Language of Research,
Campaigns and Advocacies
Quarter 2- Module 1
is an imperative area in not just
RESEARCHthe field of education, but in
other fields as well.
it primarily focuses upon
improving quality and is a
research for knowledge (Kapur,
2018)
It shows how to make provisions
of solutions to a problem in a
scientific and methodical
manner.
Learning the language of research
can help you understand research
answers to important problems. It
can also help you read academic
texts (and tests) more easily.
THE RESEARCH
PROCESS
Research starts with a Researchers first If the question has not been
fully answered, they figure out
question or a problem. find out what others a way to get more information.
They may do further
have already observations or perform an
learned about the experiment to test their idea.
subject.
They publish their
procedures, data, and The researchers
conclusions. This allows analyze the data
other scientists to repeat
the experiments and (information) they
double-check the have collected.
conclusions.
Example, the “COVID-19 injectables” (best
proof) of clinical research is a double-blind trial.
That is an experiment with two (or more)
groups of people in which only one group
receives the drug or treatment being tested.
The other group gets a placebo. (A placebo is a A “double-blind” experiment gets its name
because both the researchers and the participants
“sugar pill” or other treatment that looks and are “blind” during the test. Nobody knows until
feels like the experimental treatment but has the experiment has finished which group got the
no active ingredients. Any effect it has are treatment and which group got an inactive
placebo. That helps prevent people's expectations
psychological—because the participants expect from distorting (twisting or changing) the results.
it to work.)
Words that are
commonly encountered
in research
Dangers in conducting
research
There may be flaws in the research design.
Researchers may make mistakes during the
experiment or when analyzing the data.
They may even be biased: wanting certain results
so much that they influence the results.
Sometimes groups that might profit from the
results pay for the research but only report it if they
get the results they want.
this can be a single ad or a series of
Campaignads.
it has ads that revolve around a single
idea.
it provides a framework in which
processes of advocacy that can be
easily developed and enclosed.
it has varying purposes, they are
created using similar structures, as well
as through the use of persuasive
language in order to convince audiences
to perform a certain function.
5 dimensions
Campaign
1.Awareness
Raising – this is
intended to make
the problem to be
addressed known
by the general
public.
5 dimensions
Campaign
2. Research – another
dimension that is
based on research, Example:
since it provides the
necessary knowledge Experimenting to
to take action.
- many come up with a
stakeholders are
involved here for the vaccine to cure
complexity of the
topics. COVID 19.
5 dimensions
Campaign
3. Social Mobilization – these
are used by grassroots-based
social movements, but also as Example:
a tool for the elite and the
state itself. EDSA revolution, Human
- involves a lot of different Rights rally
groups like, civic organizations,
religions, and actions of
members of institutions like,
mass meetings, processions,
and demonstrations.
5 dimensions
Campaign
4. Training – it is the process
focused on a clear and Example:
specific target.
- it further develops the Training police for proper actions
contents, but also the on crime, training for teachers
scope and the vision.
- it runs in a mid-term and
to update them on teaching
long-term scenario to get strategies, trainings for nurses for
in-depth into new practices in caring for
the topic. patients.
- it completes the
information-understanding
cycle.
5 dimensions
Campaign
5. Lobbying – it is an
act to influence
Example:
decisions made by
officials in the POLITICS OF
government. COALITION-BUILDING
FOR DEMOCRATIC
- it is very effective REFORM:
since it points directly
to the legislator and
A PHILIPPINE
regulatory agencies. EXPERIENCE
it is an action for a cause
Advocacy or purpose such as a
media campaign of an
non-government
organization or NGO that
works for human rights to
find shareholders and
partners to sustain its
activity.
Remember that …
Advocacy and Campaign are
sometimes seen as
synonymous terms, both
are terms for all forms of
influencing or convincing
others.
Examples of Self
Advocacy
Goal Action Example
Campaign It is typically a
coordinated series of
often involves
strategic efforts like
A campaign might be
run to get people to
Differenc activities designed to
achieve a specific,
advertising, public
events, petitions,
stop smoking,
promote recycling, or
often time-bound social media support a political
goal. It aims to raise outreach, and other candidate.
awareness, persuade, tactics to engage and
e or mobilize people
around a particular
influence an
audience.
issue or cause.
of Advocacy It is broader and It involves raising Advocating for
more long-term, awareness, providing LGBTQ+ rights or
focusing on education, lobbying, climate change action
supporting a cause or or pushing for involves persistent
Campaig influencing public
policy and decisions
systemic change. It
may not have a set
efforts to influence
policies, protect
related to that cause. endpoint but works rights, and drive long-
Advocates often work continuously to lasting change.
to change laws, support the cause.
n regulations, or social
norms.
And
Thank You
