Noida Institute of Engineering and Technology,

Greater Noida

Introduction

Unit: I

Subject Name: Design Thinking II

Course Details:
B Tech 5th Sem

Dr. Rashmi Mishra Unit-I

1
01/20/2025
 Faculty Profile

Experience Details

Total Experience 4 Yrs

Teaching 4th January 2021 to till now
Experience Subject Taught/Lab: M.Tech AI Lab in Python, Design Thinking,
OOT using JAVA, Artificial Intelligence and Web Technology
Subject Interest: Artificial Intelligence, Python
Industrial Work 2.6 Years
Experience Worked as Configuration Management Engineer and Network
Integration Engineer in 3G and 4G Technology at Nokia, Sector-62,
Noida (21 Jan 2016 to 20 July 2017)
Worked as Fault Management Engineer in Ericsson, Sector-
62,Noida(2 Feb 2015 to 20 Jan 2016)

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 Faculty Profile: Coursera Achievements

Education Background Details

M.Tech in Computer Science

Engineering(2017-19) Gautam Buddha University, Greater Noida

B.Tech in Computer Science I.T.S Engineering College, Greater Noida

Engineering(2011-15)

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 Faculty Profile: Coursera Achievements

IBM Cybersecurity Analyst certified on Jun 10,2022

• Introduction to Cybersecurity Tools & Cyber Attacks Cybersecurity Roles, Processes
& Operating System Security Cybersecurity Compliance Framework & System
Administration Network Security & Database Vulnerabilities
• Penetration Testing, Incident Response and Forensics Cyber Threat Intelligence
• Cybersecurity Capstone: Breach Response Case Studies IBM Cybersecurity Analyst
Assessment
IBM AI Engineering certified on May 23, 2022
• Machine Learning with Python
• Introduction to Deep Learning & Neural Networks with Keras Introduction to
Computer Vision and Image Processing Deep Neural Networks with PyTorch
• Building Deep Learning Models with TensorFlow AI Capstone Project with Deep
Learning

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 Faculty Profile: Coursera Achievements

IBM Applied AI certified on May 19, 2022

• Introduction to Artificial Intelligence (AI)
• Getting Started with AI using IBM Watson
• Building AI Powered Chatbots Without Programming
• Python for Data Science, AI & Development
• Python Project for AI & Application Development
• Building AI Applications with Watson APIs
Programming with Google Go certified on May 12, 2022
• Getting Started with Go
• Functions, Methods, and Interfaces in Go
• Concurrency in Go

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 Faculty Profile: Coursera Achievements

IBM Data Science certified on Apr 28, 2022

• What is Data Science?
• Tools for Data Science
• Data Science Methodology
• Python for Data Science, AI & Development
• Python Project for Data Science
• Databases and SQL for Data Science with
• Python Data Analysis with Python
• Data Visualization with Python
• Machine Learning with Python
• Applied Data Science Capstone
AI Product Management certified on Feb 10, 2022
• Machine Learning Foundations for Product Managers Managing Machine Learning
Projects
• Human Factors in AI

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 Faculty Profile: Coursera Achievements

IBM Machine Learning certified on Sep 18, 2021

• Exploratory Data Analysis for Machine Learning Supervised Machine Learning:
Regression Supervised Machine Learning: Classification Unsupervised Machine
Learning
• Deep Learning and Reinforcement Learning Specialized Models: Time Series and
Survival Analysis
AI Foundations for Everyone certified on Sep 3, 2021
• Introduction to Artificial Intelligence (AI) Getting Started with AI using IBM Watson
• Building AI Powered Chatbots Without Programming
Key Technologies for Business certified on Aug 28, 2021
• Introduction to Cloud Computing
• Introduction to Artificial Intelligence (AI)
• What is Data Science?

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 Faculty Profile: Extracurricular
Activities/Publications
• Participated in National Conference on “Recent Advances in Electronics &
Communication Engineering” (RACE-2014) March 28-29, 2014 on the topic “ A
Review of Diversity Techniques in Wireless Communication”.
https://www.its.edu.in/RACE2016/RACE2014/finalpdfpapers/RACE1059.pdf

• Participated in TECHTRIX-2014 on the project name “shop around”.

