ROLEX
PRODUCT DESIGN
PRESENTED BY
ALDRIN JACK
JOEL SANTHOSH
INTRODUCTION
. Rolex is a Swiss luxury watch designer and manufacturer based in
Geneva, Switzerland.
. Founded by Hans Wilsdorf and Alfred Davis in 1905.
. Rolex is synonymous with quality, innovation and timeless style and
design.
. Largest single luxury watch brand producing about 2,000 watches
per day.
. In 2023, the Rolex brand was valued at approximately a net worth of
10.7 billion US dollars.
. It employs over 30,000 employees.
PRODUCT DESIGN
. Product can be defined as the sum of goods and services.
. Product design is the process of ideating, developing and refining
products to meet specific market needs.
. Product designer helps to create products that delight customers by
defining products.
. Process of developing a usable product that meets customer needs.
. It involves a multidisciplinary approach, incorporating aspects and
manufacturability.
. It aims to deliver solutions that meet user expectations and also
align with the strategic goals and values of the company.
PRODUCT DESIGN FLOW DIAGRAM
ROLEX PRODUCT DESIGN
1. Timeless Aesthetics
2. Precision Engineering
3. High Quality Materials
4. Oyster Case and Waterproofing
5. Cyclops Lens
6. Bracelet Design
7. Innovation in Movement
8. Brand Image and Prestige
9. Customization
10. Attention to Detail
11. Functionality and Reliability
12. Enduring Symbols
TIMELESS AESTHETICS
. Synonymous with unparalleled craftsmanship,
precision and timeless elegance in the world of
luxury watches.
. Features clean lines, uncluttered dials and straight
forward designs gives timeless and versatile
appearance.
. Brand’s signature designs contribute to a distinct
and recognizable Rolex silhouette.
. Rolex contribute to the longevity of its aesthetics.
. Timeless appeal that transcends trends and a
distinctive identity.
. Symbol of success and excellence.
PRECISION ENGINEERING
. In House Manufacturing allowing for meticulous
control over the entire production.
. Rolex timepieces undergo rigorous testing for
“Superlative Chronometer Officially Certified”
standard.
. Parachrom Hairspring to enhance resistance to
magnetic fields.
. Microstella Regulator for adjustments to the
balance wheel’s precision.
. Rolex movement undergoes five position testing
to enhance accuracy across various orientations.
HIGH QUALITY MATERIALS
. Use of high quality materials such as 18 karat
gold, stainless steel and precious gemstones.
. Oystersteel a special grade of stainless steel.
. Chromalight which is a luminescent substance
composed of aluminium, strontium and
dysprosium.
. Everose Gold is an 18 karat pink gold alloy.
. Sapphire crystal for protecting from scratches
and impacts.
. Rolesor which is combination of oystersteel and
gold for dual tone aesthetic.
OYSTER CASE AND WATERPROOFING
. Oyster case is world’s first waterproof wristwatch
case by Rolex in 1926.
. Consists of bezel, case back and winding crown.
. Caseback is carefully sealed to prevent water
infiltration.
. Designed as a triplock and twinlock crown seal.
. Helium escape valve regulates helium gas
release during decompression.
. High standard waterproofness (100 m for all and
4000 m for deepsea watches).
CYCLOPS LENS
. Cyclops lens is a convex lens.
. Invented by Rolex in 1950.
. Made of sapphire crystal.
. Magnifies date display on watch dial.
. Iconic and instantly recognizable feature
of Rolex watches.
. Single lens manufactured in Rolex house.
BRACELET DESIGN
. Six types of bracelets for Rolex watches.
. Oyster bracelet introduced in 1930s.
. Jubilee bracelet introduced in 1945.
. President bracelet introduced in 1956 is an exclusive Rolex
bracelet.
. Pearlmaster bracelet introduced in 1992.
. Oysterflex bracelet is recent Rolex innovation introduced in 2015
for Yacht-Master model.
. Integrated bracelet is a rare Rolex bracelet introduced in 1970.
INNOVATION IN MOVEMENT
. Perpetual rotor and in house
movements.
. Chronergy escapement improves
efficiency and precision.
. Syloxi Silicon hairspring designed
for women.
. Glidelock clasp to adjust the length
of the bracelet.
. Cerachrom bezel, high tech ceramic
material that is scratch, corrosion
and fade resistant.
BRAND IMAGE AND PRESTIGE
. Crown logo symbolizes prestige, quality
and excellence of Rolex.
. Rich heritage and long history of
excellence.
. Pioneer in watch making innovations.
. Iconic and recognizable designs.
. Associated with numerous achievements
and milestones.
. Limited amount of production.
. Valuable assets appreciate over time.
. Globally recognised brand.
CUSTOMIZATION
. Limited customization options to maintain
brand integrity.
. Changing strap or bracelet to different
materials.
. Adding diamonds or other gemstones .
. Replacing dial with custom dial.
DRAWBACKS
. Voiding the warranty and service.
. Reducing the resale value and authenticity.
. Risking the quality and the performance.
ATTENTION TO DETAIL
. Meticulous details in finishing, markers,
and hands.
. Craftsmanship reflected in every design
element.
. Laser etched crown on the crystal.
. Microstella regulator for optimal accuracy
in timekeeping.
. Easylink extension system to easily
adjust the bracelet.
. Continuous innovation in research and
development.
FUNCTIONALITY AND RELIABILITY
. Clear and legible dials.
. Testing standards that surpass industry
norms.
. Extensive water resistance testing.
. Test for resistance to magnetic fields.
. Precision testing in multiple positions.
. Robustness testing including impact and
shock tests.
. Visual inspections examining every
component.
ENDURING SYMBOLS
. Rolex as enduring symbols of luxury.
. Balancing tradition and modernity in
design evolution.
. Endurance and durability of Rolex
watches.
. Associated with numerous cultural icons
and achievements.
. Deliberate approach to production
creating an air of exclusivity.
. Enduring symbols that go beyond being
timekeeping instruments.
CONCLUSION
. Concept of sustainability and durability.
. Assembled by hand with meticulous attention to detail.
. Passion for quality, Taste for innovation and Quest for
excellence.
. Elegance and Harmony of Rolex dials.
. Art of limited production and unmatched craftsmanship.
. Uses of high grade materials.
. Highest standards of quality and excellence.
THANK YOU
