Ba4204 - Operations Management: Course Objective
Ba4204 - Operations Management: Course Objective
MANAGEMENT
COURSE OBJECTIVE:
• To provide a broad introduction to the field of operations
management and explain the Concepts, Strategies, Tools
and Techniques for managing the Transformation
Process that can lead to competitive advantage.
BA4204 - OPERATIONS
MANAGEMENT
UNIT I - Introduction to Operations
Management
• Operations Management:-
• Nature, Importance, Historical Development,
• Transformation processes,
• Differences between services and goods,
• A system perspective, Functions,
• Challenges, Current priorities, Recent trends.
• Operations Strategy:-
• Strategic fit, Framework. Productivity; World-class
manufacturing practices.
UNIT I - Introduction to Operations
Management
Retail Business perfecting your inventory
Restaurant
UNIT I - Operations Management - Introduction
Operations Management
Profit 5%
OM Cost 21%
Marketing
Cost 26%
Manufacturing
Cost 48%
17
Operations Management = OM
The management of systems or processes that create goods
and/or provide services
Organization
20
Types of Operations
Operation Examples
21
Why OM?
• Core of all business organizations
• Many areas interrelated with OM activities
• Management of operations is critical to create and maintain
competitive advantages
22
Organization of Businesses
• Three basic functions
• Operations/Production
• Goods oriented (manufacturing and assembly)
• Service oriented (health care, transportation and retailing)
• Value-added (the essence of the operations functions)
• Finance-Accounting
• Budgets (plan financial requirements)
• Economic analysis of investment proposals
• Provision of funds (the necessary funding of the operations)
23
Organization of Businesses
(Cont.)
• Marketing
• Selling
• Promoting
• Assessing customer wants and needs
• Communicating those needs to operations
• The need for working closely
Operations
Marketing Finance
24
Operations Interfaces
Industrial
Engineering Maintenance
Distribution
Operations Public Relations
Purchasing Personnel
Accounting
25
Systems (Holistic) Approach
• Emphasizes interrelations among subsystems.
• A systems approach is essential whenever something is being designed,
redesigned, implemented, or improved. It is important to take into account the
impact on all parts of the system.
26
Systems Approach
“The whole is greater than
the sum of the parts.”
Suboptimization
27
Value Added
Value added: The difference between cost of inputs and
price (??) of outputs.
28
Value-Added
Value added
Inputs
Transformation/ Outputs
Land
Conversion Goods
Labor
process Services
Capital
Feedback
Control
Feedback Feedback
29
Degree of Standardization !
• Standardized output
• Take advantage of standardized methods, less skilled workers, materials…
• Example: Iron, Wheat, most of commodities
• Customized output
• Each job is different
• Workers must be skilled
• Example: Hair cut
30
Manufacturing (=Goods) vs. Service
operations
31
Goods vs. Service Operations (Cont)
• Differences
1. Customer contact
2. Uniformity of input
3. Labor content of jobs
4. Uniformity of output
5. Measurement of productivity
6. Production and delivery
7. Quality assurance
8. Amount of inventory
32
Manufacturing vs. Service !
Characteristic Manufacturing Service
Output Tangible Intangible
Customer contact Low High
Uniformity of output High Low
Labor content Low High
Uniformity of input High Low
Measurement of Easy Difficult
productivity
Opportunity to correct Easy Difficult
quality problems
33
Goods-service Continuum
34
Manufacturing vs. Service Industries in US
Percent
75 58 42 40
80 44 46
85 43 57 20
90 35 65 0
95 32 68
45 50 55 60 65 70 75 80 85 90 95 00
00 30 70
Year
35
Responsibilities of Operations
Management
• Planning
• Capacity, utilization
• Location
• Choosing products or services
• Make or buy
• Layout
• Projects
• Scheduling
• Market share
• Plan for risk reduction, plan B?
• Forecasting
36
Operations Managers
• Controlling
• Inventory
• Quality
• Costs
• Organization
• Degree of standardization
• Subcontracting
• Process selection
• Staffing
• Hiring/lay off
• Use of overtime
• Incentive plans
• Job assignments
37
Scope of Operations Management
• Operations Management includes:
• Forecasting
• Capacity planning
• Scheduling
• Managing inventories
• Assuring quality
• Motivating employees
• Deciding where to locate facilities
• And more . . .
38
Help comes from Models
• A structure which has been built purposefully to exhibit
features and characteristics of some other object.
