PPM Unit - 2
PPM Unit - 2
ORGANIZATIONAL PLANNING
What is Organizational Planning?
• Organizational planning is the process of defining a
company’s reason for existing, setting goals aimed
at realizing full potential, and creating increasingly
discrete tasks to meet those goals.
• There are four phases of a proper organizational
plan:
• Strategic,
• Tactical,
• Operational, and
• Contingency.
Strategic
A strategic plan is the company’s big picture. It defines the
company’s goals for a set period of time, whether that’s one
year or ten, and ensures that those goals align with the
company’s mission, vision, and values. Strategic planning
usually involves top managers, although some smaller
companies choose to bring all of their employees along
when defining their mission, vision, and values.
Tactical
The tactical strategy describes how a company will implement
its strategic plan. A tactical plan is composed of several
short-term goals, typically carried out within one year, that
support the strategic plan. Generally, it’s the responsibility
of middle managers to set and oversee tactical strategies,
like planning and executing a marketing campaign.
Operational
Operational plans encompass what needs to happen continually, on
a day-to-day basis, in order to execute tactical plans.
Operational plans could include work schedules, policies, rules,
or regulations that set standards for employees, as well as
specific task assignments that relate to goals within the tactical
strategy, such as a protocol for documenting and addressing
work absences.
Contingency
Contingency plans wait in the wings in case of a crisis or
unforeseen event. Contingency plans cover a range of possible
scenarios and appropriate responses for issues varying from
personnel planning to advanced preparation for outside
occurrences that could negatively impact the business.
Companies may have contingency plans for things like how to
respond to a natural disaster, malfunctioning software, or the
Organizational planning
Organizational planning
• Operational plans, or the processes that determine how individual employees spend their
day, are largely the responsibility of middle managers and the employees that report to
them.
• For example, the process that a sales rep follows to find, nurture, and convert a lead into
a customer is an operational plan. Work schedules, customer service workflows, all aid a
sales department in reaching its tactical goal—in this case, a sales quota—so they fall
• This stage should include setting goals and targets that individual employees should hit
• Managers may choose to set some plans, such as work schedules, themselves. On the
other hand, individual tasks that make up a sales plan may require the input of the entire
team. This stage should also include setting goals and targets that individual employees
• It’s time to put plans into action. Theoretically, activities carried out on a day-to-day basis (defined by
the operational plan) should help reach tactical goals, which in turn supports the overall strategic
plan.
• No plan is complete without periods of reflection and adjustment. At the end of each quarter or the
short-term goal period, middle managers should review whether or not they hit the benchmarks
• For example, this is when the manager of the sales department would run a report analyzing
whether or not a new process for managing the sales pipeline helped the team reach its quota. A
marketing team, on the other hand, might analyze whether or not their efforts to optimize
advertising and landing pages succeeded in generating a certain number of leads for the sales
department.
• Depending on the outcome of those reviews, 0rg anization may wish to adjust parts of its strategic,
tactical, or operational plans. For example, if the sales team didn’t meet their quota their manager
Planning Process
• Plan
– A statement of action steps to be taken in order to
accomplish the objectives
• Koontz and O’ Donnell say planning “is deciding in
advance what to do, how and when to do it and
who is to do it. Planning bridges the gap between
where we are and where we want to go. It makes it
possible for things to happen which would, but for
planning, not happen.”
Plan and Planning
• A plan is a commitment to particular course of
action whereas planning is an activity consisting of a
process.
• Planning involves determination of objectives of the
business, formation of programmes and courses of
action for their attainment, development of
schedules and timings of action and assignment of
responsibilities for their implementation.
Characteristics of planning:
1 . Planning is looking into the future.
2. Planning involves pre-determined line of action.
3. Planning requires considerable time for
implementation.
4. Planning is a continuous process.
5. Planning is to achieve pre-determined objectives in a
better way.
6. Planning is done for a specific period.
7. Planning not only selects the objectives but also
develops policies, programmes and procedures to
achieve the objectives.
8. Planning is required at all levels of management.
Planning – Components:
The ingredients of planning are as follows:
1 Goals
They are general guidelines that explain what you want to achieve in community.
