CANADORE COLLEGE OF APPLIED

ARTS AND TECHNOLOGY

PRESENTATION – 1
CORP. SOCIAL RESPONSIBILITY

SUBMITTED TO – KHURSHID IMTIAZ

UL HAQUE ASHMEET KAUR A00174997
SUHKVEER KAUR A00165220
NIHARICA VERMA A00166621
JP Morgan Chase & Co.:
Leadership in Finance and
Social Responsibility

An Overview of Operations, CSR,

Environmental Efforts, and Societal
Impact
 INTRO TO JP MORGAN CHASE 4 ENVIRONMENTAL
RESPONSIBILITY OVERVIEW
COMPANY OVERVIEW 5 SUSTAINABLE OPERATIONS

MARKET CAPITALIZATION &GLOBAL

STANDING 6 GREEN FINANCING

TABLE FINANCIAL PERFORMANCE 7 CLIMATE CHANGE INITIATIVES

ORGANIZATIONAL STRUCTURE 8 RENEWABLE ENERGY
INVESTMENTS

OF CORE SERVICES AND PRODUCTS 9 SOCIAL IMPACT INITIATIVES

OVERVIEW
HISTORICAL BACKGROUND 10 SUPPORTING SMALL BUSINESSES

CONTENT VISION AND MISSION STATEMENT

LEADERSHIP TEAM
11
12
AFFORDABLE HOUSING PROJECTS

HEALTHCARE CONTRIBUTIONS
CSR OVERVIEW 13 TECHNOLOGY AND INNOVATION
FOR SOCIETY
COMMUNITY DEVELOPMENT PROGRAMS 14 SOCIETAL IMPACT SUMMARY

EDUCATIONAL INITIATIVES 15 CASE STUDY OF IMPACT

WORKFORCE DIVERSITY AND INCLUSION 16 CHALLENGES AND FUTURE
DIRECTIONS
PHILANTHROPIC ACTIVITIES 17 CONCLUSION
 JP MORGAN CHASE
 JP MORGAN CHASE & CO. IS A LEADING GLOBAL
FINANCIAL SERVICES FIRM HEADQUARTERED IN
NEW YORK CITY.
 THE COMPANY WAS FORMED IN 2000 THROUGH
THE MERGER OF JP MORGAN & CO. AND CHASE
MANHATTAN CORPORATION, BRINGING
TOGETHER A RICH HERITAGE IN BANKING AND
FINANCE THAT DATES BACK OVER 200 YEARS.
 THE FIRM CONTINUALLY INVESTS IN
TECHNOLOGY AND INNOVATION TO ENHANCE
ITS SERVICES AND IMPROVE CUSTOMER
EXPERIENCES, ADAPTING TO THE EVOLVING
NEEDS OF THE MARKET.
 IT OPERATES IN MORE THAN 100 MARKETS AND
SERVES MILLIONS OF CONSUMERS, SMALL
BUSINESSES, AND MANY OF THE WORLD’S
MOST PROMINENT CORPORATE, INSTITUTIONAL,
AND GOVERNMENT CLIENTS.
COMPANY OVERVIEW

•Market Position:
•Established: •Largest bank in the world by market
•Formed in 2000 through the merger of JP Morgan & Co. capitalization.
•Strong presence in both domestic and
and Chase Manhattan Corporation.
international markets.
•Headquarters:
•New York City, USA.
•Global Operations:
•Operates in over 100 markets worldwide.
•Core Services: •Serves millions of consumers and businesses.
•Investment Banking: Advisory services, capital raising,
mergers, and acquisitions.
•Commercial Banking: Loans and services for businesses
•Workforce:
of all sizes.
•Employs over 250,000 individuals globally.
•Asset Management: Wealth management and
investment solutions for individuals and institutions.

5
 MARKET CAPITALIZATION & GLOBAL
STANDING
MARKET CAPITALIZATION

• VALUATION: APPROXIMATELY $875.52BILLION.

• TICKER SYMBOL: JPM ON THE NEW YORK STOCK EXCHANGE.

• PERFORMANCE: CONSISTENTLY STRONG STOCK PERFORMANCE AND INVESTOR CONFIDENCE.

GLOBAL STANDING
• INDUSTRY LEADERSHIP: LEADING BANK IN INVESTMENT BANKING, ASSET MANAGEMENT, AND COMMERCIAL BANKING.

• GLOBAL REACH: OPERATIONS IN OVER 100 COUNTRIES.