• Paper published in STM JOURNALS (Perspectives of cloud computing management:

An Overview)
http://stmjournals.com/index.php?journal=JoCTA&page=issue&op=current

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 Faculty Profile:
Conferences/Seminars/FDP
• Data Analysis Using Excel from E & ICT Academy, IIT Kanpur
• Attended National Workshop in Data Analytics with Python conducted by Code
Scholar and taught by TCS team.
• Attended FDP on “Recent Advances and Challenges in Nanoscale Devices:
Design, Materials, and Application Perspective” at NIT, Hamirpur certified by
AICTE Training and Learning (ATAL) Academy.
• Attended One-week short-term training program on Data Science and its
applications sponsored by AICTE in NIET, Greater Noida.
• FDP on Machine Learning from ITS Engineering College, Greater Noida.
• FDP on Data Science from EXCELR.
• Participated in one week Faculty Development Programme on “Big Data
Analytics” at Gautam Buddha University.
• Participated in “Career Oriented Seminar” at Gautam Buddha University.
• Participated in National Conference on “Recent Advances in Communication,
Electronics &Electrical Engineering” (RACE-2015) March 27-28, 2015.
• Participated in the Pre-Conference Tutorial Co- located with IEEE International
Conference on Computer & Computational Sciences (ICCCS-2015).

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 Faculty Profile: Workshop
• National Webinar on “Covid-19 & Related Technology Developed by Engineering
Institutes” conducted by Department of Applied Sciences and Humanities,
Rajkiya Engineering College, Mainpuri
• Attended 3-days National workshop on “NAAC Assessment and Accrediation: A
Step by Step Process at ChadalawadaRamanamma Engineering College, Tirupathi-
517506, Andhra Pradesh.
• Attended Workshop on startup opportunity for youth in 2021, to make India
Atmanirbhar held at Galgotias Engineering College, Greater Noida.
• Attended workshop on National Innovation and Startup policy: Role of technical
Institution in Technological Innovation & IPR creation in Nation Building held at
Galgotias Engineering College, Greater Noida.
• Attended e-lecture on Pedagogical view of developing 21st-century problem
solving and programming skills in budding IT professionals organized by Dr. A.P.J
Abdul Kalam Technical University, Lucknow, U.P.
• Two days’ workshop on “Computational Nanotechnology and Nano electronics”
organised by Dept. of Electrical Engineering, SOE, GBU, Gr. Noida.
• National Workshop on Optimization Techniques for Solving Multidisciplinary
Research Problems in Engineering Sciences(OTSMRPES-2014).
• One day workshop on Linux from DUCAT.
• One day workshop on PHP from DUCAT.
• Workshop on MATLAB from I.T.S Engineering College.

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 Faculty Profile: Trainings/ Internship

• Mapping Skills, Greater Noida

PythonBootcamp under the guidance of Mapping Skills.
Data Science and Machine Learning in Python
• Vocational/Practical Training : MTA (Microsoft Training Associate) certified .NET:
Practical (vocational) training under the guidance of ATS Infotech
.NET Fundamentals
Web Development Fundamentals
• Vocational/Practical Training : JAVA from DUCAT, Greater Noida:-
Practical (vocational) training under the guidance of DUCAT, Greater Noida.
Core JAVA
Advanced JAVA
• Internship :C & C++, DUCAT, Greater Noida:
Basics of C & C++.

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 Evaluation Scheme

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 Syllabus

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 Syllabus

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 Content

• Design thinking & Innovation of life (in-class activity for visualization

• Design Thinking Mindset and & Wheel of Life)
Principles • Linking it with Balancing Priorities (in
• Recap of 5-Step Process of Design class activity)
Thinking • DBS Singapore and Bank of Americas’
• Design Approaches, additional in- Keep the Change Campaign.
depth examples of each design• Litter of Light & Arvind Eye Care
approaches Examples
• Simon Sinek’s – Start with Why • understanding practical application of
• The Golden Circle design thinking tools and concepts
• Asking the “Why” behind each• case study on McDonald’s Milkshake /
example (an in-class activity of asking Amazon India’s Rural Ecommerce &
5-WHYS) Gillette
• The Higher Purpose • working on 1- hour Design problem
• in-class activity for LDO & sharing• Applying RCA and Brainstorm on
insights innovative solutions.
• Visualization and it’s importance in• Main project allocation and
design thinking, reflections on wheel expectations from the project
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 Course Objective