2 Objectives
Objectives define strategies or implementation steps to attain the identified goals. Unlike goals,
objectives are specific, measurable, and have a defined completion date. They are more
specific and outline the “who, what, when, where, and how” of reaching the goals.
3 Mission
Mission Statement defines the company’s business, its objectives and its approach to reach
those objectives. It tells the basic purpose of organization
4 Vision A Vision Statement describes the desired future position of the company. Elements of
Mission and Vision Statements are often combined to provide a statement of the company’s
purposes, goals and values.
5. Policies:
Objectives determine the ‘what-to-do’ aspect for the persons in the organization, while policies
tell ‘how-to-do’ aspect. Policy statements present broad guidelines for the executives. We
should purchase our raw materials from the local dealers only. This is policy statement of the
purchase department.
6 Procedures:
Policy statements are broad guidelines. While implementing
them a detailed step-by-step routine is necessary. It is called
procedure. It is a desired method to handle an activity
7 Process
A process is a set of interrelated or interacting activities which
transforms inputs into outputs
• A procedure is specified way to carry out an activity or a
process
8. Rules:
Rules is the ultimate analysis of a plan. Procedure and rules are
different in the sense that procedure is a routinized step-by-
step arrangement, whereas rule has no order.
‘Do not smoke in factory premises’ is a rule, but ‘how to
requisition goods from the stores’ is a procedure.
9. Budgets:
Budget is also a plan where estimated results are
shown in terms of money. Budget is a very
important tool for planning in many organizations,
though it is also a tool of control budget fails as a
control device if there is no plan to compare the
actual against the estimated figures. Budget is a
device for cost control also.
10. Strategies:
Strategy means tactical planning in competitive
environment. Organizations should plan not in
isolation, but in keeping with the forces of external
environment — our suppliers, our customers,
Takeaway 2: Types of Plans Used by Managers
Plans
Most of us
• 3 month time
frame
A few of us
• 1 year time frame
Very few of us
• 20 year time frame
Types of Plans
We can classify planning on the basis of following
dimensions :-
1.Organizational level :-
i. Corporate
ii. Divisional
iii. Functional planning
2.Focus :-
i. Strategic
ii. Operational
iii. Tactical planning
3.Time period :-
i. Long range
ii. Medium range
iii. Short range
On Basis of Level Planning:
Tactical plans are made for short term moves and necessary
for supporting the strategic plans and achieving firm’s
objectives. They are required to meet the challenges of
sudden changes in the environmental forces.
For instance, tactical plans may be made to handle a sudden
fall in the demand of firm’s products of unexpected move
by a competitor.
Tactical planning may also become necessary to secure big
orders by changing the price policy, terms of conditions and
discount, etc. The nature of a tactical plan is dictated by the
threats posed by the environment.
For example, if you decide one of the best ways to reach your target consumer is TV
advertising, then the tactical plan needs to carefully spell out the specifics of the
TV campaign.
(iii) Operational Planning.
Operational planning is concerned with the efficient use
of resources already allocated and with the
development of control mechanism to ensure efficient
operation so that organizational objectives are achieved.
It lays down programs, budgets, projects, policies,
procedures, rules, etc. to implement the strategic plan.
Operational plans provide the details of how the strategic
plans will be accomplished.
In other words, the details of how the strategic plans will
be accomplished. In other words, the details that
activate the strategic plan are domain of operational
planning. An operational plan as often more specific
than a strategic plan.
Range or Time Span of Planning
(i) Long – range Planning.
• Long range planning is the process of establishing long term goals, without
strategies, policies and programs to achieve these goals. In other words, long range
planning sets long term goals for the enterprise formulates strategic plans for
attaining these goals.
• It generally covers a period ranging from five years to twenty years or even more.
The period will vary from organization to organization. It may be five years for
departmental stores and at least twenty-five years for a company intending to take
up the production of the timber.
• The purpose of long-range planning may include technological leadership, increase
in market share, globalization of production and marketing, public, image, etc.
• Long range planning may involve capital budgeting, product planning, project
planning, acquisition of completing units. It may involve complete change in the
outlook of the business.
• It deals with the broad technological, financial competitive aspects of the business.