• KEY MARKETS: STRONG PRESENCE IN NORTH AMERICA, EUROPE, AND ASIA.

• RANKINGS: FREQUENTLY LISTED IN THE FORTUNE 500 AND GLOBAL 2000.

TATION
 FINANCIAL PERFORMANCE
Return on Equity (ROE):
•The ROE for 2023 was around 15%,
Revenue: demonstrating effective management of
•For 2023, JPMorgan Chase reported shareholder equity.
total revenue of approximately $138 Earnings Per Share (EPS):
billion, reflecting growth from previous •EPS was reported at $15.25,
years. showcasing robust earnings growth.
Net Income: Market Capitalization:
•The bank posted a net income of around •As of 2023, JPMorgan Chase's market
$49 billion in 2023, indicating strong capitalization is approximately $400
profitability. billion, making it a leader in the global
Total Assets: banking sector.
•Total assets reached approximately $3.7
trillion, solidifying its position as the
largest bank in the U.S.

7
ORGANIZATIONAL STRUCTURE
Board of Directors:
•Oversees the company’s strategic direction and
governance.
Regional Management: Executive Leadership:
•Structure includes regional •Chairman and CEO: Jamie Dimon, responsible for
heads overseeing operations in overall management and strategic vision.
key geographical areas (e.g., •CFO: Manages financial planning, reporting, and investor
North America, Europe, Asia). relations.
Key Divisions:
Functional Areas: •Consumer & Community Banking: Retail banking
•Includes Risk Management,
services, including branches and digital banking.
Compliance, Human Resources,
•Corporate & Investment Bank: Investment banking,
Marketing, and Technology.
market-making, and securities services.
Support Functions: •Commercial Banking: Services for middle-market
•IT, Operations, Legal, and Audit businesses and corporations.
teams support various business •Asset & Wealth Management: Investment management
8
units. and private banking services.
CORE SERVICES AND
PRODUCTS
Consumer Banking:
•Offers retail banking services, including checking and
savings accounts, mortgages, personal loans, and credit
cards.
Investment Banking:
•Provides advisory services for mergers and acquisitions,
capital raising, and financial restructuring for corporations
and institutions.
Asset Management:
•Manages investment portfolios for individuals and
institutions, offering mutual funds, wealth management,
and retirement solutions.
Commercial Banking:
•Delivers services to businesses, including lending,
treasury services, and asset-based financing tailored for
mid-sized and large corporations.
HISTORICAL BACKGROUND

Merger of Banks:
•The modern entity formed through significant mergers, including the 2000 merger of J.P. Morgan & Co.
and Chase Manhattan Bank, creating one of the largest financial institutions in the world.

Expansion and Growth:

•Throughout the late 20th and early 21st centuries, the bank expanded through acquisitions, including
Bear Stearns in 2008 and Washington Mutual, significantly enhancing its market presence and
capabilities.

Crisis Management:
•JPMorgan Chase played a crucial role during the 2008 financial crisis, providing stability to the banking
sector and subsequently strengthening its position as a leading global financial institution.

10
VISION AND MISSION STATEMENT
Mission
o VISION STATEMENT Statement
•Client Commitment: To
provide exceptional service
• EMPOWER CLIENTS: TO BE THE and support to customers
MOST RESPECTED AND TRUSTED FINANCIAL and clients in every
SERVICES FIRM, EMPOWERING CLIENTS TO interaction.
ACHIEVE THEIR FINANCIAL GOALS. •Sustainable Growth:
Focus on sustainable
• INNOVATIVE SOLUTIONS: business practices that
.A COMMITMENT TO INNOVATION AND promote economic growth
EXCELLENCE IN DELIVERING and social progress.
COMPREHENSIVE FINANCIAL SOLUTIONS •Diversity and Inclusion:
Foster a diverse and
inclusive environment that
encourages creativity and 11
collaboration.
LEADERSHIP TEAM
Jamie Dimon - Chairman and CEO
•Long-serving leader known for his strategic vision and management expertise.

Marianne Lake - CEO of Consumer & Community Banking

•Responsible for overseeing retail banking operations and customer service initiatives.

Daniel Pinto - CEO of Corporate & Investment Bank

•Leads the investment banking and securities businesses, focusing on client engagement and
market strategies.

Jeremy Barnum - Chief Financial Officer (CFO)

•Manages financial planning, reporting, and analysis, ensuring the firm's financial health.

