E-Commerce
Presented By:
ARUNDHATI JENA SOUMEN NAYAK
NEHA KHAN SUBHAM SAHOO
SNIGDHA PRIYADARSHANI SAHU
NIRANJAN BEHERA
RITIK DAS PRIYABRATA PATRA
PRIYANKA PRIYADARSHINI PARIDA
KAMAL KIRAN PARIDA
RINKU BISOI ARMITA BARIK
BARSA BEHERA
Mentored By: Prof. Ananya Swain
Introduction – Overview of the Sector
1 Definition 2 Scope 3 Significance
E-Commerce refers to Includes B2B, B2C, C2C, and Plays vital role in digital
buying and selling goods D2C business models across economy, expanding
through electronic digital markets. consumer access and
platforms. market reach.
Evolution of E-Commerce in India
1 1999
Rediff.com launches India's first online marketplace.
2 2007
Flipkart starts operations, pioneering e-commerce growth.
3 2014
Entry of Amazon India intensifies market competition.
4 2020-2023
Surge in digital adoption post-COVID, UPI growth, and
government initiatives.
E-Commerce Products/
Services and Segmentation
Retail Grocery & Food
Specialized Business Mode
Amazon, BigBasket, Edtech Marketplac
Flipkart, Zepto, (Byju's), es vs.
and Myntra Zomato, Travel Inventory-
dominate and Swiggy (MakeMyTri led models
the retail e- lead quick p), and across B2B,
commerce commerce Financial B2C, C2C,
space. and food Services and D2C
delivery. (Paytm). segments.
Overall Sector Statistics (Latest Data)
₹8.5L Cr
Market Cap (2024)
Equivalent to $103 billion
₹6.5L Cr
Total Revenue
2023-24 financial year
22%
Growth Rate
CAGR 2020-2024
₹24L Cr
2030 Projection
$300 billion market size
Contribution to the Indian Economy
GDP Contribution MSMEs Online FDI ($ Billions) Tax Revenue
E-commerce contributes 4-5% to India's GDP. About 40% of MSMEs have shifted online. The sector attracted $20+ billion in FDI between 2018-2023
from major global players.
Employment Generation & MBA
Job Opportunities
Direct Employment Indirect Employment MBA Opportunities
~1.5 million jobs 8+ million jobs in HR, Marketing,
created in 2023. logistics, IT, Finance, IT, and
warehousing, and Operations roles.
fintech.
Entry-Level Positions
Business Analyst,
Category Manager,
Digital Marketing
Executive, Product
Manager.
Factors Contributing to Growth
Technological Advancements
AI, ML, and Cloud Computing drive innovation and efficiency.
Consumer Behavior
Increased digital literacy and rising disposable income boost adoption.
Government Policies
ONDC, Start-up India, and Digital India initiatives support growth.
Infrastructure
UPI, BNPL, QR payments, and improved logistics enable smoother commerce.
Rural Penetration
Increased internet access in Tier 2 & 3 cities expands the market.
Growth Trend & Percentage (Last 2-3 Years)
Year Market Size (₹ Lakh Crore) Growth Rate (%)
2021 4.8 22%
2022 5.9 23%
2023 7.2 21%
2024 (Projected) 8.5 19%
E-commerce in India has maintained consistent double-digit growth. D2C brands and hyperlocal services have expanded significantly.
Major Players in the Sector
Amazon India (30%) and Flipkart (28%) lead the market. Other key players include JioMart (15%), Meesho
(10%), Nykaa (5%), and food delivery platforms (7%).
Challenges & Future Outlook
Regulatory Uncertainty Competitive Pressure
Data protection concerns and FDI restrictions create Intense competition squeezes profit margins across all segments.
compliance challenges.
Supply Chain Issues Future Opportunities
Logistics bottlenecks affect last-mile delivery and AI personalization, ONDC expansion, and rural market
customer experience. penetration offer growth paths.
Conclusion & Key Takeaways
Economic Driver Growth Potential
E-commerce powers India's 1 Rising internet penetration fuels
digital economy. 2 market expansion.
Future Transformation Career Opportunities
4
Innovation and policy reforms 3 Employment and investment
will reshape the sector. prospects for MBA graduates.
References & Data Sources
IBEF Reports Market Analysis Industry Studies
Industry benchmarks and Statista & RedSeer provide NASSCOM Reports and Bain & Co.
economic forecasts (2023-24). detailed sector insights. E-Commerce Market Studies offer
trends.