• The objective of this course is to upgrade Design Thinking skills by learning &
applying advanced and contextual Design Thinking Tools.
• It aims to solve a Real-Life Problem by applying Design Thinking to create an
impact for all the stakeholders

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 Course Outcome

After completion of this course, students will be able to-

• CO1: Learn sophisticated design tools to sharpen their problem- solving skills.
• CO2: Generate innovate ideas using design thinking tools and converge to feasible
idea for breakthrough solution.
• CO3: Implement storytelling for persuasive articulation
• CO4: Understanding the nature of leadership empowerment
• CO5: Understand the role of a human being in ensuring harmony in society and
nature.

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 Program Outcomes (POs)

Engineering Graduates will be able to:

PO1 : Engineering Knowledge

PO2 : Problem Analysis

PO3 : Design/Development of solutions

PO4 : Conduct Investigations of complex problems

PO5 : Modern tool usage

PO6 : The engineer and society

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 Program Outcomes (POs) cont…

Engineering Graduates will be able to:

PO7 : Environment and sustainability

PO8 : Ethics

PO9 : Individual and teamwork

PO10 : Communication

PO11 : Project management and finance

PO12 : Life-long learning

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 CO – PO and PSO Mapping

Design Thinking

PO1
CO.K PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO12
1

ACSE0503.1 3 3 3 3 2 - - - 2 2 - 3

ACSE0503.2 3 3 3 3 2 2 - 1 1 1 - 3

ACSE0503.3 3 3 2 3 3 2 - 2 1 1 2 3

ACSE0503.4 3 3 3 3 2 2 - 2 2 1 3 3

ACSE0503.5 2 2 2 2 2 2 - 2 1 1 1 2

Average 2.8 2.8 2.6 2.8 2.2 1.6 - 1.8 1.4 1.2 1.2 2.8

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 Program Educational Objectives (PEOs)

Program Educational
PEOs Description
Objectives (PEOs)
To have an excellent scientific and engineering breadth so as to comprehend,
PEOs analyze, design and provide sustainable solutions for real-life problems using
state-of-the-art technologies.

To have a successful career in industries, to pursue higher studies or to support

PEOs entrepreneurial endeavors and to face the global challenges.

To have an effective communication skills, professional attitude, ethical values

PEOs and a desire to learn specific knowledge in emerging trends, technologies for
research, innovation and product development and contribution to society.
To have life-long learning for up-skilling and re-skilling for successful professional
PEOs career as engineer, scientist, entrepreneur and bureaucrat for betterment of
society.

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 End Semester Question Paper Template

B TECH
(SEM-V) THEORY EXAMINATION 20__-20__
COMPILER DESIGN
Time: 3 Hours Total Marks:
100
Note: 1. Attempt all Sections. If require any missing data; then choose
suitably.
SECTION A
1.Q.No.
Attempt all questions in brief.
Question 2 x 10 =CO
Marks 20
1 2
2 2
. .
10 2

Surbhi Jha Code has not been allotted yet Unit-I

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 End Semester Question Paper Templates

SECTION B
2. Attempt any three of the following: 3 x 10 = 30

Q.No. Question Marks CO

1 10
2 10
. .
5 10

SECTION C
3. Attempt any one part of the following: 1 x 10 = 10
Q.No. Question Marks CO

1 10
2 10
Surbhi Jha Code has not been allotted yet Unit-I
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 Prerequisite and Recap

Pre-requisites: Student must complete Design Thinking-I course

Recap:
• Million Dollar Idea
• Empathy maps
• Mind-Map
• CATWOE Analysis

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 Brief Introduction about the subject with videos

Design Thinking is an iterative method of deeply empathizing with people's

needs/wants/problems, and developing/testing solutions that meet those
needs. And it's not just for designers, tech companies, or design-centered
organizations.

https://uxplanet.org/how-to-solve-a-product-design-challenge-22c4daa27117

https://www.youtube.com/watch?v=6_mHCOAAEI8

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 Unit Objective

To get detailed insights of design thinking approaches, tools related to it and

balancing the priorities.

