September 28, 2021

MEDIA DECK

Benchmarking Research &

Analysis: Wave 3
Tracking Perceptions of COVID-19 Vaccine
Risks and Rewards and Adoption in North
Carolina
 Methodology

Interviews conducted from August 31 to September

10,• 2021
Online survey of 1,522 North Carolina residents: 1248 in the primary sample and an
additional 274 in an oversample of unvaccinated residents.
• Median survey length: 14 minutes

North Carolina Sub-Population Completed Surveys

(Unweighted)
Unvaccinated n=631
Rural County Residents n=645
Suburban/Regional City County Residents n=370
Urban County Residents n=489
Blacks/African Americans n=428
Hispanics/LatinX n=164
American Indians n=55
White Non-LatinX Rural n=399
Households with 12-15-year-old children n=179

• Total results are reported based on the primary sample. Results are weighted by gender and
2 2 age within race to reflect actual population distributions and align with prior survey . A complete
2
demographic profile is provided in the appendix of this report.
COVID-19 Vaccination
Status and Intent

3 3
3
 Summary Findings
1. Those reporting having gotten at least one dose of the COVID-19 vaccine has jumped
16 percentage points since the last wave.
2. Those saying they will probably not/never get the vaccine has dropped 6 percentage
points to 15 percent.
3. Those saying they would advise others to get the vaccine right away has increased
by 10 percentage points.
4. Most unvaccinated say FDA full approval of Pfizer vaccine has no impact on their
interest in getting the vaccine, and none of the specific positive messages around
FDA approval resonate strongly with the unvaccinated.
5. Prevention of serious health problems, protection while spending time with
family/friends and getting things back to normal remain the most compelling
arguments to get the vaccine among unvaccinated, but solid majorities still see a
larger range of risks associated with the vaccine.

4 4
4
 Summary Findings
6. Half of the vaccinated (who currently are employed) say their employer requires
COVID-19 vaccination or weekly testing/masking, more than twice the number of
unvaccinated working North Carolinians.
7. Among the working unvaccinated who don’t currently have such a requirement:
• 17% say they would get vaccinated if their employer required vaccination/testing.
• 42% would submit to the weekly testing.
• 40% say they would seek a new job.
8. One in five unvaccinated North Carolinians reports having had some pressure from
family and friends not to get vaccinated.
9. Twice as many of the unvaccinated (73%) say needing a booster makes them worry
that the vaccine is less effective than do the vaccinated (37%).
10. Six in ten vaccinated North Carolinians say they are likely to get a booster when it is
available to them, the number is much higher among those vaccinated earliest.

5 5
5
 Summary Findings
11. North Carolina parents worry about their children getting COVID and about the health
effects of having COVID at even higher rates than in the last wave
12. While more parents than in the last wave intend to vaccinate their 12 to 15 year old
children, slightly fewer intend to vaccinate their 16 to 17 year old children, but that is
due to the high number of 16 to 17 year olds already vaccinated
13. There has been a solid increase in parent intentions to vaccinate their 2 to 11 year
old children when that becomes possible
14. While North Carolinians still “mostly” continue to wear masks and social distance,
intensity around these behaviors have slipped since the last wave

6 6
6
 There has been a sizeable shift in vaccination status and intent since May: the number of
adult North Carolinians saying they have been vaccinated/have an appointment has risen to
over seven in 10, and the combined number who either have or intend to get the vaccine is
now nearly eight in 10. The number who do not expect to get vaccinated has dropped to
15%.
Benchmark Wave Combined Vaccination/
Intent to Vaccinate Intent to Vaccinate
Total Total Total
25%
Total March 2021 May 2021 Sept. 2021
November
13% (n=1290) (n=2570) (n=1248)
2020
69% 70%
12%
(n=1922)
79%
16%
21% 21% 15%
% Already Have or
Prob/Definitely Will 13% 13% 10%
% Probably/Definitely (NET)
8% 7% 5%
Get (NET)  Vaccinated or
 Definitely get it Appointment

 Probably get it  Definitely will 31%

 Don’t know 60%  Probably will 57% 73%
 Probably not get it  Don’t know/Prefer not
to Say (NET) 22%
 Definitely not get it 33%
 Probably not
% Probably/Definitely 16% 5%
Not (NET)  Definitely not 8% 2%
4%
27% % Probably/Definitely Not 10% 9% 6%
(NET)
Arrows indicate a significant difference ( increase; decrease) versus prior wave results

May/Sept: NEW1Q10: Which of the following best describes your decision whether to get a COVID-19 vaccine?
Mar. ‘21: Base: Eligible but Unvaccinated/No Appointment (March n=268) Mar. ‘21: Base: Not Eligible or don’t Know (N=627) NEW1Q11: When you are eligible to get the COVID-19 vaccine, would you…

7 7 Nov. ‘20: Q11: If a COVID-19 vaccine was approved by the Food and Drug Administration and was available for free to everyone who wanted it, would you….?
(May n=1102) (n=1,248)
7
 Seven in ten say they would advise their friends to get their COVID-19 vaccine
as soon as they can, a significant increase since May 2021. The number
saying “wait and see” has dropped to two in ten.

Advice to September 2021 May 2021 March 2021 November 2020

Friend on
70%
Whether to Get 60%
59% 59%
First Available
COVID-19
Vaccine 30% 28% 30%

18%
12% 13% 11% 10%

* Note: Response wording changed from

“Yes, take it as soon as it is your turn” in May
2021

Arrows indicate a significant difference ( increase; decrease) versus prior wave results
Base: Total Respondents November 2020: n=1922; March 2021: n=1290; May 2021: n=2570; September 2021: n=1,248
Nov. ‘20: Q15: If your best friend asked you whether he/she should get a COVID-19 vaccine when it first becomes available, which of the following best describes what you might tell them?
Mar & May ‘21: Q15: If your best friend asks you whether he/she should get the COVID-19 vaccine when it first becomes available to them, which of the following best describes what you would
say?
8 8
Sept ’21: Q15: If your best friend asks you whether he/she should get the COVID-19 vaccine, which of the following best describes what you would say?
8
The Unvaccinated

9 9
9
 Two-thirds of the unvaccinated adults say the FDA approval of Pfizer has
little impact on their interest in getting vaccinated; two in ten say it
dampens interest and one in seven say it increases their interest.