Jennifer Piepszak - CEO of Commercial Banking

•Oversees commercial banking services, including lending and treasury management.

Luciana B. Lagana - Global Head of Diversity and Inclusion

•Focuses on fostering a diverse and inclusive workplace culture across the organization. 12
 CSR OVERVIEW
Community Development:
•Investments in affordable housing and support for small businesses in underserved areas.

Workforce Development:
Programs focused on education, job training, and financial literacy to empower individuals.

Diversity and Inclusion:

•Commitment to fostering a diverse workforce and implementing equity-focused policies.

Environmental Sustainability:
•Initiatives aimed at reducing carbon footprint and investing in clean energy projects.

Philanthropy:
•Corporate giving and partnerships with nonprofits addressing health, education, and community
needs.
COMMUNITY DEVELOPMENT
PROGRAMME Small
•
Business Support:
Programs offering loans, mentorship, and resources for small
businesses, particularly in economically disadvantaged areas,
to foster local entrepreneurship and job creation.

Neighborhood Revitalization:
•Collaborations with local organizations to revitalize
neighborhoods, focusing on infrastructure improvements,
economic opportunities, and community resources.
Youth Programs:

•Support for educational

initiatives and mentorship
programs targeting youth,
providing them with skills training
and opportunities to succeed
EDUCATION INITIATIVES
Financial Literacy Programs:
•Workshops and online resources designed to improve financial knowledge among individuals and families,
covering topics like budgeting, saving, and credit management.

College Completion Programs:

•Partnerships with colleges and universities to support students in completing their degrees through
scholarships, mentoring, and resources for academic success.

Workforce Development:
•Skills training and job readiness programs aimed at equipping individuals with the necessary skills for
employment in high-demand industries.

STEM Education Support:

•Investments in science, technology, engineering, and mathematics (STEM) education initiatives, including
grants to schools and non-profits that promote STEM learning.

Partnerships with Nonprofits:

•Collaborations with organizations focused on educational equity, providing funding and support for programs
that enhance educational access for underserved populations.
15
WORKFORC
E DIVERSITY
Employee Resource Groups (ERGs):
•Support for ERGs that promote community and

AND networking among employees from different identities,

including groups focused on race, gender, LGBTQ+, and

INCLUSION disabilities.

Training and Development:

•Ongoing training programs aimed at raising awareness
of unconscious bias and promoting inclusive leadership
among managers and employees.

Diversity Metrics and Accountability:

•Regular assessment of diversity metrics and goals to
ensure accountability in hiring and promoting diverse
talent across all levels of the organization.
 PHILANTHROPIC ACTIVITIES
Corporate Giving:
•Significant financial contributions to nonprofit
organizations focused on education, economic
development, and community support.

Disaster Relief Support:

•Donations and resources provided in response to
natural disasters and crises, helping affected
communities rebuild and recover.

Grants and Sponsorships:

•Funding for programs and initiatives that align with the bank's focus areas,
such as youth education, financial literacy, and workforce development.

Partnerships with Nonprofits:

•Collaborations with various nonprofit organizations to enhance community
impact, often focusing on areas like health, housing, and social services. 17
FINANCIAL INCLUSION EFFORTS

Access to Banking Services:

•Development of affordable banking products and services aimed at
underserved communities, including low-fee checking accounts and
basic savings options.

Community Lending Programs:

•Provision of loans to individuals and small businesses in low-income
neighborhoods, helping to stimulate local economies and promote
entrepreneurship.

Financial Education Resources:

Offering workshops, online courses, and tools that educate individuals
about budgeting, credit management, and saving, empowering them 18 to
make informed financial decisions.
ENVIRONMENTAL RESPONSIBILITY
OVERVIEW

Sustainable Financing:

•Commitment to providing financial support for renewable

energy projects and sustainable infrastructure, helping to
drive the transition to a low-carbon economy.

Carbon Footprint Reduction:

•Initiatives aimed at reducing the bank’s own carbon

emissions through energy-efficient practices in office
operations and facilities.

19
Green Initiatives:
•Investment in projects that promote
environmental sustainability, including
conservation efforts and support for
biodiversity.

Community Engagement:
•Partnerships with environmental
organizations and local communities to
promote sustainability and raise
awareness about environmental issues.
SUSTAINABLE OPERATIONS
Energy Efficiency:
•Implementation of energy-efficient practices
in offices and facilities, including the use of
energy-efficient lighting, heating, and cooling
systems to reduce energy consumption.