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 Topic Objective
Design thinking & Innovation, Design Thinking Mindset To learn different types of
and Principles, recap of 5-Step Process of Design Thinking, design approaches
Design Approaches, additional in-depth examples of each
design approaches. Simon Sinek’s – Start with Why, The
Golden Circle, Asking the “Why” behind each example (an
in-class activity of asking 5-WHYS),

The Higher Purpose, in-class activity for LDO & sharing To learn different types of
insights, Visualization and it’s importance in design tools
thinking, reflections on wheel of life (in-class activity for
visualization & Wheel of Life)

Linking it with Balancing Priorities (in class activity), DBS To understand decision
Singapore and Bank of Americas’ Keep the Change making tools
Campaign. Litter of Light & Arvind Eye Care Examples,
understanding practical application of design thinking
tools and concepts, case study on McDonald’s Milkshake /
Amazon India’s Rural Ecommerce & Gillette, working on 1-
hour Design problem, Applying RCA and Brainstorm on
innovative solutions. Main project allocation and
expectations from the project

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 Recap: Million Dollar Idea Tool (CO1)

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 Recap: Empathy Map (CO1)

•A simple, easy-to-digest visual that captures knowledge about a

user’s behaviors and attitudes.
•Helps designers see things from the user’s perspective.
• An active ingredient during Listening, Dialogue, Observation
• Used right from the outset of the Design Thinking Process
to help the Design Thinker develop empathy,
understanding, experiences, insights and observations.
•But...
• It is an iterative tool. Users can go back to the map and refine
it as and when they notice something new during a dialogue
or interaction with the user.

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 Recap: Empathy Map Cont…(CO1)

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 Recap: Mindmap

• Great tool for ideating & getting unstuck.

• Simple free association of words, one after another, to open up idea space.
• Being visual, generates lots of ideas by bypassing the inner logic / verbal sensor.
• Tool to represent how ideas are linked to each other and to the central idea.
• Used to generate, visualize, structure and classify items.
• Helps to look for patterns & insights.
• Displays data, clusters them and helps themes & patterns to emerge Provides
decision criteria.
• Success lies in being a team activity.
• Taps into the power of visualization.

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 Recap: Mindmap Cont... (CO1)

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 Recap: Mindmap Example (CO1)

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 Recap: CATWOE Analysis (CO1)

CATWOE Analysis technique was considered as one of the important part of SSM
approach while identifying stakeholders in solving problems.
• Enlists all the stakeholders who would be affected while solving problems &
understand their perspective

• Helps to avoid the personal bias/beliefs of problem solvers as they critically discuss
each element of CATWOE

• Unearths the bigger picture with regards to constraints, challenges, possible

outcomes and their effects on the stakeholder(s)

• Understand the conflicts between stakeholders, their roles, conflicts in roles &
possible actions (they might take) during the process of problem solving

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 Recap: CATWOE uses (CO1)

• To solve any complex problem where multiple

stakeholders are involved.
• To change an existing system impacting a
variety of people.
• To enable Change Management for better
adoption of change by stakeholders.
• Used in typical Project Management.
• To launch a concept that will radically change
the existing system.

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 Recap: Elements of CATWOE (CO1)

•The ‘CAT’

Customers
•Those who face the current problem for whom you will be working
on the solution.
•Those who will be using your solution
•Those directly affected by your idea
Actors
•Those who actually implement the solution/transformation
Transformation
•Does not involve writing any stakeholder; but write in clear-cut
terms about the Why, What, How of the problem and the
solution/transformation you wish to bring to solve
•By clearly thinking and writing, you will think of stakeholders who can be
classified in other elements

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 Recap: Elements of CATWOE (CO1)

•The ‘WOE’

Worldview
•Very important during analysis when thinking beyond the system
•Considering stakeholders beyond current system who will be
affected indirectly by solution/transformation
•Think of the bigger picture (beyond the system)
Owners
•Stakeholders who own the permission to start/stop/pause/cancel
your transformation / solution
•Leaders who have the ability to guide the solution as well as block it
Environment Constraints
•Constraints (legal, political, ethical, regulation, norms, financial,
human power, etc.) or rules that may hinder solution implementation

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 Design Thinking Introduction(CO1)

Design is a process of working to develop solutions in a conscious and innovative way

in which both functional and aesthetic requirements are included based on user
needs.

