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SEO Presentation

Search Engine Optimization (SEO) enhances website traffic by improving content, structure, and user experience. It is crucial for increasing visibility, driving organic traffic, and building trust, with higher ROI than paid ads. Key components include on-page, off-page, and technical SEO, along with best practices like keyword research and link building.

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17 views12 pages

SEO Presentation

Search Engine Optimization (SEO) enhances website traffic by improving content, structure, and user experience. It is crucial for increasing visibility, driving organic traffic, and building trust, with higher ROI than paid ads. Key components include on-page, off-page, and technical SEO, along with best practices like keyword research and link building.

Uploaded by

dangihimanshi29
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Search Engine Optimization (SEO)

Search Engine Optimization (SEO)


What is SEO?
• - SEO stands for Search engine optimaization
Engine Optimization
• - Increases quantity and quality of website
traffic
• - Optimizes content, structure, and user
experience
Why is SEO Important?
• - Increases visibility in search engines
• - Drives organic (free) traffic
• - Builds trust and credibility
• - Improves user experience
• - Higher ROI compared to paid ads
How Search Engines Work
• - Crawling: Bots scan the web
• - Indexing: Data stored in search databases
• - Ranking: Algorithms determine relevance
and quality
Types of SEO
• 1. On-Page SEO: Content, keywords, meta tags
• 2. Off-Page SEO: Backlinks, social signals
• 3. Technical SEO: Site speed, mobile-
friendliness, structured data
Key On-Page SEO Elements
• - Title tags
• - Meta descriptions
• - Headings (H1, H2, etc.)
• - Internal linking
• - Image alt text
• - Keyword placement and density
Keyword Research
• - Identifies user search queries
• - Tools: Google Keyword Planner, SEMrush,
Ahrefs
• - Types: Short-tail (e.g., 'shoes'), Long-tail (e.g.,
'best running shoes for flat feet')
Link Building Basics
• - Importance of quality backlinks
• - Strategies: Guest blogging, influencer
outreach, broken link building
• - Avoid spammy links or link farms
Technical SEO Essentials
• - Mobile-first design
• - Fast loading times
• - Secure (HTTPS)
• - XML sitemaps
• - Canonical tags
• - No broken links
SEO Tools
• - Google Search Console
• - Google Analytics
• - Yoast SEO (WordPress)
• - SEMrush, Ahrefs, Moz
• - Screaming Frog
SEO Best Practices
• - Write for humans first, search engines
second
• - Keep content fresh and updated
• - Focus on user intent
• - Optimize for featured snippets
• - Track and measure results
Conclusion
• - SEO is a long-term strategy
• - Essential for visibility and growth
• - Consistency and quality content are key
• - Stay updated with algorithm changes

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