Pfizer FDA Approval Impact on

Getting Vaccinated
Among the Unvaccinated/No Appointment

Less in-
terested
18%

No more or
More in- less inter-
terested ested
15% 66%

BASE: Unvaccinated/No appointment: September 2021: n=631

10 10 NEW3Q7: Does what you’ve heard about the Pfizer vaccine now having FDA approval make you more or less interested in getting vaccinated?
10
 Reasons for increased interest in getting vaccinated based on the Pfizer approval is
the FDA backing, feelings of safety and reassurance that enough testing has been
done. Among those with decreased interest is lack of trust in the government
and/or vaccine manufacturers, still not enough research and the belief that the
vaccine is not effective.
Reason for Increased Interest in Getting Reason for Decreased Interest in Getting
Vaccinated Vaccinated
Among Unvaccinated who say Pfizer Approval Increases Among Unvaccinated who say Pfizer Approval Decreases Interest
Interest in Vaccination in Vaccination
FDA approval 37% Just not going to get it 23%
Feels safe now 26% Don't trust government/big pharma 20%
Vaccine has been tested enough 17% Not enough research, rushed 11%
More confident in efficacy of vaccine 7% Vaccine is ineffective 11%
Still worried 6% Don't trust COVID vaccine 9%
Manufacturer is reliable 6% Unsafe 7%
Increased trust 5% Bad/Unknown side effects 9%
Realized/Increased COVID risk 3% Health risk 5%
Want to protect self and/or others 3% Against all vaccines for moral reasons 4%
The COVID vaccine is not necessary 3%
Know more people who have gotten it 3%
Personal choice/freedom 2%
More accountability by manufacturer 1%
Religious reasons <1
Good reviews/publicity <1
All vaccines are ineffective/unnecessary 1%
Don't know/None 7%
Dislike/discomfort with shots 1%
Due to underlying condition 1%
Vaccine won't protect against variants 1%
Don't know/None 11%

Base: September 2021Unvaccinated/no appointment, FDA Approval Increases Interest (N=91)

NEW3Q8 Why does this make you more interested in getting vaccinated?
11 11 Base: September 2021Unvaccinated/no appointment, FDA Approval Decreases Interest (N=122)
11 NEW3Q9 Why does this make you less interested in getting vaccinated?
 Few vaccine benefits resonate with the remaining unvaccinated: prevention of serious health problems
and hospitalization, protection while spending time with family and friends, and getting things back to
normal are most compelling. Very few identify with the notion of having a responsibility to get vaccinated.
Agree
COVID-19 Vaccination Reward Perceptions strongly Total
Among the Unvaccinated/No Appointment Agree somewhat + Agree strongly Agre
I want to prevent the serious health problems and hospitalization that could come from e
36% 23% 60%
being infected with COVID-19.
I want to be able to spend time with my family and friends and feel protected from
29% 28% 58%
COVID-19.
I want things to get back to normal, so I want to do my part to get the pandemic under
34% 24% 57%
control.
The health risks from getting COVID-19 are far greater than the health risks from any
23% 16% 39%
side effects from the vaccines.
If everyone in our community gets the COVID-19 vaccine, we will be protecting each
26% 12% 39%
other.
Getting more people vaccinated will protect our children and keep them in the
26% 12% 38%
classroom.
If I’m protected with a COVID-19 vaccine I can continue to work and provide for my
23% 15% 38%
family.
Getting vaccinated will help stop spread of contagious variants, protect me and others,
22% 12% 34%
help get the pandemic under control.
Kids get various vaccines before going to school to be protected. I'm getting COVID-19
23% 11% 34%
vaccine to protect kids, entire community.
I will get vaccinated because I belong to a community that deserves to be protected,
20% 13% 33%
healthy, and safe.
By getting the COVID-19 vaccine, I can be an example for my family, friends, and
20% 12% 32%
coworkers.
I am confident that the COVID-19 vaccine will work. Millions of people have taken it, and
22% 10% 31%
the majority of people getting really sick, being hospitalized and dying are not
vaccinated.
19% 12% 31%
It's my responsibility to get vaccinated against COVID-19 to take care of my whole
12 12 community.
BASE: Unvaccinated/No appointment: September 2021: n=631
12 Q17. Please indicate the extent to which you agree or disagree with each of the following statements using the scale shown.
 The unvaccinated continue to feel vaccination carries a range of risks. Side
effects and safety concerns top the list. The intensity of agreement with risk
statements is much stronger than the reward statements.
Vaccine Risk Perceptions Total
Among the Unvaccinated/No Appointment Agree

I worry about potentially harmful side effects of a COVID-19 vaccine. 28% 46% 74%

I don’t trust the government to ensure that a COVID-19 vaccine would

31% 42% 72%
be safe enough.
I don’t want to be the test case to find out whether the COVID-19
26% 45% 71%
vaccine is okay for others.
COVID-19 vaccines aren’t safe because they have been rushed through
32% 38% 70%
the testing and approval process.
There are too many variations of COVID just like the flu. There’s no
sense getting a vaccine if it may not work against all the types of 34% 34% 68%
COVID.
People who have gotten vaccinated are getting sick, so there is no 36% 31% 67%
sense in getting it.
No matter how rare they are, any new risks they find with certain 37% 29% 66%
vaccines will make me hold off on getting any of the COVID-19
vaccines.
26% 31% 57%
I don’t trust the government knowing all of the personal information I
would have to give them in order to get a vaccine.
29% 23% 52%
Flu vaccines are one thing but it’s another thing with COVID-19 – the
chance of catching the virus from a COVID-19 vaccine is too risky.
24% 25% 49%
I don’t think vaccines are safe in general and COVID-19 is no exception.

13 BASE: Unvaccinated/No appointment: September 2021: n=631

13
Q17. Please indicate the extent to which you agree or disagree with each of the following statements using the scale shown.
13
 Some of the unvaccinated do not see strong reasons to get the vaccine: a
majority say if they still have to wear a mask and social distance it is not worth
getting vaccinated, nearly half think the chance of getting COVID-19 is getting
lower because others are vaccinating and a similar number say they don’t get
sick often so they think they won’t get COVID-19.
Total
Vaccine Risk Perceptions Agree
Among the Unvaccinated/No Appointment
It’s not worth getting vaccinated if it doesn’t change the fact that I’ll still have 27% 32% 59%
to wear a mask and keep social distancing.

The chances of me getting COVID-19 are really low, and if everyone is running
out to get a COVID-19 vaccine, it becomes even lower. I just don’t think it is 30% 19% 49%
necessary.

I am lucky that I don’t get sick very often so I don’t think I need a COVID-19
29% 20% 49%
vaccination to avoid getting it.

I don’t see the point of getting a COVID-19 vaccine unless everyone else gets
19% 11% 30%
one.

