ENT
ENVIRONM
SOCIAL
TEC
VIR
AL
E
IRO
HN
ON
OL
L EG NM
NT ME
ENV NT
EN CAL OGI
IC
e Po
n OM
v li
i ON L M
ro tica EC A ON
n R
t m l VI T
en EN EN
NVI T
L EG NM
ON
VIR L
HN
EN
A
RO
C
AL
NT
TEC
EN
SOCIAL
ENVIRONM
ENT
•Social Environment consists of social forces like traditions, values, social
trends, level of education, the standard of living etc. All these forces
have a vast impact on business.
•Tradition: It refers to social practices that have lasted for decades,
such as Ugadi, Deepavali, Id, Christmas,etc.,
•Impact: More demand during festivals provides opportunities for
various businesses.
env iti
EN ENT
iron
SO ONM
Pol
t
VIR
CIA
L
TECHNOLOGI
CAL
ENVIRONME
NT
•It consists of scientific improvements and innovations which provide new
ways of producing goods, rendering services, new methods and
techniques to operate a business.
•It is very important for a firm to understand the level of scientific
achievements of a particular economy before introducing its products.
TEC AL
ENT
A
IR
ENV NT
EC O
HNO
ENV
C
IRO
LOG
NM
I
E
Political
environmen
t
•It means that the actions were taken by the government, which
potentially affect the routine activities of any business or company on a
domestic or at the global level.
•The success of business and industry depends upon the government’s
attitude towards the business and industry, Stability of Government,
Peace in the country
nviro
Politi en
ENV AL
N
IRO
L EG
ENT
t
nm
cal
ECONOMIC
AL
ENVIRONM
ENT
•The economic environment consists of an economic system, economic
policies and economic conditions prevailing in a country.
•Interest Rates, Taxes, Inflation, Stock Market Indices, Value of Rupee,
Personal Disposable Income, Unemployment rate etc. are the factors
which affect the economic environment
CON
ENV NT
SOCI
ENT
R
AL
ENVI
OM
IRO
E
IC
NM
LEGAL
ENVIRONM
ENT
•It includes various laws passed by the government, administrative
orders issued by government authorities, court judgments as well as
decisions rendered by the central, state or local governments.
•Understanding of legal knowledge is a pre-requisite for the smooth
functioning of business and industry.
ENT
ENVIRONM
LEGAL
NM
IC
E
IRO
A
NOM
ENT
SOCI
ENV NT
RON
ENVI AL
E CO L
M
T ECH l
ica en
EN C NO lit
V A LO
I Po onm
RO L GI
N N
vi r t
T M en
E
