overcoming
nervousness
CONFIDENCE-BUILDING
STRATEGIES
eBay: Revolutionizing
E-commerce
An Overview of eBay's Journey and Impact
Brief Overview
an American
multinational e-
commerce corporation,
founded by Pierre
Omidyar in 1995
Buy and Sell E
marketplace with a
vast array of goods
and services
worldwide
No fakes, No fraud, No Doubt
Significance in the E-
commerce Industry
• Pioneering Online Auctions
• Global Marketplace
• Diverse Product Range
• User-Driven Trust System
• Innovation and
Adaptability
• Economic Impact 5
Performance and Competition
2023 Revenue:
$10.42 billion
Operating Income:
$3.1 billion
Net Income: $2.5
Competitors billion
Amazon and Alibaba.
maintaining user trust 6
combating fraud are ongoing concerns.
Gross Profit Margin:
Evaluation of Brand Challenge
Management
Challenge 1: Perception of Quality
Management Strategy: "Buy It Now" feature to emphasized immediate purchase for high-
quality items.
Challenge 2: Competition from Other Marketplaces
Management Strategy: unique value propositions, such as its vast range of collectibles and
rare items, and a robust feedback system that builds trust.
Challenge 3: User Trust and Safety
Management Strategy: enhanced security, including AI-powered fraud detection, buyer
protection programs, and strict seller verification processes.
Challenge 3: Brand Modernization
Management Strategy: Rebranding efforts, including updated logos, modernized website 7
design, and mobile app improvements.
Takeaways for Bangladeshi
Brands
1. Emphasis on understanding and meeting customer needs.
2. Use of advanced technologies like AI, machine learning, and big data.
3. Importance of a robust supply chain and efficient logistics.
4. Strategies for scaling operations and expanding into global markets.
5. Building a strong, trustworthy brand to attract and retain customers.
6. Diversifying offerings to create multiple revenue streams.
7. Leveraging partnerships and acquisitions to enhance capabilities and market
reach.
8. Importance of staying adaptable and continuously innovating.
9. Utilizing data analytics to drive business decisions and improve customer
experiences.
8
B y embracing innovation, expanding its
services, maintaining user trust, and
committing to social responsibility, eBay
continues to shape the future of online
commerce. As it navigates the challenges
and opportunities ahead, eBay's impact on
the e-commerce industry remains
profound, demonstrating the importance
of adaptability and customer-centric 9
thank you