I feel pressure from family and/or friends to not get the vaccine. 13% 12% 25%

14 BASE: Unvaccinated/No appointment: September 2021: n=631

14
Q17. Please indicate the extent to which you agree or disagree with each of the following statements using the scale shown.
14
 Concerns about the FDA approval far outweigh benefits among the unvaccinated and new variants
appear to reinforce misconceptions about vaccine effectiveness among the remaining unvaccinated.
Eight in ten unvaccinated women feel there hasn’t been enough research on the impact of vaccines on
fertility and pregnancy yet. Few are convinced by positive messages about vaccination safety for
pregnant women and (among men) warding off potential erectile dysfunction from contracting COVID-19.
Total
Vaccine Perceptions of Topical Issues Agree
Among the Unvaccinated/No Appointment
There hasn’t been enough research yet about the impact of the vaccines on fertility and pregnancy
for me to be comfortable getting vaccinated. (Unvaccinated Women & FTM Transgender; n=405) 29% 50% 79%
I wonder if the government is hiding something because the FDA is not giving full approval to the
31% 37% 68%
Moderna and Johnson & Johnson vaccines at the same time as the Pfizer vaccine.
I think the existence of variants proves the COVID-19 vaccine isn’t very effective. 32% 34% 66%
Getting sick with COVID-19 can cost a lot of money, especially if you land in the hospital, because
most insurance companies are not covering the entire cost of treatment anymore.
35% 29% 64%
Now that FDA approval of the COVID-19 vaccine is here, I will only get a vaccine that is fully
approved. 25% 20% 45%
New variants of COVID-19 such as Delta are especially dangerous and fast spreading which makes it
more important for people to get vaccinated. 26% 16% 42%
Formal FDA approval of the Pfizer vaccine makes me much more comfortable that COVID-19 vaccines
are safe and effective. 24% 14% 38%
We need more people to get vaccinated to slow COVID-19 from spreading; the more it spreads, the
more likely the chance it will mutate and possibly develop into a more contagious and dangerous 24% 13% 37%
strain.
The Delta variant has shown us that everyone needs to get vaccinated or we’ll continue to see 22% 13% 34%
increasing hospitalizations and deaths.
I want to get vaccinated to avoid possible erectile dysfunction and/or infertility caused by COVID-19. 22% 10%32%
(Unvaccinated Men & MTF Transgender; n=226)
21% 11% 32%
CDC recommendations that pregnant people should get COVID-19 vaccination makes me more
comfortable that the vaccine is safe.

15 BASE: Unvaccinated/No appointment: September 2021: n=631, or as indicated above

15
NEW3Q6. Below is another series of statements about COVID-19 based on recent news or events. Please indicate the extent to which you agree or disagree with each using the scale shown.
15
 No single new message stands out with a large group of the unvaccinated; few of the
remaining unvaccinated identify a statement makes them much more likely to get
vaccinated; Pfizer’s FDA approval and the comparative risk of getting stuck with large
hospital bills from COVID-19 top the list.
A little Much More
% Statement Makes More Likely to Consider Getting more likely more likely likely
Among the Unvaccinated/No Appointment
Vaccinated
Pfizer is the first to submit all of the required data for full FDA approval and has now been approved. 15% 14% 29%

People who get really sick with COVID-19 can get stuck with big bills for it because most private
15% 13% 29%
insurance companies are not covering the entire cost of COVID-19 care anymore.
Research on effectiveness and testing for safety is done before Emergency Use Authorization, so FDA
16% 11% 28%
approval really shows that the vaccines have been safe during months of use.
FDA approval makes me feel better that the vaccine is just like any other drug we take over the
15% 12% 27%
counter or is prescribed by a doctor.
A lot of unvaccinated people are getting really sick from COVID-19 and they are telling other people to
14% 12% 27%
get vaccinated before it’s too late.
Getting a vaccine to prevent serious illness from COVID-19 is free but medical care for people who get
15% 12% 27%
sick with COVID-19 can be very expensive because it is not fully covered by most private insurance
anymore.
Knowing that FDA approval comes after vaccines have been distributed, safety tracked, and all the 15% 11% 27%
data analyzed makes me feel better about getting a COVID-19 vaccine.
We can help the nurses and doctors who are struggling to treat the unvaccinated COVID-19 patients 15% 10% 25%
filling the ER by getting ourselves vaccinated.
If you belong to a community that really matters to you, the best way to keep it safe is to do your part 14% 10% 24%
and get vaccinated.

BASE: Unvaccinated/No appointment: September 2021: n=631

16 NEW3Q11. Now please consider, the degree to which each statement below makes you more or less likely to consider getting a COVID-19 vaccine. Would it have no effect, make you a little more likely, or make you much more likely to
16
consider getting a COVID-19 vaccine?
16
 As vaccination rates have risen, the number of remaining unvaccinated who are
open to getting any of the vaccines has dropped while the portion of the
remaining unvaccinated who simply won’t take any vaccine has risen. The
proportion of unvaccinated wanting only to take certain brands of vaccines
remains at two in ten and preference for Pfizer remains strongest.
Statement that best describes Vaccine Preference
Among the Unvaccinated/No Appointment
perspective Among those who will only take certain vaccines
39% Sept
As long as the vaccine is safe and will prevent me from getting seriously ill or dying from COVID-19, I don’t care which vaccine I get 25%
May
20% 56%
March Johnson & Johnson 16%
15%
20%
think some vaccines are better than others but I know that it’s important to get vaccinated as soon as possible so I will take the first vaccine available to me even if it’s not my top choice 12%
38%
8% Pfizer 63%
62%
17%
I will only take certain COVID-19 vaccines because they aren’t all the same 19% 19%
19% Moderna 44%
38%

24% 8%
I would not take any of the COVID-19 vaccines under any circumstances 44% Astra Zeneca 16%
53% 9%

Base: Unvaccinated respondents who “will only take certain COVID-19

vaccines” in QNEW1Q15 (March: n=156; May: n=228; September:
n=121)
Base: Unvaccinated Respondents (March: n=937; May: n=1159; September n=631)
NEW1Q17. You indicated that you would only take certain vaccines,
NEW1Q15: The FDA has approved multiple COVID-19 vaccines they have found to be safe
which ones would you take? Select all that apply.
and effective against serious illness and death from COVID-19. Below are four different
perspectives. Please select the ONE statement that best describes your perspective
17 17
17
 The top reason for wanting to take a certain vaccine is FDA approval, particularly
among those who say they would take the Pfizer vaccine. Those who say they would
take Moderna are more likely to say the reason is the reliability of the
manufacturer, compared to those who would take the Pfizer vaccine.

Reasons for only wanting to take certain vaccines

Among unvaccinated who say they will only take certain vaccines

“Because I heard Pfizer (N=75) Moderna (N=48) “Safest and

it’s (Pfizer) more without
safe and carefully FDA approval 31% 10% controversy.
made.” (Pfizer and
Good reviews/publicity 15% 9% Moderna) I will
never take the
“The FDA have Less side effects 14% 14%
Astra Zeneca or
approved this Johnson & Johnson
vaccine (Pfizer) Reliability of manufacturer 7% 15%
vaccines. Neither
and those is the Knew someone who had a good company has
11% 15%
one my family has experience with this vaccine safely produced
also got and had their vaccines.”
Safety 12% 14%
no complications
from. My family 12%
Bad or unknown side effects 4% “They (Moderna)
that has gotten
the virus showed seem to be the
no symptoms most reliable.”
after the vaccine.”

