E-COMMERCE (CSEN2151)
Module III : Technology Infrastructure For E-
commerce
Understand how the Web works, Internet and web
features and services support e-commerce, Basic e-
commerce applications using the appropriate technology
The Internet: Technology Background
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Evolution Of The Internet: 1961–the Present
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World Wide Web
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Basic idea of the WWW
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Basic idea of the WWW
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Essential Components of the Web
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Berners-Lee developed the initial versions of Web.
HTML
HTTP
web server
Browser
The Web
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Hypertext Example
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URL Example
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Domain Names
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HyperText Markup Language (HTML)
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What is an HTML Element?
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What is an HTML Element?
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HTML
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eXtensible Markup Language (XML)
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eXtensible Markup Language (XML)
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Web Servers
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Web Servers
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Web Server Software
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Types of specialized Web servers
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Web Client
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Web Browsers
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Google’s Chrome Web Browsers
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Mozilla Firefox Web Browsers
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Internet Explorer Web Browsers
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Apple’s Safari Web Browsers
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Microsoft’s Edge Web Browsers
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Communication Tools : Skype
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Communication Tools : Video Conferencing
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Communication Tools : Video Chatting
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Communication Tools : Telepresence
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Search Engines
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Search Engines
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Search Engines
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Downloadable Media
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Streaming media
Streaming media & PodCast
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A podcast is an audio presentation
It is a radio show
stored online as a digital media file.
Listeners can download the file and play it on their mobile devices
Streamed files are “played” by a software program such as
Microsoft Windows Media
Apple QuickTime
RealNetworks
Netflix
Amazon Prime Video
YouTube
Hulu
Facebook
Web 1.0 on early internet usage
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Web 1.0 on early internet usage
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Web 2.0: The Social Web
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Web 2.0: The Social Web
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They are services that support communication within networks of friends
people with similar interests, colleagues
Facebook is the largest social networks worldwide in 2020 -> 2.7 billion
monthly users
Instagram owned by Facebook -> 1 billion members
LinkedIn -> more than 705 million members
Twitter-> around 185 million daily active users
Pinterest -> over 415 million users
These networks emphasize sharing of content.
All these features require significant broadband Internet connectivity
Web 2.0 Applications And Services: Blogs
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Wikis
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Virtual Reality
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Virtual Reality
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Augmented Reality
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Mixed reality (MR)
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Intelligent Digital Assistants
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Intelligent Digital Assistants: Apple’s Siri
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Mobile Apps in E-Commerce
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1. User-Centric Design
•Ease of Use: Mobile eCommerce apps are
designed with user-friendly interfaces to make
navigation intuitive.
•Personalization: They offer personalized
experiences, including tailored product
recommendations based on user behavior and
preferences.
•Responsive Design: Apps are optimized for
various screen sizes and resolutions for a
seamless user experience across devices.
Mobile Apps in E-Commerce
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2. Seamless Payment Integration
• Multiple Payment Methods: Mobile apps
support various payment methods like credit
cards, PayPal, Apple Pay, Google Pay, and other
digital wallets.
• Secure Transactions: They ensure secure
payment gateways using encryption, SSL
certificates, and tokenization for fraud protection.
• One-Click Checkout: For user convenience,
many apps offer features like one-click checkout
and saved payment methods.
Mobile Apps in E-Commerce
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3. Advanced Features
• Push Notifications: Apps send alerts for
special offers, discounts, or reminders, driving
user engagement and conversions.
• Product Search and Filters: Enhanced
search capabilities with filters allow users to
find products quickly and efficiently.
• Augmented Reality (AR): Some apps allow
customers to visualize products in their real
environment using AR, especially in fashion or
furniture eCommerce.
Mobile Apps in E-Commerce
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4. Loyalty Programs and Discounts
• In-App Rewards: Many eCommerce apps
offer loyalty programs, rewards points, or
exclusive discounts to regular customers.
• Referral Programs: Users can often earn
discounts or rewards by referring others to
use the app.
• Coupons and Vouchers: Easy access to
promo codes and discounts helps boost sales
and user engagement.
Mobile Apps in E-Commerce
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5. Social Commerce
• Integration with Social Media: Mobile
apps often integrate with platforms like
Instagram, Facebook, and TikTok, allowing
users to share products or make purchases
directly from these social platforms.
• User Reviews and Ratings: Apps enable
users to read and leave reviews, which can
influence purchasing decisions.
Mobile Apps in E-Commerce
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6. Omnichannel Experience
• Cross-Platform Syncing: Users can
seamlessly switch between mobile app and
web platforms with synchronized shopping
carts and wishlists.
• In-App Support: Features like chatbots, live
chat, or customer service options provide
support without needing to leave the app.
Mobile Apps in E-Commerce
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7. Data Analytics and Marketing
• User Behavior Tracking: Mobile apps
provide insights into user behavior, allowing
businesses to make data-driven decisions
about marketing and product offerings.
• Targeted Campaigns: Personalized
campaigns based on user preferences and
past purchases are easier to manage through
mobile platforms.
Mobile Apps in E-Commerce
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8. Speed and Performance
• Optimized Loading Times: Mobile apps are
typically faster and more responsive than
mobile web versions, providing a smooth
shopping experience.
• Offline Access: Some apps allow users to
browse products even offline, though
purchases can only be completed online.
Mobile Apps in E-Commerce
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9. Integration with eCommerce Platforms
• Backend Management: Mobile eCommerce
apps are often integrated with platforms like
Shopify, Magento, WooCommerce, etc., for
easy inventory and order management.
• Real-Time Syncing: Apps are synced with
the business’s central database for real-time
inventory updates and order tracking.
Mobile Apps in E-Commerce
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10. Security
• Authentication Features: Features such as
two-factor authentication (2FA), biometrics,
and facial recognition ensure that the user's
identity is secure.
• Data Privacy Compliance: Apps ensure
compliance with data privacy regulations like
GDPR or CCPA, protecting customer data.
Mobile Apps: The Next Big Thing Is Here
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Types of Mobile Applications: Three primary types
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1. Native Apps
2. Web Apps
3. Hybrid Apps
Types of Mobile Applications: Native & Web Apps
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Types of Mobile Applications: Hybrid Apps
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Current Mobile App Trends
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1. AI and Machine Learning Integration
2. Augmented Reality (AR) and Virtual Reality (VR):
Current Mobile App Trends
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Current Mobile App Trends
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Current Mobile App Trends
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Current Mobile App Trends
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Current Mobile App Trends
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Current Mobile App Trends
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Current Mobile App Trends
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Current Mobile App Trends
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E-commerce and Mobile Payments
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Privacy and Data Protection
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Key Considerations And Practices Related To Mobile App Security
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Key Considerations And Practices Related To Mobile App Security
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Key Considerations And Practices Related To Mobile App Security
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Key Considerations And Practices Related To Mobile App Security
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Key Considerations And Practices Related To Mobile App Security
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