Task
Product
Process
Introduction Evaluation
Created by 302-group
Zhalaldin Dilnaz, Smagulov Adil,
Zhanat Madina
Google has grown from a
small outfit operated by two
people to a multinational
organization in a few short
years.
Google employs thousands of
people every year. And creating
Google was founded in 1998 by Larry Page and
an environment where these
Sergey Brin, two Stanford University graduates;
folks feel inclusive and
it began as a two man operation, and over the past
important is not a cakewalk. But
13 years has grown exponentially in wealth, size,
Google has done it successfully.
influence and global reach. Google now employs
over 20,000 people all over the globe.
Today, in 2021, Google has 139,995
employees and more than 70 offices in
50 countries.
Google’s co-founder Larry Page had
said in one of his interviews, “We could
CORPORATE probably solve a lot of issues we face as
Innovation CULTURE humans.”
The company aims to solve big
problems in users’ lives. Thus, Googlers
are working every day towards their
Rules and
Workplace unique mission “To organize the world’s
Norms information and make it universally
accessible and useful.”
Google’s thriving workplace culture is
much more than on-site perks and a
huge silicon valley campus.
Google’s communication style supports its corporate Our atmosphere may be casual, but as new ideas
agenda, namely “an emphasis on team achievements emerge in a café line, at a team meeting or at the
and pride in individual accomplishments that gym, they are traded, tested and put into practice
contribute to our overall success. We put great stock with dizzying speed – and they may be the launch
in our employees – energetic, passionate people from pad for a new project destined for worldwide use”
diverse backgrounds with creative approaches to work,
play and life.
Google’s leadership approach favors extroverts
((Richmond, McCroskey & McCroskey 2009; Weber 2008).
P
Page and Brin consciously created an “open door policy
which allows everyone to get in direct contact with the
founders” (Weber 2008).
r Google employees tend to work in small teams and the
o
leaders of these teams change often; the founders and
the Google hiring team places emphasis on new
employees who align to a team oriented work
leadership structure rather a top down hierarchical one
c How this affects communication is that the
organizational structure favors a flat leadership
e
approach which facilitates maximum access, maximum
innovation and maximum creativity (Richmond,
McCroskey & McCroskey 2009).
s
Google employees spend 20 per cent of their
time at work tending to their own projects – a
company mandated flex time practice which the
s
organization believes fosters creativity and
innovation.
Google Docs Google Translate),
(Google Maps, Google Photos
Waze, Google Earth, Google Sheets
Street View), Google Calendar
(YouTube), Duo, Hangouts,
Meet
(Google Keep), YouTube,
Waze, Google Earth, Google Keep
Street View,
(YouTube),
(Google Keep),
The company leads the development of the Android
The company’s rapid growth since incorporation has mobile operating system, the Google Chrome web
triggered a chain of products, acquisitions, and partnerships browser, and Chrome OS, a lightweight operating
beyond Google’s core search engine, Google Search. system based on the Chrome browser. Google has also
experimented with becoming an Internet carrier (Google
Fiber, Google Fi, and Google Station)
“Employees’
In Glassdoor’s 13th annual
Choice Awards,” Google claims
#6 spots, with a rating of 4.5, in the best
places to work in the 2021 list.
The company has achieved global success based on an
open approach to communication and a leadership style
that remains open to new ideas and new approaches to
old problems, regardless of where in the hierarchy these
ideas originate from. Flexible schedules allow employees
to explore creative ideas and give freedom to work from
a preferable environment.
References
https://careerflowai.medium.com/google-a-tech-titan-with-the
-best-corporate-culture-b6ecc35c917
https://ivypanda.com/essays/google-2/