Because of this, long-range planning is associated with a great deal of uncertainty.
Its success will be determined by the ability of the organization to predict and deal
with the environment.
(ii) Intermediate or Medium-range Planning.
Intermediate plans are made to support the long term
plans. They may relate to department of new
products and markets.
Product publicity, increasing return on investment
from the existing products and markets, etc. Medium-
term planning usually covers a period of more than
one year but less than five years.
The length of period may vary from one business to
another depending upon the nature of business, risks
and uncertainties, government control, changes in
technology, nature of market, etc.
(iii) Short-range Planning.
• Short range planning relates to period of upto one year,
generally. Such plans are made to achieve short-term
goals.
• Short range planning is concerned more with the
current or near-future operations of the enterprise. It
may be considered as a step by step approach to
medium and long-range planning.
• They are quite specific in nature such as change of
product design, training of workforce, reduction of
inventory levels, preparation of production budget and
so on.
• Short-range planning is generally action-oriented and is
Steps
Involved in
Planning
Steps Involved in Planning
1Define objectives
The first, and most crucial, step in the planning process is to
determine what is to be accomplished during the planning period.
The vision and mission statements provide long-term, broad guidance
on where the organization is going and how it will get there.
The planning process should define specific goals and show how the
goals support the vision and mission. Goals should be stated in
measurable terms where possible. For example, a goal should be “to
increase sales by 15 percent in the next quarter” not “increase sales
as much as possible.”
Example:
• A mobile phone company sets the objective to sell 2,00,000 units next
year, which is double the current sales.
• 2. Develop premises
• Planning requires making some assumptions about the future. We
know that conditions will change as plans are implemented and
managers need to make forecasts about what the changes will be.
• These include changes in external conditions (laws and
regulations, competitors’ actions, new technology being available)
and internal conditions (what the budget will be, the outcome of
employee training, a new building being completed).
• These assumptions are called the plan premises. It is important
that these premises be clearly stated at the start of the planning
process. Managers need to monitor conditions as the plan is
implemented. If the premises are not proven accurate, the plan
will likely have to be changed.
• Example:
• The mobile phone company has set the objective of 2,00,000 units
sale on the basis of forecast done on the premises of favorable
3. Evaluate alternatives
• There may be more than one way to achieve a goal. For
example, to increase sales by 12 percent, a company could
hire more salespeople, lower prices, create a new marketing
plan, expand into a new area, or take over a competitor.
• Managers need to identify possible alternatives and
evaluate how difficult it would be to implement each one
and how likely each one would lead to success. It is valuable
for managers to seek input from different sources when
identifying alternatives. Different perspectives can provide
different solutions.
Example:
• The Mobile company has many alternatives like reducing
price, increasing advertising and promotion, after sale
service etc.,
4 Identify resources
• Next, managers must determine the resources needed to implement the
plan.
• They must examine the resources the organization currently has, what
new resources will be needed, when the resources will be needed, and
where they will come from.
• The resources could include people with particular skills and experience,
equipment and machinery, technology, or money.
• This step needs to be done in conjunction with the previous one, because
each alternative requires different resources. Part of the evaluation
process is determining the cost and availability of resources.
5 Plan and implement tasks
• Management will next create a road map that takes the organization
from where it is to its goal.
• It will define tasks at different levels in the organizations, the sequence
for completing the tasks, and the interdependence of the tasks identified.
• Techniques such as Gantt charts and critical path planning are often used
to help establish and track schedules and priorities.
6 Determine tracking and evaluation methods
• It is very important that managers can track the progress of
the plan.
• The plan should determine which tasks are most critical,
which tasks are most likely to encounter problems, and which
could cause bottlenecks that could delay the overall plan.
• Managers can then determine performance and schedule
milestones to track progress.
• Regular monitoring and adjustment as the plan is
implemented should be built into the process to assure things
stay on track.
• Example:
• A proper feedback mechanism should be developed by the
mobile phone company throughout its branches so that the
actual customer response, revenue collection, employee
Planning
Advantages Limitations
1. Utilization of resources 1. Unreliability of
2. Economy in operations forecasts
3. Effective control 2. Time consuming
4. Strengths competitive 3. High cost
ability 4. Inflexibility
5. Motivation 5. Organizational politics
MBO :MANAGEMENT BY OBJECTIVES
– INTRODUCTION
• Peter Drucker in 1954.