Base: September 2021 Reason for only wanting to take certain vaccines (N=121; Sub-bases vary and are noted above, respondents may select multiple vaccines – showing responses with bases large
18 18 enough for analysis)
18 NEW1Q18. Why would you only want to take that/those vaccines?
 Top reasons the unvaccinated say some vaccines are better than other include the
effectiveness, side effects, research and testing, length of time in development, FDA
approval and safety.
Why Some Vaccines are Better Than Others
Among the Unvaccinated Who Say Some Vaccines are Better Than Others
Efficacy/Effectiveness 24%
Bad or unknown side effects 23%
“Because they are all different and they have very serious Research/testing 13%
side effects on it.” Length of time in development 9%
FDA approval 6%
“The Johnson and Johnson vaccine had several issues at
rollout, and the Moderna vaccine was just recalled because Safety 6%
it contained metal shavings. Also, clinical trials show that Heard on the news 4%
certain vaccines are more useful against not just the
original strain of the virus but the variants as well.” Fewer side effects 4%
Reliability of manufacturer 3%
“Johnson & Johnson vaccine causes blood clots. Pfizer is the Underlying conditions or age 2%
one that is FDA approved.”
Effects people differently 2%
Save lives/End the pandemic 2%
“Cause of what is in the media “Some seem a
about either persons getting the little stable that Vaccine ingredients 2%
virus after being vaccinated and aren’t asking Protects better against variant 2%
articles explaining that some of the people to take
Technology of how the vaccine works 0%
vaccines are more efficacy is higher boosters now
/ lower when compared.” those ones.” Don't know 17%

BASE: Vaccinated or have appointment: September 2021: 58

19 19 NEW1Q16: Please explain why you think some vaccines are better than others?

19
 Biggest concerns among the remaining unvaccinated who have lower intent to get
a COVID-19 vaccine are lack of sufficient testing, potential side effects and lack of
trust of the FDA or other Federal agencies. Side effects and FDA trust concerns
have risen among this group since May.
Top Reasons (Major) For Not Getting COVID-19 Vaccine
Among Those Not Certain or Not Likely to get a COVID-19 vaccine
March 2021 May 2021 September 2021
Unvaccinated Unvaccinated Unvaccinated
#1 Vaccine is too new and hasn’t yet been tested enough 71% 66% 67%

#2 Concerned about potential side effects 73% 47% 61%

#3 Don’t trust the FDA or other Federal government agencies responsible

39% 37% 50%
for approving the vaccine
#4 Not sure it will work/be effective 46% 42% 49%

#5 Want to know more about how well it works first 58% 50% 49%

#6 Don’t want to be the first to try out a new vaccine 39% 35% 32%

#7 Afraid of getting COVID-19 from the vaccine 28% 22% 29%

#8 Not worried about getting the illness, the risk is low 17% 26% 21%

#9 Have already had COVID-19 so I don’t think I need a vaccine* 6% 10% 15%

#10 Don’t like needles/getting shots 24% 12% 13%

#11 Family or friends urged me not to get the vaccine NA 8% 9%

Arrows indicate a significant difference ( increase; decrease) versus prior wave results
*Changed Sept. 2021 from: Have already had COVID-19 so don’t need a vaccine
20 20 Base: Those who would definitely not, probably not, or don’t know whether would get the COVID-19 vaccine or not
20 Q12. How much of a reason, if any, is each of the following for why you [IF Q11=3, would probably NOT/IF Q11=4, would definitely NOT/ IF Q11=5, don’t know whether you would] get a vaccine to prevent COVID-19?
 Employer Mandates

21 21
21
 Half of vaccinated working North Carolinians say their employer requires COVID-19
vaccination or weekly testing/masking, more than twice the number of unvaccinated working
North Carolinians. Among the unvaccinated who don’t currently have such a requirement,
17% say they would get vaccinated if their employer required vaccination/testing and four in
ten would submit to the weekly testing; an equal number say they would seek a new job.

Employer currently requires employees to Choice if employer requires either

either get a COVID-19 vaccine, or get weekly the COVID-19 vaccine or get weekly
testing and wear a mask to work testing and wear a mask to work
Unvaccinated and no appt. (Among the Unvaccinated)
Vaccinated or have appt.

52% Get weekly testing and wear a mask

42%
Yes 24%
to work

43%
No Get the COVID-19 vaccine 17%
69%

6% Look for another job where I don’t

Don't know 7%
40%
need to do either of these things

BASE: Unvaccinated/No Appointment and Employed, Sept. 2021: n=333; Vaccinated/Appointment and Employed, Sept. 2021: n=462
NEW3Q12: Does your employer currently require employees where you work to either get a COVID-19 vaccine, or get weekly testing and wear a mask to work?
BASE: Unvaccinated and No employer mandate or don’t know: September 2021: n=246
22 22 NEW3Q13: If your employer requires you either get the COVID-19 vaccine or get weekly testing and wear a mask to work, which would you choose?
22
 Influence of Family and Friends

23 23
23
 Two-thirds of unvaccinated have talked with family and friends about whether to get
vaccinated. A third have heard positive persuasion only while two in ten have heard only
negative; 15% have gotten a mix. Nearly half of vaccinated North Carolinians have either
tried to convince others to get vaccinated or would be willing to do so. An equal number
say their friends and family don’t need convincing.
Conversations with Family and Friends about Vaccination

Among the Among the Vaccinated

Unvaccinated
I have not talked with family and friends about whether to get vaccinated 32% Most of my friends and family are already vaccinated so I don’t need to try and convince them 45%

I don’t want to try and convince unvaccinated family or friends to get vaccinated 10%
Some of my family or friends have told me not to get vaccinated 20%

I would be willing to ask unvaccinated family or friends to get vaccinated but have not yet done so 9%
Have been told both - to get vaccinated by some and not by others 14%
I have tried to convince some of my family or friends to get vaccinated, but it hasn’t worked 16%

Some of my family or friends have told me to get vaccinated 34% I have convinced some of my family or friends to get vaccinated 20%
BASE: Unvaccinated/No appointment: September 2021: 631
BASE: Vaccinated/Appointment: September 2021: 891
NEW3Q4: Which of the following best describes your experience with talking with family or friends about the COVID-19 vaccine?
NEW3Q3: Which of the following best describes your experience with talking with family or friends about the COVID-19 vaccine?

24 24
24
 Among the two in ten who say family or friends told them not to get vaccinated, a
majority say the reason is side effects or health risks of the vaccine; nearly a quarter say
there has not been enough research on the vaccine and a similar portion don’t trust the
government, the CDC, pharmaceutical manufacturers or the vaccine/ingredients.