Green Building Standards:

•Commitment to building and renovating
facilities that meet or exceed green building
certifications, such as LEED (Leadership in
Energy and Environmental Design).

Waste Reduction and Recycling:

•Programs to minimize waste generation,
promote recycling, and manage resources
responsibly, including initiatives to reduce
paper usage and promote digital
documentation. 21
adhere to
sustainable
practices, ensuring
that the supply chain
supports
environmental and
social responsibility.

Employee
Engagement:
•Encouragement of
employees to
participate in
sustainability
initiatives, such as
green commuting
programs, volunteer
opportunities for
Collaboration with Clients:
•Partnering with businesses and
organizations to develop GREEN
customized financing solutions
that promote sustainability and FINANCIN
reduce environmental impact. G
Monitoring and Reporting:
•Commitment to transparency by
reporting on the impact of green
financing efforts, including
metrics on emissions reductions
and the environmental benefits
of funded projects.
 Carbon Neutrality Goals:

•Aim to achieve carbon neutrality in

CLIMATE operations by 2020, including significant

reductions in greenhouse gas emissions
from facilities and business activities.

Partnerships and Advocacy:

CHANGE •Collaboration with governmental and

non-governmental organizations to
promote policies and initiatives that
address climate change and support

INITIATIVES sustainability efforts.

Climate Action Commitment:

•Pledge to align financing activities with

the goals of the Paris Agreement, focusing
on limiting global temperature rise and
supporting a transition to a low-carbon
economy.
 RENEWABLE ENERGY
INVESTMENT
Project Financing:
•Providing tailored financing solutions for large-scale renewable energy projects, including loans, equity
investments, and green bonds to facilitate development and deployment.

Partnerships with Developers:

•Collaborations with renewable energy developers and companies to promote innovative technologies and projects
that enhance energy efficiency and sustainability.

Support for Clean Technology:

•Investment in clean technology startups and initiatives that drive advancements in energy storage, grid
modernization, and emissions reduction.

Impact Measurement:
•Monitoring and reporting on the environmental benefits of renewable energy investments, including reductions in
carbon emissions and contributions to local economies.
25
 SOCIAL IMPACT INITIATIVES
OVERVIEW
Support for Workforce Development:
•Programs that provide job training and skills development, helping
individuals gain employment in high-demand industries and promoting
economic mobility.

Diversity and Inclusion Efforts:

•Commitment to creating a diverse and inclusive workplace, along with
initiatives that promote equity and representation within the community.

Philanthropic Contributions:
•Corporate giving to nonprofits and community organizations that
address critical social issues, including health, education, and disaster
relief.
 SUPPORT SMALL BUSINESS

Access to Capital:
•Offering tailored loan products and financing solutions to help small
businesses secure the funding needed for growth and operations.

Business Training and Resources:

•Providing workshops, online resources, and mentorship programs to
educate small business owners on financial management, marketing,
and operational strategies.
Partnerships with Local Organizations:
•Collaborating with community organizations and nonprofits to
extend support and resources to small businesses, especially in
underserved areas.

Small Business Grants:

•Offering grants and funding opportunities to innovative small
businesses and startups that demonstrate potential for community
impact.

Diversity in Business Support:

•Initiatives focused on supporting diverse-owned businesses,
ensuring equitable access to resources and opportunities for minority
and women entrepreneurs.
AFFORDABLE HOUSING
PROJECTS Low-Income Housing Tax Credit
(LIHTC) Investments:
•Utilizing LIHTCs to incentivize
private investment in affordable
housing projects, helping to
finance the development of rental
units for low-income residents.

Homeownership Programs:
•Initiatives that provide resources
and guidance for first-time
homebuyers, including down
payment assistance programs and29
financial education.
HEALTHCARE CONTRIBUTION

Health and Wellness Programs:

•Implementation of programs that promote employee health
and well-being, including mental health resources, wellness
challenges, and access to healthcare services.

Community Health Initiatives:

•Partnerships with local organizations to provide health
services, education, and outreach in underserved
communities, addressing critical health disparities.

Disaster Relief Support:

•Contributions and resources provided during public health
This Photo by Unknown Author is licensed under CC BY

crises or natural disasters to support recovery efforts and

ensure access to essential health services.