• For
• Improved understanding and communication
• Experimentation
• Standardization for analysis
• Abstraction vs. computability
39
Modeling !
• Use models
• Physical models (prototypes)
• Schematic models (Graphs, charts, pictures)
• Mathematical models,
• Statistical models
• Inventory models
• Linear programming
• Queuing techniques
• Project management models
40
What type of models
• Simulation models : to test a proposed idea
– Monte Carlo Simulation
• Optimization models : to create an optimal idea
– Linear programming
• Pattern recognition models : to recognize a pattern
– Statistics, Forecasting, data mining
41
Decision Making
• Models
• Quantitative approaches
• Analysis of trade-offs
• Systems approach
42
Models Are Beneficial
• Easy to use, less expensive
• Require users to organize
• Increase understanding of the problem
• Consistent tool
• Standardized format
• Specific objectives
• Systematic approach to problem solving
• Analysis of tradeoffs
• Enable “what if” questions
• Power of mathematics
43
Pareto Phenomenon
• A few factors account for a high percentage of the
occurrence of some event(s).
• 80/20 Rule - 80% of problems are caused by 20% of
the activities.
44
Historical Evolution of Operations
Management
45
Trends in Business
• Major trends
• The Internet, e-commerce, e-business
• Management technology
• Globalization
• Management of supply chains
• Agility
46
Recent Trends !
• Worker involvement
• Environmental issues, emission reductions are popular after Central European floods
• Service economy in US, foreign production
• E-business – information technology
• Supply chain management
• Total Quality Management
• Globalization, emerging markets, NAFTA
• Lean Production – see the next page
47
Production systems classified
• Craft Production : System in which highly skilled workers use simple, flexible tools
to produce small quantities of customized goods.
• Carpenter
• Lean production : System that uses minimal amounts of resources to produce a
high volume of high-quality goods with some variety.
• Dell
• Mass production: System in which lower-skilled workers use specialized
machinery to produce high volumes of standardized goods.
• Ford
48
Production systems classified
Agile=Lean manufacturing
• It provides flexibility to switch quickly and economically from one product design
to another with little disruption. This characteristic, in turn enables faster
response to changes in customer demand.
• A sophisticated computerized inventory control system allows the plant to keep
track of large number of parts.
• Keys to being an agile manufacturer are :
• Reduction in inventories,
• Reduction in turnaround times,
• Availability of automated flexible machinery,
• Rapid collection and processing of information
49
Simple Product Supply Chain
50
A Supply Chain for Bread
51
Other Important Trends
• Ethical behavior
• Operations strategy
• Working with fewer resources
• Cost control and productivity
• Quality and process improvement
• Increased regulation and product liability
• Lean production
52
Operations Management
Operations function consists of all activities directly related to
producing goods or providing services.
Organization
Production/
Finance Marketing
Operations
Business Operations
Overlap
Production/
Operations
Marketing Finance
Examples of operations:
Operations Examples
Value added
Feedback
Control
Feedback Feedback
What is Operations Management?
Defined
Operations management (OM) is defined as the
design, operation, and improvement of the
systems that create and deliver the firm’s
primary products and services
The Importance of Operations
Management
• Standardization:
• An important innovation in operations that made mass production
possible was the system of standardised and interchangeable parts
known as the ‘American system of manufacture’, which developed in
the United States and spread to the United Kingdom and other
countries.
Mass production(Innovations 2)
Scientific Management:
• A second innovation was the development by Frederick Taylor (1911)
of the system of 'scientific management’, which sought to redesign
jobs using similar principles to those used in designing machines.
Mass Production(Innovations 3)
Moving Assembly Line:
• A third innovation was the development of the moving assembly line
by Henry Ford. Instead of workers bringing all the parts and tools to a
fixed location where one car was put together at a time, the assembly
line brought the cars to the workers.
Mass Production (in nut shell)
• A system through which large volumes of
standardized products could be assembled by
unskilled workers at constantly decreasing costs .
Modern Period
• During the 1970s, markets became highly fragmented, product life
cycles reduced dramatically and consumers had far greater choice
than ever before.
• TQM
• JIT
• SCM
Modern Period(Different
Approaches)
• Flexible specialization
• Lean production
• Mass customization
• Agile manufacturing
Modern Period(in a nutshell)
MBA Institute
Refrigerator Mfc.