Conversations with Family and Friends about Family or Friend Reasons not to Vaccinate
Vaccination Among the Unvaccinated Who Say Family or Friends Told Them Not To Vaccinate
Among the Unvaccinated
Side effects, long-term risks,
54%
I have not talked with family and friends safety, allergic reactions
about whether to get vaccinated 32% Not enough research done on the
vaccine, too quick 23%
Lack of trust in government, CDC,
Big Pharma, vaccine/ingredients 23%
Some of my family or friends have told me
not to get vaccinated 20% Ineffective/Does not work 13%

Desire for personal freedom/choice 5%

Have been told both - to get vaccinated by Unnecessary, not at risk, and/or
some and not by others 14% already had COVID
3%

Causes COVID 2%

Some of my family or friends have told me Anti-vaccination in general 2%

to get vaccinated 34%
Not FDA approved 2%

Religious reasons 1%

Other 7%

BASE: Unvaccinated/No appointment: September 2021: 631 BASE: Unvaccinated/No appointment who say friends and family said not to vaccinate: September 2021 n=281
25 NEW3Q4: Which of the following best describes your experience with talking with family or friends about the COVID-19 vaccine? NEW3Q5: Please describe the reasons your family or friends gave you for not getting vaccinated?
25
25
 When asked who motivated them to vaccinate, the top response among the vaccinated is
self-motivation, followed by spouse/partner, parents and other relatives.

People That Motivated Vaccination

Among Those Vaccinated or Who Have an Appointment

Self 30% “Getting the virus myself “Didn’t need “I did it for myself. I want
made me get the vaccine.” motivation.” to see my family.”
Spouse/Partner 19%

Parent(s) 13% “My girlfriend and family pushed me to get the vaccine so I could
be a bit safer if I do interact with anyone that has the virus.”
Other relative 10%

Child(ren) 10% “My children and older family members I don’t want
“I had 2 friends die
to be the reason someone is sick, and I can’t help
from COVID-19.”
Doctor/Medical professional 9% them.”

Close friend 6% “My doctor explained how all of the people at the clinic got the vaccine, and the
reactions were just like when they all had the flu shot each year. That is when I
Sibling(s) 4% decided to go get vaccinated.”

Employer, boss or co-worker 3%

“Employer made it “One of my coworkers had it and they almost passed so
A person who died/severely ill from COVID 3% mandatory.” I took it because I don’t want that to happen to me.”

BASE: Vaccinated or have appointment: September 2021: 891

26 26 NEW3Q14: Who in your life, if anyone, motivated you to get the COVID-19 vaccine? We are not looking for names, just a brief description of their relationship to you such as “spouse, best friend, neighbor, boss, minister, or doctor”.

26
 The top response to the question of who could motivate them to vaccinate, among
unvaccinated North Carolinians, is “nobody,” followed by spouse/partner, children,
parents and medical professionals.

People That Could Motivate Vaccination

Among the Unvaccinated

Nobody 42%
“Nobody. Years of data are required, “Nobody. I am “Nobody could
Spouse/Partner 16% and, sadly, the medical community and my own person motivate me to
government have been dishonest about to make my get the
Child(ren) 9% the virus and vaccine.” decision.” vaccine.”

Parent(s) 8% “My kids and my husband there the only “Friends from school can impact
reasons I would even get the vaccine.” me to get a vaccine.”
Doctor/Medical professional 6%

Friend 6% “Honestly, I'm not sure I have anyone in my life that “My nurses at the
could motivate me to get the vaccine but if I had to health department I
Other relative 11% choose someone it would be my children.” usually go to.”

God 2% “My whole entire

“Only the good “Most of my
family and “My doctor
Self 2% Lord above family are not
church tries to.”
could tell me.” getting the shot.”
members.”
Religious leader/community 1%

BASE: Vaccinated or have appointment: September 2021: 631

NEW3Q15 Please think about who in your life, if anyone, could motivate you to get the COVID-19 vaccine? We are not looking for names, just a brief description of their relationship to you such as “spouse, best friend, neighbor, boss,
27 27 minister, or doctor”.

27
 A majority of vaccinated adults say the FDA approval of Pfizer would lead
them to more likely recommend vaccination to family and friends.

Less likely to
Pfizer FDA Approval Impact recommend they
on Recommending get vaccinated
Vaccination to Friends or 2%
Family
Among the vaccinated and those No more or
with appointments less likely to
recommend
they get
vaccinated
39% More likely
to recom-
mend they
get vacci-
nated
59%

BASE: Vaccinated or have appointment: September 2021: n=891

28 28 NEW3Q10: Does what you’ve heard about the Pfizer vaccine now having FDA approval make you more or less likely to recommend that friends or family members get vaccinated?
28
 Protecting unvaccinated family members, job/school requirements, everyone they
know getting the COVID-19 vaccination and incentives are more likely to be reasons
for vaccination among those more recently vaccinated.
Important reasons to get vaccinated  Vaccinated July to September 2021
Among those fully or partially vaccinated by recency of vaccination  Vaccinated May or June 2021
NOTE: Bolded percentages are significantly higher than those not bolded  Vaccinated April 2021 or before
70%
Protect myself from serious illness/complications from getting COVID-19 82%
87%
69%
Protect family members, not vaccinated, from getting COVID-19 74%
59%
67%
Protect community from further COVID-19 spread 74%
75%
54%
Get back to my normal daily activities, i.e., gym, movies 63%
64%
43%
Saw friend, family member, colleague became very sick/die from COVID-19 41%
37%
42%
Stop wearing masks 48%
46%
47%
See family and friends again without masks 59%
57%
45%
Travel and take vacations 51%
46%
34%
Job or school required it 33%
17%
Base: September 2021 Vaccinated (partially or fully)
(N=866) 31%
Everyone I knew was getting it 31%
NEW2Q18. There are many different reasons people 22%
choose to get vaccinated. Select the reasons that were
29 29 most important to you. Select the reasons that were
31%
Qualify for incentive, i.e., $25/$100 cash card 26%
29 important to you and the one most important reason. 14%
Boosters

30 30
30
 The suggestion of boosters raises further suspicion of effectiveness in the unvaccinated
while the vaccinated view them as yet another way to fight the pandemic.
Total
Agree

Vaccine Perceptions of Boosters Among the Among the

Unvaccinated/No Vaccinated/Appt.
Appt.
I worry that the COVID-19 vaccine isn’t that effective because the CDC is
33% 40% 73% 26% 11%37%
now telling people they need booster shots.

COVID-19 boosters are another effective way to fight this pandemic and
28% 10%38% 33% 58% 91%
prevent severe illness, hospitalization and death.