• Human Centered
• Future Focused
• Creates Value

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 Innovation and Creativity(CO1)

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 Design Mindset (CO1)

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 Design Thinking Mindset(CO1)

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 3 Core Design Thinking Principles(CO1)

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 Design Thinking model :
Hasso-Plattner Institute of Design at Stanford

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 Design Thinking Model: IDEO (CO1)

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 Design Thinking Model: IDEO (CO1) Cont….

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 Design Thinking Process: School of Design Thinking(CO1)

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 Daily Quiz

• Design is a process of working to develop solutions in a conscious and innovative

way in which both _____and ______ requirements are included based on user
needs.
a) functional and aesthetic
b) Customer and seller
c) Weak and strong
d) Good or Bad
• Design Thinking typically helps in _______
a) Innovation
b) Creativity
c) Dialogue
d) Observation

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 Daily Quiz

• Design thinking is often also called________

a) Human Centred design
b) Ecological sustainability
c) Alien diversity
d) Intellectual property
• What is Innovation?
a) The process of turning a new concept into commercial success or
widespread use.
b) The creation of a new idea or concept.
c) The act of turning new and imaginative ideas into reality.
d) None of the above

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 Simon Sinek’s – Start with Why (CO1)

• Start with Why shows that the leaders who’ve had the greatest influence in the
world all think, act, and communicate the same way—and it’s the opposite of what
everyone else does. Sinek calls this powerful idea The Golden Circle, and it
provides a framework upon which organizations can be built, movements can be
led, and people can be inspired. And it all starts with WHY.

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 The Golden Circle (CO1)

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 Simon Sinek – The Golden Circle (CO1)

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 Asking the “Why” behind each example (5-WHYS)
(CO1)

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 Asking the “Why” behind each example Cont…(5-WHYS)
(CO1)

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 5-WHYS example (CO1)

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 Weekly Assignment

• Explain Design thinking & Innovation.

• Summarize Design Thinking Mindset and Principles.
• Discuss 5-Step Process of Design Thinking.
• Briefly describe Design Approaches.
• Illustrate examples of each design approaches.
• Describe Simon Sinek’s – Start with Why
• Analyze ”The Golden Circle”.

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 Weekly Assignment

• Explain Design thinking & Innovation.

• Summarize Design Thinking Mindset and Principles.
• Discuss 5-Step Process of Design Thinking.
• Briefly describe Design Approaches.
• Illustrate examples of each design approaches.
• Describe Simon Sinek’s – Start with Why
• Analyze ”The Golden Circle”.

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 Weekly Assignment

• Explain Design thinking & Innovation.

• Summarize Design Thinking Mindset and Principles.
• Discuss 5-Step Process of Design Thinking.
• Briefly describe Design Approaches.
• Illustrate examples of each design approaches.
• Describe Simon Sinek’s – Start with Why
• Analyze ”The Golden Circle”.

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 The Higher Purpose (CO1)

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 Class Activity (CO1)

LDO & sharing insights

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 LD0 Framework Example for Innovation Input Index(CO1)

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 VISUALIZATION - Dream aft er 5 / 10 years….. (CO1)

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 Visualization (CO1)

• Visualization is about using images. It’s not about drawing; it’s about visual
thinking. It pushes us beyond using words or language alone. It is a way of
unlocking a different part of our brains that allows us to think nonverbally and that
managers might not normally use.

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 Visualisation importance in design thinking (CO1)

• Understand the problem

• Idea generation
• Build and test solutions

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 WHEEL OF LIFE – How much ti me are we devoting to
priorities? (CO1)

Learning
Fitness

Career
Family

Week 1
Week 2
0 – 10 rating

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 BALANCING PRIORITIES – 4 Quadrants of Stephen Covey
(CO1)

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 Daily Quiz

• The golden circle has three layers______, _____ & ______ .

a) Why, how and what
b) More, much and less
c) Good, Bad and worst
d) There, here and where
• ________ is a core component of the way that we communicate, whether we're
aware of it or not.
a) Visualisation
b) Dialogue
c) Observation
d) Empathy

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 DBS SINGAPORE – Banking for the Elders (CO1)

