Business Communication
NAME- RATIKANT PARIDA ASSIGNMENT-1
ROLLNO.-21MBA-038
Flow process of communication
Information President
VP VP
Commands
Manager
employees
efforts at co-ordinatoin
• Upper communication
It refers to the flow of information from lower level to higher , level within
an organization such as message containing , request & feedback.
• Downward Communication
It refresh to the floe of from the suprerious to subordinates. It`s general
messages. That flow in downward communication contain instruction ,
direction & orders that is what the employees should be doing.
• Horizontal Communication
In case of horizontal communication messages flow sidewise. When
communication takes places among the same work groups & at the same
level we it us lateral or horizontal communication.
While vertical communication flows among the parties at the different
organizational levels horizontal communication envolope people at the
same level this type of communication tends to be easy & friendly.
• Spiral or diagonal communication
Communication flow in a circular or a diagonal direction. For example if the
management ciruculates a copy of a new bouns or incentive skills among
all the employees it is circular , diagonal or spiral. Sometimes however
communication flows between persons who have no direct reporting
relationship.
• Grapevine Communication
A communication helps without following any recommed structure in a
organization informal communication. So grapevine communication can be
described as a casual & unofficial communication with an organization.
o Single standard chain
The message passed form one person to anthor until the information
reaches to the concerned person or people.
o Gossip Chain
In a gossip chain one person is at the epicenter of the wheel who seeks &
shares information with the otheras.
o Probability Chain
This is the process of sharing information randomly. The receiptants follow
as similar way of sharing the information randomly.
o Cluster Chain
When one information or activity is picked up by other people that is know
as cluster chain. For ex- The ASL ICE bucket challenge & social media.