COVID-19 boosters can help us win the fight against the pandemic by 32% 57% 89%
25% 11% 36%
extending the vaccine’s effectiveness.

I want to get a COVID-19 booster shot to make sure I am protected 25% 62% 87%
against getting really sick, hospitalization and death.

31 BASE: Unvaccinated/No appointment: September 2021: n=631; BASE: Vaccinated/Appointment: September 2021: 891
31
NEW3Q6. Below is another series of statements about COVID-19 based on recent news or events. Please indicate the extent to which you agree or disagree with each using the scale shown.
31
 9% 8% 9% 10%
4% 4% 3%
Six in ten vaccinated North
5% Carolinians
5% say they are7%likely to get a4%
6%
booster
9%
when it is available to12%
them, the number is much higher
9% among those
vaccinated earliest. 23%

Booster Intent by Total Vaccinated Vaccinated Vaccinated

Recency of (September 2021) April or before May or June July to September
N=867 N=527 N=195 N=139
Vaccination

Bolded percentages are

statistically significantly
higher than non-bolded

80% 83% 82%

% Probably/Definitely
Get (NET) 66%
 Definitely get it
 Probably get it
51%
 Don’t know 59% 68% 39%
 Probably not get it
 Definitely not get it
% Probably/Definitely
Not (NET)
31% 27%
20% 15%

Base: Fully vaccinated or partially vaccinated with one or two doses and do not say decided not to get a second vaccination shot (September n=867)
NEW3Q2. As you may have heard, the US recently announced that booster shots could be available starting in late September for people around six to eight months after their initial shots. Which of the
32 32 following best describes your decision whether to get a COVID-19 vaccine booster when it is available to you?
32
 Significantly more COVID-19 vaccinated North Carolina adults have already or
expect to get the flu vaccine this fall compared to those who are unvaccinated for
COVID-19.

Expectation for Getting a Flu Shot TOTAL COVID-19 COVID-19

Vaccinated Unvaccinated
This Fall Sept. 2021 Sept. 2021 Sept.
25% 2021
(n=1522) (n=891) (n=631)
Bolded percentages are statistically
significantly higher than non-bolded

% Already Have or
Prob/Definitely Will 62%
Get Flu Shot (NET)
76%
 Already got a flu shot
 Definitely will 62%
29% 17%
 Probably will
7%
 Don’t know/Prefer not 17%
to Say (NET) 10%
44%
 Probably not 12% 12%
 Definitely not 10%
% Probably/Definitely Not
(NET)
49% 18%
38%
6%
9%
33 33 Base: September 2021 Total N=1522; Vaccinated/scheduled to be vaccinated (n=891); Unvaccinated/no appointment (n=631)
NEW3Q16. Which of the following best describes your expectations for getting a flu shot this fall? 10%
33 14% 16%
Vaccinating Kids Against
COVID-19: Parental
Perspective

34 34
34
 Three-quarters of North Carolina parents with a school age child worry about
their child getting COVID-19 and the health risks from getting COVID-19, a
jump from May.
Worry About School Age Child…
(Among Parents of Kids Ages 5-17)

Getting COVID- Health Risk from Getting COVID-19

19 69% 78%
68% 77%

25% 31%
40% 43%
% NET Very or
somewhat worried
 Very worried 43% 38%
 Somewhat worried
37% 35%
 Not very worried
 Not at all worried
20% 19%
15% 14%
12% 12% 7%
8%
May August May August
2021 2021 2021 2021

Base: Those with a school age child (age 5-17) May 202: n=676; August 2021 n=425;
NEW2Q1. How worried are you that your school age child(ren) will get COVID-19?
35 35 NEW2Q2. How worried are you about the health risks to your school age child(ren) getting COVID-19?

35
 Two-thirds of North Carolina parents of 12-15 year-olds, and nearly seven in ten
parents of 16-17 year-olds either have vaccinated their child, have an
appointment, or are likely to get them vaccinated.

Combined Vaccine Status/Intent to Vaccinate Child

Among parents with a child in range (answering about the oldest child if more than one in range)

Child Child
Age 12-15 Age 16-17
% Already Have or
Prob/Definitely Will 50%
Have Child Get 58%
Vaccine(NET) 70%
68%
 Vaccinated or 26%
Appointment 22%
18% 23%
13% 14%
 Definitely will 13%
12% 17%
5% 9%
 Probably will
6%
 Don’t know/Prefer not 22%
to Say (NET) 35%
53%
 Probably not 15% 59%
8%
 Definitely not 13%
5% 15%
% Probably/Definitely Not May August May August
2021 9%
2021 2021 5%
2021
(NET) 24% 20% 6%
14%
7%
36 36 Base: Have child age 12-15 (May: N=309), (August: N=179), Have child age 16-17 (May: N=156) (August: N=105),
NEW2Q4/4A: Which of the following best describes your decision whether to have your 12-15/16-17 year old child get a COVID-19 vaccine?
36
 One-third of parents of young children, age two to 11, say they will definitely
get their child vaccinated when their child becomes eligible to receive it

Intent to Vaccinate for Child28%

Age 2-11 When
28%Eligible
Among parents whose oldest child is under 12
(answering about the oldest child 17%
if more than one in
15% range)

13% 10%
%
Probably/Definitel 14%
y Get (NET) 21%

 Definitely get it

 Probably get it

 Don’t know/Prefer
not to Say (NET) 58%
51%
 Probably not get it
34%
 Definitely not get it 30%

% Probably/Definitely May August

Not (NET) 2021 2021
21% 24%

37 37 Base: Have child age 2-11 and do not have child age 12-17 (May: N=382) (August: N=244)
NEW2Q5: When your child becomes eligible to get the COVID-19 vaccine, will you…
37
 Three-quarters of North Carolinians agree that getting school age kids
vaccinated will get kids safely back to their normal activities, to protect
their younger siblings, and make everyone safer by slowing the spread of
COVID-19.
Perceptions About Vaccinating Kids
Agree Agree Total
somewhat strongly Agree
We need to get school age kids vaccinated so they can more safely be in
the classroom, support their mental health, play sports, attend events, and
hang around with other kids
26% 48% 74%

Families should vaccinate their older children to protect their younger

siblings from getting sick 27% 47% 74%

Getting all school age children vaccinated will slow the spread of COVID-19
and make everyone safer 28% 45% 73%

For school age kids under 16, the health risks from getting COVID-19 are
far greater than the health risks from any side effects from the vaccines
30% 38% 68%

I would only vaccinate my children if it was required for them to attend 22% 14% 37%
school or college*

Base: Total (1248) *Base: Parents of school age children only (325)
38 38 Q17: Please indicate the extent to which you agree or disagree with each of the following statements using the scale shown
38
Facemasks and Social
Distancing

39 39
39
 Worry about health risks from COVID-19 risen to levels comparable with
March and continues to be higher among those who are vaccinated compared
to those not vaccinated.