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 DBS SINGAPORE – Banking for the Elders (CO1)

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 KEEP THE CHANGE – Bank Of America (CO1)

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 LITER OF LIGHT – Low Cost Power of Light (CO1)

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 LITER OF LIGHT – Low Cost Power of Light (CO1)

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 ARAVIND EYE CARE – Aff ordable & Effi cient (CO1)

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 Daily Quiz

• “The problem of avoidable blindness rapidly escalating remained a major cause of

concern in the Indian healthcare scenario”. This statement belongs to _______ .
a) Aravind Eye Care
b) Fortis
c) AIIMS
d) Escort
• __________first initiative failed to produce more sales because they didn’t ask
their customers the right questions.
a) McDonalds’
b) Dominos
c) KFC
d) Pizza Hut

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 Weekly Assignment

• Discuss the “Why” behind each example (5-WHYS).

• Describe the Higher Purpose.
• Explain Visualization and it’s importance in design thinking.
• Illustrate reflections on wheel of life (in-class activity for visualization & Wheel of
Life).
• How we can link reflection of wheels with Balancing Priorities.
• Summarize DBS Singapore and Bank of Americas’ Keep the Change Campaign.
• Discuss Litter of Light & Arvind Eye Care.

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 McDonald’s Milkshake – Job to be done theory (CO1)

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 Amazon Easy Model E-Commerce for Rural India (CO1)

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 Gillett e – Safety First (CO1)

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 Design Thinking Case Study – CareerBuddy(CO1)

Case Focuses on failures of application –

• Did not prioritize experience for users
• Didn’t prototype in iterative ways
• Didn’t engage all stakeholders
• Designed overly complex system

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 Design Thinking Case Study – Me You Health Story(CO1)

Case Focuses on
• Development of an program (leveraging technology & social media) for healthier
lifestyle.
• Conducted Research for their target users (ethnographic research) – unstated needs
• Importantly, they told users to visualize their well-being (after 5 years)
• Health is emotional subject – Case focuses on how stimuli was given to participants
to garner their ideas about their health
• Arrived at 7 different personas depending on multiple factors
• What appealed to one persona totally differed to what appealed to other persona
• Gamification for Minimum Viable Prototype – Fail Fast Fail Quickly (making small
incremental changes)
• This helped to arrive at notification time-table, reminders for exercises, small tasks
about fitness etc.
• Platform uses technology, social feedback, app(s) etc for their users

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 Design Thinking Case Study - IBM Learning Launch(CO1)

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 Design Thinking Case Study – CANVAS (INTELLECT
DESIGN ARENA LTD.)(CO1)

Case Focuses on
• Application of Design Thinking & IT / FinTech
• Framework of Unstated Needs (COPARIS) : Non Functional Requirements
• Story of how we arrived at that framework & conversation with a CIO of bank
• Customer First Approach reflecting User-Centric Design
• Framework for seamless experience across different operating systems
• Moving from Mystery to Algorithm
• Prototyping ,User Journeys, Last 2% for end-users
• Storytelling for internal users

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 Writable Spaces – Transparent Glass (CO1)

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 Writable Spaces – Writable Walls (CO1)

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 Collaborative Seating Arrangements (CO1)

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 Collaborative Seating Arrangement (CO1)

Collaborative Seating Arrangement

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 Connecting the dots – Different screens to present
effectively(CO1)

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 Collaborative discussions through Magnetic Wall (CO1)

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 Collaborative discussions through Workshop Rooms –
Writable Walls (CO1)

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 working on 1- hour Design problem(CO1)

A Design Challenge is a way for employers to assess how well you approach design
problems and is often a good way to put your skills to the test.
STEPS
• Start by taking a first stab at writing your design challenge down. It should be short
and easy to remember. Try composing a single sentence that conveys the problem
you want to solve. We often phrase these as How Might We questions to set our
teams up to be solution-oriented and to generate a lot of ideas along the way.
• Now that you have a draft of your design challenge, explore and align on the goal
or outcome you hope to achieve. Use the Align on your Impact Goals activity to
ensure that you, your team and any other stakeholders have the same vision of
success in mind.

