BUSINESS WRITING
Center for Professional Communication
Business Writing Is…
               It conveys
               information and
  Purposeful   solves problems.
               Its goal is to make
  Persuasive   the audience accept
               the message.
  Economical   It is concise and
               doesn’t waste the
   Reader-     reader’s time.
               It focuses on the
   oriented    receiver, not the
               sender.
 3-x-3 Writing Process
  Prewritin
                Writing    Revising
     g
Analyze       Research    Edit
Anticipate    Organize    Proofread
Adapt         Compose     Evaluate
   The writing process is recursive.
Scheduling the Writing
Process
 Prewritin
               Writing      Revising
    g
about        about         about
25 percent   25 percent    45
of time      of time          percent
                           for
                              revisin
                              g,
   Don’t mar your effort by5 percent
   skimping on revising!   for
                              proofin
                              g
Do All Writers Follow the Same Steps?
   Writers have different
    composition styles.
   The order of writing
    steps may vary.
   The process is recursive,
    not linear.
   Collaboration and
    working with a computer
    affect the writing
    process.
Do Short Messages Require a
Writing Process?
   The steps may be condensed or
    performed rapidly, but good
    writers consider them all.
Writing With Teams: Phase 1
              Phase 1: Prewriting
              Team members work closely
  Prewritin   to determine purpose,
              audience, content,
     g        organization
Analyze
Anticipate
Adapt
Adapting to Task and
Audience:
       Spotlight audience
       benefits.
       The warranty starts working
       for you immediately.
       Cultivate the “you”
       view.
       You will receive your order.
       Your account is now open.
Developing Reader Benefits and “You”
View
 Sender-Focused          Receiver-Focused
 We are requiring all    Please complete these
 staffers to complete    forms so that you will be
 these forms in          eligible for health and
 compliance with         dental benefits.
 company policy.
 Because we need more    This two-for-one sale
 space for our new       makes it possible for
 inventory, we are       you to buy a year’s
 staging a two-for-one   supply of paper but pay
 sale.                   only for six months’
                         worth.
Writing With Teams: Phase 2
            Phase 2: Writing
            Team members work
            separately.
  Writing
Research
Organize
Compose
Organizing
Data:
Alphanum
eric
Outline
Writing With Teams: Phase 3
            Phase 3: Revising
            Team members work
            together to synthesize, but
 Revising   one person may do final
            proofreading.
Edit
Proofread
Evaluate
Writing Task:
Reasons Why High School Students
Choose OU
Step 1: Prewriting      Step 2: Writing      Step 3: Revising
     Analyze               Research                Edit
    Anticipate             Organize             Proofread
      Adapt                Compose               Evaluate
• What is the         • Conduct informal    Focus on:
  purpose of the        research            1. Word and content
  writing?            • Create an outline      meaning
• Who is the          • Write – two         2. Grammar and
  Audience?             paragraphs for a       mechanics
• What expectations     newsletter          3. Formatting
  are there for the
  writing?
   You decide!           After Interview       Edit, Evaluate
                        Collect Info/Data
                              Write