Worry About Health Risks of Getting COVID-19

Unvaccinated/No Vaccinated or
Total Appointment Appointment
% NET Very or
somewhat worried
76% 63% 73% 74% 55% 58% 80% 69% 80%
 Very worried
27% 20% 22%
 Somewhat worried
39% 34% 35% 32%
39%
 Not very worried 47%
 Not at all worried 35% 36%
36%
39% 37%
37% 39%
41%
24% 33%
25%
22%
17% 17% 20%
17%
21% 16% 14%
16% 17% 11%
8% 10% 9% 4% 6%
March May Augus March May Augus March May August
t t
Base March 2021: Total (n=1290) Unvaccinated/no appointment (n=895); Vaccinated/appointment (n=395)
Base May 2021: Total N=2570; Unvaccinated/no appointment (n=1102);Vaccinated/appointment (n=1468)
Base August 2021: Total N= 1248; Unvaccinated/no appointment (n=631);Vaccinated/appointment (n=891)
40 40
Q7: How worried are you about the health risks of getting COVID-19?
40
 Worry about getting COVID-19 has grown since May among both vaccinated
and unvaccinated, the unvaccinated remain far less worried.

Worry About Getting COVID-19

Total Unvaccinated/No Appointment Vaccinated or Appointment

52% 68% 46% 54% 57% 75%

16% 13% 16% 17%
27% 32%

% NET Very or 33%

37% 38% 39%
somewhat worried
 Very worried 41%
43%
 Somewhat worried 29%
 Not very worried 29% 27%
29%
 Not at all worried 21%
18%
19% 25% 19%
11% 14% 8%

May August May August May August

Base May 2021: Total N=2570; Unvaccinated/no appointment (n=1102);Vaccinated/appointment (n=1468)

Base August 2021: Total N=1248; Unvaccinated/no appointment (n=631);Vaccinated/appointment (n=891)
41 41
NEW1Q1: How worried are you about getting COVID-19?
41
 While a majority of North Carolinians say they are still wearing facemasks and
practicing social distancing, the number continues to decline, a growing
number say “most of the time”.

Wearing Facemasks Practiced Social Frequency of Wearing

in Public Spaces Distancing Facemasks
in Public Spaces around people who you don’t live with

55%  All of the time 54%  All of the time 46% 41%
67%  Most of the time 61% 58%
82%
70%  Most of the time
 Never  Never
 Did not go into 43%
public space and/or 35%
39% 42%
27% 33% not around those I 31%
15% 28% 11%
don’t live with (NET) 4% 11%
7% 4% 6% 7%
3% 6% 6% 4%
March May August 2%
March May August March May August
2021 2021 2021 2021 2021 2021 2021 2021 2021

Base Total November 2020 (n=1922) Total March 2021 (n=1290), Q8A: Thinking back to the past two weeks, how often would you say you took each of these actions when you’ve gone out
42 into public spaces? Wore a facemask; Practiced social distancing NEW1Q2: Still thinking back to the past two weeks, how often would you say you wore a facemask indoors when you were
42
with people who didn’t live with you?
42
 Eight in ten of North Carolinians feel that vaccinated people may be able to
spread the Delta variant so they need to wear masks and social distance. This
represents a significant increase from May 2021 and is similar to March.

COVID-19 Masking Perception August 2021 May 2021 March 2021

Total
Agree 81% 79%
Vaccinated people may still be able to 65%
spread the Delta variant* so they 52% 44%
28%
need to continue wearing masks and
social distancing. Agree
Agree strongly 29% 37% 35%

Modified from “the

virus” in
May/March

Base: Total (March: n=1290; May: n=2570; August: n:1248)

43 43 Q17: Please indicate the extent to which you agree or disagree with each of the following statements using the scale shown
43
Logistics of Getting Vaccine

44 44
44
 The top drivers for vaccination among the unvaccinated are hearing from people they trust
or having a family member or their nurse or doctor tell them to get vaccinated. Incentives
and employer-required COVID-19 testing for the unvaccinated are also important.
Impact on Choice to Get Vaccinated: September 2021  Little  Much % NET More
more more likely
Among the Unvaccinated/No Appointment likely likely
Hearing from people I trust who have gotten the vaccine 56% identify at
21% 15% 36%
least one factor
Spouse or other family member asks me to get vaccinated
20% 15% 36% that would make
My nurse or doctor tells me to get the vaccine 19% 13% 32% them more likely to
Incentive for getting vaccine, e.g., gift card, cash drawing, free food, ticket to sport vaccinate
event* 14% 16% 30% (compared to 61%
in May and 75% in
Employer requires weekly COVID-19 testing for people who aren’t vaccinated* 15% 14% 30%
March)
Able to walk-in for a vaccine 14% 15% 28%
Learned that the vaccine is free and no insurance is needed* 12% 16% 28%
Employer asks me to get vaccinated 16% 11% 28%
Vaccination offered close to where I live 14% 14% 28%
Vaccine given at place where I am comfortable such as church, school, community center 13% 12% 25%
Found out that even with insurance, it may cost me a lot if I’m hospitalized for COVID-19* 12% 13% 25%
Vaccines were offered at an event you were already going to* 12% 12% 24%
Seeing people like me get the vaccine 13% 11% 24%
Employer gives me time off to get vaccinated 12% 11% 23%
Transportation to the vaccination site 8% 11% 20%
*New items added September 2021
Able to get childcare 9% 9% 18%
45 45 Base: Total Respondents who have not had a vaccine or an appointment schedule for a vaccine n=631
NEW1Q13 Below are some things that might impact whether you are able to get a vaccine once it is your turn. For each, please indicate whether it would have no effect, make you a little more likely, or make
45
you much more likely to go and get a COVID-19 vaccine?
 A majority of the vaccinated say a close location, finding out it is free, hearing from those they trust who
have taken the vaccine and the ability to walk in for vaccination influenced their choice to vaccinate.
Incentives have been a factor for one in three who were vaccinated most recently.
% More Likely by Date