Transformation Process
A transformation process is defined as a user of
resources to transform inputs into some desired
outputs
Transformations
• Physical--manufacturing
• Locational--transportation
• Exchange--retailing
• Storage--warehousing
• Physiological--health care
• Informational--telecommunications
Transformation Process
One useful way of categorising different types of transformation is
into:
• manufacture
• transport
• supply
• service
Feedback
Feedback information is used to control the operations system, by
adjusting the inputs and transformation processes that are used to
achieve desired outputs.
Random Disturbances
• It is unplanned or uncontrollable environmental influences.
• It causes planned and actual output to differ.
Examples:-
Weather
Inflation
Equipment breakdown
Government controls
Activity
Organisation Inputs Outputs Random
Feedback
Disturbances
Restaurant
MBA Institute
Refrigerator Mfc.
Boundary Of Operations
• suppliers
• customers
• the environment.
Product & Services
Product
• People buy ,want satisfaction, not objects.
• Example: Consumers buy televisions because they want entertainment, not
because they want a box with a screen.
• Product Bundle of physical, service, and symbolic attributes designed to
satisfy a customer’s wants and needs
Goods & Services
• Services Intangible tasks that satisfy the needs of consumer and
business users.
• Goods Tangible products that customers can see, hear, smell, taste,
or touch.
Products & Services
• Purely Manufacturing organizations do not just sell a product but
provides services also.
• Pure service industries such as banks , hospitals , education and
consultancies also often provides a product.
Product & Services
• In manufacturing we get a tangible or identifiable product,
which is obtained as a series of transformation process.
• In service industry end product is often intangible. Here it is the
customer that has been processed.
• In services it is often the process that are bought rather than the
product.
• Some organizations may be considered as hybrid.
Example :Restaurant
Flying in an aeroplane.
Role of a operations
manager
Human resource management
The people employed by an organization either work directly to
create a good or service or provide support to those who do. People
and the way they are managed are a key resource of all
organizations.
Asset management
• An organization's buildings, facilities, equipment and stock are
directly involved in or support the operations function
Break Even Analysis
Break Even Analysis is the concept that links capacity to cost.It
explains the significance of having greater productive capacity to
lower cost and maximize profit or contribution.
Breakeven point is that at which the contribution margin is able to
cover total fixed cost.
Break Even Analysis
Let:
F-Fixed cost of production
v-variable cost of production per unit.
p-selling price of per unit of the product.
c-contribution of one unit of product towards fixed cost.
S-sales volume required to achieve break even.
Contibution margin c=p-v
BEP S=F/c
Cost management
Most of the costs of producing goods or services are directly related
to the costs of acquiring resources, transforming them or delivering
them to customers
Decision making
Decisions need to be made in:
• designing the operations system
• managing the operations system
• improving the operations system.
Decision making
The five main kinds of decision in each of these relate to:
• the processes by which goods and services are produced
• the quality of goods or services
• the quantity of goods or services (the capacity of operations)
• the stock of materials (inventory) needed to produce goods or
services
• the management of human resources.
Designing of Product & Process
PURPOSE OF DESIGN
• Creativity
• Requires creation of something that has not existed or not existed in the
proposed state.
• Complexity
• Requires decisions on many variables & parameters
• Choice
• Requires making choices between many possible solutions at all levels, from
basic concept to small details.
• Compromise
• Requires balancing multiple and sometimes conflicting requirements.
Manufacturing and Process Selection
Factors Influencing
Process Choices
Volume: Average quantity of the products produced in a
manufacturing system
– Low volume: Turnkey project management firms such as L&T and BHEL
– High volume: Consumer non-durable and FMCG sector firms,
Automobile, Chemical Processing
– Mid-volume: Consumer durables, white goods and several industrial
products
Volume Variety
Examples:
Examples:How
Howmuch
much
Decision Points change
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Examples:
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Process Analysis Terms
Utilization: Is the ratio of the time that a resource is
actually activated relative to the time that it is available for
use
Types of Processes
Single-stage Process
Stage 1
Multi-stage Process
Stage 1 Stage 2 Stage 3
• Make-to-stock
• Customer orders are served from target stocking level
Process Design Tools
© 2007 Wiley
Process Performance Metrics
• Operation time = Setup time + Run time
• Throughput rate = 1 .
Cycle time
• Productivity = Output
Input
Reduce interruptions
Process Performance Metrics