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 working on 1- hour Design problem Cont…(CO1)

• Next you’ll want to think about the audience you’re aiming to serve and the
context, constraints, and influences in their lives. Use the Define your Audience
activity to map the ecosystem around your user and the shifts or changes that you
might need to influence through your design. This step will help you see how
broad or narrow your challenge scope needs to be.
• Now that you’ve gathered and organized more information, review your design
question and see if it still feels right. Refine your question and capture this, and the
information you used to get there, in your Frame Your Design Challenge
worksheet.
• Framing the right design challenge is key to arriving at a good solution. A quick test
we often run on a design challenge is to see if we can come up with five possible
solutions in just a few minutes. If so, you’re likely on the right track. Try this, and
make tweaks as needed to get to the right framing and scope.

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 Applying RCA (CO1)

Root cause analysis (RCA) is a method of problem solving used for identifying the root
causes of faults or problems.
Steps to Apply the 5 Whys Tool
Step 1: Define the Problem
Step 2: Ask the Why questions
Step 3: Discussing the results

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 Brainstorming (CO1)

• Brainstorming is a great way to come with a plenty of ideas that you would not be
able to generate by just sitting down with a pen and paper.
• The intention of brainstorming is to leverage the collective thinking of the group by
engaging with each other, listening and building on other ideas.
• Brainstorming can be used throughout the Design Thinking process to come up
with a Design Solution.
• Brainstorming comes in handy when you need to come up with ideas.
• But have you ever been in one of those brainstorms where you ended up feeling
totally blank or, even worse, more confused?

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 Effective Brainstorming (CO1)

• Can be done for a well-defined problem or issue.

• Also can be done for a problem/issue that has several possible solutions.
• Can happen only with few constraints.
• Comes to play when there is a need to generate ideas.
• Happens best in reasonably larger groups.

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 Brainstorming: Do’s (CO1)

1. APPOINT A FACILITATOR
• During a brainstorm, there should be someone to lead the group.
• It doesn’t have to be the same person as the decision maker, but it should be the
one who is able to guide through each topic or agenda as well as build up a positive
atmosphere in the room.
• The facilitator should also be the one who knows skills and expertise of people in
the room, so that he/she could make the best out of everyone’s potential.

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 Brainstorming: Do’s (CO1)

2. BUILD ON EACH OTHER’S IDEA

• What’s expected from a brainstorm is ideas. Many of them.
• But rather than just throwing one idea after another, try breaking them down or
building them up so that you can see where they’re linked together, and it helps you
to see a bigger picture as well.
• Moreover, by breaking down or building up ideas, everyone has a chance to
participate and witness the evolution of that idea together.
3. WRITE AND DRAW
• Visualizing ideas help different interpretations come to light and spark
conversation.
• Display them by writing down or drawing them in one place where everyone can
see, so that they can feel involved as a contributor and no idea gets lost during the
process.

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 Brainstorming: Dont’s (CO1)

1. FORCE PARTICIPATION
Force participation, like assigning participants with a turn to speak, will not help
generating ideas but add social pressure to the group and kill the organic flow of a
conversation instead.
2. CRITICIZE OTHER PEOPLE’S IDEAS
• A brainstorm should be focusing on generating ideas rather than criticizing them.
• Avoid making comments on other people’s opinions as stupid or useless. It’ll
destroy the atmosphere of collaboration and intimidate others, making them afraid
of sharing their ideas.
HOLD THE SESSION IN THE EVENING
• A lot of people may overlook this point, but it’s very important when the
brainstorming session is happening.
• Try to avoid holding the session in the evening, especially at the time close to the
end of business hours, since people could be distracted by their plans after work
and be unable to focus.

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 Applying RCA and Brainstorm on innovative solutions (CO1)

• The Department of science and technology within the government of INDIA has
developed the INDIA INNOVATION INITIATIVE (i3) to create an innovation
network, encouraging and promoting innovators and commercialization across the
country.
• The global innovation index aims to capture the multi dimensional facets of
innovation and provide the tools that can assists in tailoring policies or promote
long term output growth, improved productivity, and job growth.