Impact on Choice to Get Vaccinated: September 2021

 Little  Much % NET More Vaccinated Vaccinated*
Vaccinated Vaccinated
more more likely April 2021 May or June Jul. to Sept.
Among the Fully and Partially Vaccinated (n=872) likely likely or earlier 2021 2021
Vaccination was offered close to where I live 20% 40% 61% 57% 70% 63%
Learned that the vaccine is free and no insurance is needed* 18% 40% 58% 54% 70% 63%
Heard from people I trust who had gotten the vaccine 23% 32% 55% 48% 69% 64%
Was able to walk-in for a vaccine 18% 33% 51% 44% 64% 59%
Vaccine given at place where I am comfortable e.g., church, school, or
community center 19% 26% 45% 40% 55% 49%
Saw people like me get the vaccine 21% 24% 45% 40% 57% 48%
Spouse or other family member asked me to get vaccinated 15% 26% 41% 35% 52% 49%
My nurse or doctor told me to get the vaccine 14% 27% 41% 38% 47% 42%
Had transportation to the vaccination site 14% 26% 40% 37% 48% 40%
Found out even w/ insurance, it may cost a lot money if hospitalized for COVID-
19 treatment* 13% 18% 31% 25% 42% 38%
Employer gave me time off to get vaccinated 10%12% 21% 15% 31% 32%
Vaccines were offered at an event I was already going to* 10%11% 21% 17% 29% 26%
Employer asked me to get vaccinated 9% 11% 20% 15% 26% 32%
Incentive for getting vaccine, e.g., gift card, cash drawings, free food, ticket to
sport event* 7%10% 17% 9% 25% 36%
Was able to get childcare 7%7% 14% 8% 26% 21%
*New items added September 2021 *NOTE: Bolded % are significantly higher than April/Earlier vaccinations,
Base: Total Fully and Partially Vaccinated Respondents n=872
46 shaded cells
46 NEW1Q4 Below are some things that may have had an impact on your choice to get vaccinated. For each, please indicate whether it had no are significantly
effect, higher
made you a little thanorMay/June
more likely, made you much more likely to get your COVID-1
46 vaccination?
 Top sources used to find information about getting a COVID-19 vaccine include friends and
family, medical professionals; the unvaccinated rely more heavily on social media but are
less likely to have looked for information at all compared to those who are vaccinated.
Sources used to find information about getting a COVID- Vaccinated Or
19 vaccine Scheduled Unvaccinated/
Total Appointment No Appointment
Friends or family 40% 41% 36%
A doctor, nurse or other medical professional 37% 40% 28%
North Carolina Department of Health and Human 32% 35% 25%
Services
32% 32% 31%
News media
30% 34% 21%
Centers for Disease Control or National Institute of Health
27% 30% 21%
A pharmacy
25% 22% 33%
Social media
25% 29% 12%
Your county health department
11% 13% 6%
Your health insurance company
11% 12% 8%
Your employer
9% 9% 7%
The COVID-19 Vaccine Help Call Center
8% 8% 9%
Community groups or organizations
7% 9% 2%
The “YourSpotYourShot” or “MySpot” Website
5% 5% 4%
Faith leaders
2% 3% 2%
Other
9% 3% 25%
None, did not look for information

47 47 Base: September 2021 Total N=1522; Vaccinated/scheduled to be vaccinated (n=891); Unvaccinated/no appointment (n=631)
NEW1Q12. Which, if any, of the following sources have you used to find information about getting a COVID-19 vaccine?
47
 Few unvaccinated North Carolinians have issues in finding out where to get a
vaccine or finding a convenient time and place to get vaccinated, however
two in ten say getting information that is easy to understand and safety and
effectiveness information is difficult.

Level of Difficulty to…

 Very or  Does not  Somewhat
somewhat apply or did or very
easy not seek info difficult
Find information that is easy to understand about the COVID-19 vaccine 22% 57%

Get safety and effectiveness information for the COVID-19 vaccine 23% 55%

Find a convenient time and place to be vaccinated (including walk-in

31% 54%
vaccinations)

Find out where you can get a COVID-19 vaccine 27% 63%

48 48 Base: Unvaccinated/No appointment N=631

NEW1Q11. How easy or difficult has it been for you to…?
48
 Four in ten unvaccinated say they would feel most comfortable getting vaccinated
in their doctor’s office; more than two in ten would feel comfortable with
vaccination in a hospital/medical facility or a pharmacy/retail location.

Place feel most comfortable getting vaccinated

Among the unvaccinated and those without an appointment scheduled

My doctor’s office 41%

In a hospital or other medical facility 23%

Pharmacy or retail location 21%

At a drive-through clinic 12%

Smaller local setting such as a church,

7%
school or community center
Mobile vaccination site such as a bus or
7%
van that brings vaccine to my community
Mass vaccination site such as a stadium or 2%
other large public venue

Other 1%

None of these 38%

49 49 Base: September 2021 Unvaccinated and no appointment scheduled (N=631)

49 NEW2Q1A. Where would you feel most comfortable getting vaccinated? Select up to three or select “none of these”.
Appendix: Respondent Profile

50 50
50
 Wave 3 September 2021: Respondent Profile
Children in Household

Gender Children under age 5 12%

Male 47% Children ages 5 to 11 17%
Female 52% Children ages 12 to 15 12%
Gender variant/Non-binary 1% Children ages 16 to 17 7%
Transgender MTF <1% Rural, Urban, Suburban Children ages 18 or older 11%
Transgender FTM <1%
No children living in the household 58%
Prefer not to answer 0% Rural 41%
Age Suburban 24% Education
18-24 10% Urban 34%
High School or Less 27%
25-34 18% Unable to classify 1%
Some College no Degree 38%
35-44 20%
Region College Grad or Higher 34%
45-54 16%
Prefer Not to Say <1%
55-64 18%
65+ 19% North Central 24%
Employment
Hispanic/LatinX Northeast 5%
9%
Northwest 6% Employed full-time 40%
Race
Piedmont-Triad 16% Employed part-time 10%
White/Caucasian – Non-Hispanic 58%
Southeast 11% Unemployed 12%
Black/African American – Non-Hispanic 24%
Sandhills 9% Homemaker 8%
Asian/Asian American 3%
American Indian or Alaska Native 5% Southwest 22% Retired 21%
Native Hawaiian or Pacific Islander <1% Western 6% Student 4%
Some other race 5% Unable to classify 1% Other 5%
51 51
51
 Wave 3 September 2021: Respondent Profile

Marital Status

Married 42%
Living with partner 10%
Single, never married 28%
Divorced 13%
Separated 2% Health Conditions Increasing
COVID-19 Risk
Widowed 5%
Prefer not to answer 1% Yes 38%

Household Income No 51%

Consider Self in Politics Today
Don’t know 10%
Less than $25,000 24%
Prefer not to answer 2% Strong Republican 15%
$25,000 to $49,999 27%
A not-so-strong Republican 6%
$50,000 to $74,999 18% Qualifying Long-Lasting
Physical, Mental, Emotional Lean Republican 5%
$75,000 to $99,999 12%
Disability
$100,000 to $149,999 9% Independent/ Something else 22%

$150,000 to $199,999 3% Yes 25% Lean Democrat 10%

$200,000 or more 2% No 68% A not-so-strong Democrat 8%
Prefer not to say 3% Don’t know 6% Strong Democrat 24%
Don’t know 2% Prefer not to answer 2% Don’t know/Undecided 10%
52 52
52