30
Investment in
Fintech
Partnerships:
TEC
JPMorgan Chase
actively collaborates
AND INNOVA
with fintech startups
to drive innovation in
financial services,
enhancing access
and efficiency while
empowering
underserved
communities through
advanced digital
solutions.
SOCIETAL IMPACT SUMMARY
JPMorgan Chase demonstrates a strong commitment to
societal impact through comprehensive initiatives that
enhance community development, promote financial
inclusion, and support sustainable practices. Key areas of
focus include:

•Economic Empowerment: Providing access to capital for small

businesses and affordable housing projects, fostering economic
growth in underserved communities.

•Education and Workforce Development: Offering financial

literacy programs and job training initiatives to equip individuals
with essential skills for success.

•
CASE JPMorgan Chase has

STUDY
implemented various
community development
initiatives aimed at addressing
economic disparities,
OF promoting affordable housing,
and fostering small business
growth. This case study
IMPACT examines the impact of these
efforts in a specific community
over a five-year period.

33
Community Focus:
1.Affordable Housing Development
1.Investment: $50 million allocated for the construction and
rehabilitation of 1,000 affordable housing units.
2.Impact: Increased access to safe, affordable housing for low-
income families, resulting in a 20% reduction in
homelessness in the area.

2.Small Business Support

1.Program: Launched a small business grant initiative that
provided funding and mentorship to over 300 local
entrepreneurs.
2.Impact: Created approximately 1,500 new jobs and
stimulated local economic growth by enhancing the
sustainability of small businesses.
3. Financial Literacy Education
•Program: Workshops for 2,000 community members.
•Impact: 30% increase in financial knowledge and
improved savings rates. 34
Conclusion

The initiatives undertaken by JPMorgan Chase have led

to significant positive outcomes, including improved
housing stability, economic empowerment through small
business growth, enhanced financial literacy, and
workforce development. This case study highlights the
transformative impact of targeted community
investment and the importance of collaboration with
local stakeholders in creating sustainable change.
Future Recommendations

•Continue to expand affordable housing projects to meet

growing demand.
•Strengthen partnerships with local organizations to
enhance outreach and effectiveness of programs.
•Monitor and evaluate the long-term effects of initiatives 35
Challenges

Economic Uncertainty:
CHALLENG
Fluctuating economic conditions can impact funding
availability and the overall effectiveness of community
ES
programs.

Access to Resources:
AND
FUTURE
Ensuring that underserved communities have sufficient
access to financial services and support remains a
significant challenge.

Measuring Impact:
Accurately assessing the long-term impact of community
DIRECTION
initiatives can be difficult, complicating future
investments and strategies.
S
Regulatory Environment:
Navigating changing regulations and compliance
requirements can pose challenges to program
implementation and funding .
 Future Directions
Enhanced Collaboration:
Strengthen partnerships with local organizations, governments, and other stakeholders
to amplify the impact of community initiatives.

Innovative Financing Solutions:

Develop new financial products tailored to meet the unique needs of underserved
communities, such as microloans and flexible repayment options.

Data-Driven Decision Making:

Utilize advanced data analytics to better understand community needs, measure impact,
and refine programs for greater effectiveness.

Focus on Sustainability:
Increase investment in environmentally sustainable projects that also provide social
benefits, aligning with broader climate goals.

Ongoing Education and Outreach:

Expand financial literacy and education efforts to reach more individuals, empowering
them to improve their financial health and stability.
 CONCLUSI
ON
JPMorgan Chase demonstrates a strong
commitment to community development through
initiatives focused on affordable housing, small
business support, financial literacy, and
environmental sustainability. Despite challenges
like economic uncertainty and access to resources,
the bank’s proactive strategies, including
enhanced collaboration and innovative financing,
position it for continued success. By adapting its
initiatives and emphasizing social responsibility,
JPMorgan Chase plays a crucial role in creating 38
JPMorgan Chase & Co. Annual Reports:
•Annual reports often contain detailed information about
the bank’s community initiatives, financial performance,
and strategic priorities.
•Available at: JPMorgan Chase Investor Relations

Corporate Social Responsibility (CSR) Reports:

•These reports provide insights into the bank’s CSR
activities, including community development and social
impact initiatives.
•Available at: JPMorgan Chase CSR Reports REFERENCES
JPMorgan Chase Research and Insights:
•Research papers and case studies published by the
bank or associated researchers, focusing on economic
and social trends.
•Available at: JPMorgan Chase Insights
https://www.jpmorgan.com/client-stories
https://studioscience.com/case-studies/j-p-morgan/
https://en.wikipedia.org/wiki/J.P._Morgan_%26_Co.
40