
Before the advent of writing and other
E TH OD S
ITIO NA LM N
TRAD M UNIC A TIO
OF C O M
contd…
1. Oral communication: People
communicated using word of mouth to pass
information from one person to another,
and down through generations. This is the
oldest means of communication, still every
much in use.
2. The use of Drums: Drums were used 11
to pass information to people in traditional
E TH OD S
ITIO NA LM N
TRAD M UNIC A TIO
OF C O M
contd…
3. The use of town criers: Traditional rulers in
Yoruba and Igbo lands used the town criers to send
information to people. When there were meetings to
be held, town criers went about the communities,
hitting a gong, and informing people of the
meetings.
4. The use of symbols: People made use of
particular symbols and objects to send information
across to people in traditional societies. Gunpowder
was one of the objects used in traditional societies. 12
If
E TH OD S
ITIO NA LM N
TRAD M UNIC A TIO
OF C O M
contd…
5. Special songs: This was mostly
used to inform a community of the
death of a member of the community.
Specially trained people would wail and
sing a dirge round the community at a
prescribed time of the day or night.
13
E T H O D S
E RN M
MOD UNI C ATI O N
C OM M
OF
1. Postal Systems:This was the earliest
modern means of communication. It was
introduced into Nigeria in 1851. It involves
sending letters at locations called post office.
The letters will then be taken to addresses
written on the envelopes.
2. Newspapers:The newspapers are one of
the ways of modern communication. The first
newspaper in Nigeria was called Iwe Iroyin 14
3. Radio and Television: Radio and Television
are the means of sending information and
messages across to people. Goods and services
are also advertised on radio and television
stations.
4. Telephone: The use of telephones is the
fastest means of communication today. In
Nigeria, we used to have the land-phone
services, provided by Nigerian
Telecommunications Limited (NITEL). The
introduction of mobile phone services (GSM) in 15
5. Internet: Information
could be sent or received
through the use of
internet services.
6.Books
7.Handbills and posters 16
TI ON I N
M U N I CA
COM IT AL A GE
TH E DI G
Technological advancement has continued to modify
the way we communicate, making it easier and
faster. The advent of the internet has largely
contributed to the ease in communication. We can
now communicate through the following means;
i.Emails
ii.Text messages
iii.Social media (Whatsapp, facebook, Instagram,
twitter etc) 17
iv.Video conferencing
NCE OF
A
IMPORT ION TO THE
UN I CAT
COMM SOCIETY
The importance of communication
in the society can be classified into
3;
1.Social importance
2.Economic importance
3.Political importance (refer to your
18
THE ROLE OF COMMUNICATION IN
NATIONAL DEVELOPMENT
1. Proper uses of modern means of
communication will promote the economic
development of individuals and the country.
2. Communication is a source of revenue to
government and individuals. Government
and people generate a lot of money through
communication.
3. Communication saves time and cost, 19
especially with the use of mobile phones.
THE ROLE OF COMMUNICATION IN
NATIONAL DEVELOPMENT
5. Communication through modern ways
promotes our culture. Cultures of people
are made known to others through the
pages of newspaper, radio and television
stations.
6. Effective communication promotes
national and International cooperation and
understanding. 20
7. Modern means of communication assists
THE ROLE OF COMMUNICATION IN
NATIONAL DEVELOPMENT
8. Communication helps people know the
opportunities and choices available to
them, to aid in decision making e.g choice
of school, courses to learn etc
9. Gadgets like the mobile phones,
computers and the internet, presents
people with many opportunities for
economic activities, thus improving their
21
standard of living.
LUATI O N
EVA
1. Define communication.
2. Mention the traditional
methods of
communication.
3. Mention the modern 22
M M A RY
S U
Communication is a way of passing
information to people and places
through different means. It is the
backbone on which human existence
thrives. Effective communication only
take place when the receiver
understands the message as intended 23
by the sender. Social, economic and
s si g n m e
A
nt
Read up on the following in
your text book;
1.Features of Traditional
communication
2.Features of modern 24
Tha
n k Yo
u!
ANY
QUES
TION
S
NEXT TOPIC: INFORMATION AND COMMUNICATIONS
