Product Britannia
Name
Bourbon Hide and
(FMCG Parle-G
Category: Seek
Biscuits)
1) Quantities Available in various Typically available in Available in 75g, 150g,
Available sizes like 100g, 200g, packs of 75g, 150g, and 300g packs.
and 400g packs. and larger family
packs.
2) Price ₹10 for 100g, ₹20 for ₹10 for 75g, ₹30 for ₹15 for 75g, ₹45 for
200g 150g 150g
3) Wheat flour, sugar, Maida (wheat flour), Wheat flour, sugar,
Ingredients edible vegetable oils, sugar, vegetable oil, vegetable oil, cocoa
glucose, milk solids, cocoa powder, powder, chocolate
salt, and baking soda. chocolate cream, milk chips, milk solids, and
solids, and various emulsifiers.
preservatives and
emulsifiers.
4) Objective A budget-friendly, To offer a premium, Positioned as a
mass-market biscuit chocolate-filled biscuit premium chocolate
Product Parle-G Britannia
Name Sunfeast
(FMCG Good Day Dark
Category:
Biscuits)
Fantasy
1) Quantities 80g, 150g, 400g packs 100g, 200g, 500g packs 75g, 150g
Available
2) Price
3) Ingredients
4) Objective
5) Marketing
Product Parle-G Britannia
Name Sunfeast
(FMCG Good Day Dark
Category:
Biscuits)
Fantasy
1) Quantities 80g, 150g, 400g packs 100g, 200g, 500g packs 75g, 150g
Available
2) Price
3) Ingredients
4) Objective
5) Marketing
Product Parle-G Britannia
Name Sunfeast
(FMCG Good Day Dark
Category:
Biscuits)
Fantasy
1) Quantities 80g, 150g, 400g packs 100g, 200g, 500g packs 75g, 150g
Available
2) Price
3) Ingredients
4) Objective
5) Marketing
Product Parle-G Britannia
Name Sunfeast
(FMCG Good Day Dark
Category:
Biscuits)
Fantasy
1) Quantities 80g, 150g, 400g packs 100g, 200g, 500g packs 75g, 150g
Available
2) Price
3) Ingredients
4) Objective
5) Marketing
