E commerce
John Reymon T. Santos
Teacher III – ALS
What is E-commerce
• Ecommerce is the electronic buying and
selling of goods and services, usually via
the internet. Businesses can build their
own ecommerce website, set up an
ecommerce storefront on an established
selling site like Amazon, or do it all for a
multi-channel approach.
What is the purpose of E-commerce
• E-commerce sites allow consumers to
browse and shop for products or services
from the comfort of their homes or any
location with internet access. This
convenience is a major attraction for
customers, as it eliminates the need to visit
physical stores.
What are the advantages of
ecommerce?
• Faster buying process.
• Store and product listing
creation.
• Cost reduction.
• Affordable advertising and
marketing.
• No reach limitations.
• Product and price comparison.
• Faster response to
buyer/market demands.
• Several payment modes
• Enables easy exports
What are the types of E-commerce?
Business to business
This is Business to Business transactions.
Here the companies are doing business
with each other. The final consumer is
not involved. So the online transactions
only involve the
manufacturers, wholesalers, retailers etc.
2. Business to Consumer
• Business to Consumer. Here the company will sell
their goods and/or services directly to the
consumer. The consumer can browse their
websites and look at products, pictures, read
reviews. Then they place their order and the
company ships the goods directly to them.
Popular examples are Amazon, Shoppee, Lazada,
Tiktok shop, Fb Marketplace, alibaba
3. Consumer to Consumer
• Consumer to consumer, where the
consumers are in direct contact with each
other. No company is involved. It helps
people sell their personal goods and assets
directly to an interested party. Usually,
goods traded are cars, bikes, electronics etc.
OLX, Quikr etc follow this model.
4. Consumer to Business
• This is the reverse of B2C, it is a consumer
to business. So the consumer provides a
good or some service to the company. Say
for example an IT freelancer who demos
and sells his software to a company. This
would be a C2B transaction.
Business to Government
• Common examples of B2G services include
construction or infrastructure projects, IT
services, consulting services, professional
training, public safety solutions, and
supplying essential equipment or resources
required by government agencies.
Consumer to Government
• In C2G business models, consumers conduct
transactions with the government, such as a
citizen paying taxes. These transactions
might also be related to education or Social
Security. A C2G business model fosters
communication between consumers and the
government.