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 Main project allocation and expectations from the project
(CO1)

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 Expectations from the project (CO1)

• To make the student understand areas of life that are important, the roles they
play in their life.
• After completing it is time to plan the actions needed to work on regaining balance
in the student’s life.
• Then the students have to Start with the neglected areas, what things they require
to start doing to regain balance?
• In the areas that currently sap energy and time, student can stop doing or
reprioritize or delegate to someone else.
• They have to make a commitment to these actions by writing them in the
worksheet.

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 Weekly Assignment

• Discuss practical application of design thinking tools and concepts.

• Explain case study on McDonald’s Milkshake.
• Illustrate Amazon India’s Rural Ecommerce.
• Summarize case study on Gillette.
• What does it mean working on 1- hour Design problem.
• How we can apply RCA.
• Brainstorm on innovative solutions.

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 Faculty Video Links, Youtube & NPTEL Video Links and Online
Courses Details

Youtube/other Video Links

• https://nptel.ac.in/courses/110106124
• https://designthinking.ideo.com/
• https://www.rca.ac.uk/study/programme-finder/design-thinking-innovatio
n-collaboration-design-museum/
• https://www.designkit.org/methods/frame-your-design-challenge
• https://uxplanet.org/design-principles-root-of-the-problem-3389991c9e5
0#:~:text=Root%20cause%20analysis%20(RCA)%20is,causes%20of%20faul
ts%20or%20problems%E2%80%A6&text=RCA%20allows%20us%20to%20
understand,that%20caused%20the%20whole%20mess
.

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 Daily Quiz

• Use the ________ tool to assess your level of satisfaction or creative fulfillment in
each area of your life.
a) wheel of life assessment
b) RCA
c) Brainstorming
d) None of the above
• _________ is a method of problem solving used for identifying the root causes of
faults or problems.
a) Root cause analysis
b) LD0
c) Golden Circle
d) None of the above

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 Glossary Question

Brainstorming, Design Challenge, Discovery, Empathize

• _______ is a first step of Design thinking Process in IDEO approach

• _______ is the first step in the Design Thinking Process.

• _______ is a great way to come with a plenty of ideas that you would not be able to
generate by just sitting down with a pen and paper.
• _______ is a way for employers to assess how well you approach design problems
and is often a good way to put your skills to the test.

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 Expected Questions for University Exam

• Discuss Design thinking & Innovation.

• Define Design Thinking Mindset and Principles related to it.
• Illustrate 5-Step Process of Design Thinking.
• Summarize Design Approaches examples.
• Explain Simon Sinek’s – Start with Why.
• Elaborate the concept of The Golden Circle.
• Analyse Root cause analysis.
• Discuss “The Higher Purpose”.
• Explain LDO.

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 Expected Questions for University Exam

• Explain Visualization and it’s importance in design thinking,

• Discuss reflections on wheel of life.
• Linking it with Balancing Priorities.
• Discuss the case study of DBS Singapore and Bank of Americas’ Keep the Change
Campaign.
• Memorize Litter of Light & Arvind Eye Care.
• What do you understand by practical application of design thinking tools?
• Describe the case study on McDonald’s Milkshake.
• Explain the case study on Amazon India’s Rural Ecommerce
• Discuss Gillette case study.
• Summarize working on 1- hour Design problem,
• How we can Applying RCA?
• How to Brainstorm for innovative solutions?

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 Summary

• Visualization and it’s importance in design thinking,

• Reflections on wheel of life.
• Linking it with Balancing Priorities.
• DBS Singapore and Bank of Americas’ Keep the Change Campaign.
• Litter of Light & Arvind Eye Care.
• Practical application of design thinking tools.
• McDonald’s Milkshake.
• Amazon India’s Rural Ecommerce
• Gillette.
• Working on 1- hour Design problem
• Applying RCA
• Brainstorm for innovative solutions

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 References

• Arun Jain, UnMukt : Science & Art of Design Thinking, 2020,Polaris

• Jeanne Liedta, Andrew King and Kevin Benett , Solving Problems with Design
Thinking – Ten Stories of What Works, 2013, Columbia Business School
Publishing
• Vijay Kumar, 101 Design Methods: A Structured Approach for Driving
Innovation in Your Organization, 2013, John Wiley and Sons Inc, New Jersey
• Pavan Soni, Design your Thinking : The Mindsets, Toolsets and Skill Sets for
Creative Problem-Solving, 2020, Penguin Books

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 References

Thank You

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