• Concept of planning
• Complishment of objectives through participation of
all concerned persons
• Participative and democratic style of management
Main Concept
• The principle behind Management by Objectives
(MBO) is to make sure that everybody within the
organization has a clear understanding of the aims,
or objectives, of that organization, as well as
awareness of their own roles and responsibilities in
achieving those aims.
• The complete MBO system is to get managers and
empowered employees acting to implement and
achieve their plans, which automatically achieve
those of the organization.
• Superior subordinate participation Joint goal setting
Support and encouragement from superiors
Definition
• MBO is "a process whereby superior and
subordinate of an Organization jointly define its
common goals, define each individual's major areas
of responsibility in terms Of results expected of him
and use these measures as guides for operating the
unit and assessing the contribution of each of its
members.”
Objectives or Purposes
• Translate main statement into operational terms.
• To give directions and set standards for the measurement of
performance.
• To measure and judge performance
• To relate individual performance to organizational goal
• To foster increasing competence and growth of subordinates
• To enhance communication between superiors and
subordinates
• To serve as a basis for judgments about salary and promotion
• To stimulate subordinates motivation
• To serve as a device for organizational control and integration
• To set long term and short term objectives
With MBO, came the concept of SMART goals i.e. goals that are:
• Specific
• Measurable
• Achievable
• Relevant, and
• Time bound.
Features of MBO
Superior-subordinate participation
Joint goal-setting
Clarity of goals
Better communication and Coordination
Joint decision on methodology
Makes way to attain maximum result
Support from superior
Steps in Management by Objectives Process
5. Providing feedback
In the management by objectives approach, the most essential step is the
continuous feedback on the results and objectives, as it enables the
employees to track and make corrections to their actions. The ongoing
feedback is complemented by frequent formal evaluation meetings in
which superiors and subordinates may discuss progress towards objectives,
leading to more feedback.
6. Performance appraisal
Performance reviews are a routine review of the success of employees within
DECISION-MAKING
Decision-making involves the selection of a course of action from among
two or more possible alternatives in order to arrive at a solution for a
given problem.
The word “decision” is derived from latin word “decido”,meaning to cutoff it
means settlement, a fixed intentition bringing to conclusive result. Main
objective of decision is to give effective result which is help to
organization to for achieve its goal.
Characteristics Of Managerial Decisions
Risk
Uncertainty
Lack of
Structure Conflict
Characteristics Of Managerial Decisions
• Lack of structure
– the usual state of affairs in managerial decision making
– programmed decisions - decisions that have been
encountered and made in the past
• have objectively correct answers
• are solvable by using simple rules, policies, or numerical
computations
– nonprogrammer decisions - new, novel, complex
decisions having no proven answers
• decision maker must create or impose a method for making
the decision
Comparison Of Types Of Decisions
Evaluating
alternatives
Making the
choice
Implementing
the decision
Evaluating
the decision
Stages Of Decision Making
• Identifying and diagnosing the problem
– recognize that a problem exists and must be solved
• problem - discrepancy between current state and:
– past performance
– current performance of other organizations
– future expected performance
• decision maker must want to resolve the problem and have the
resources to do so
• Generating alternative solutions
– ready-made solutions - ideas that have been tried before
• may follow the advice of others who have faced similar problem
– custom-made solutions - combining new ideas into solutions
Stages Of Decision Making (cont.)
• Evaluating alternatives
– Determining the value or adequacy of the alternatives
– Predict the consequences that will occur if the various options
are put into effect
• Managers should consider several types of consequences
– Success or failure of the decision will affect the track record of
the decision maker
– Contingency plans - alternative courses of action that can be
Implemented based on how the future unfolds
• Contingency plans are necessary to prepare for different scenarios
• For example, when choosing a place to establish a new business, the
criteria might include rental costs, availability of skilled labor, access
to transportation and means of distribution, and proximity to
customers. Based on the relative importance of these factors, a
business owner makes a decision that best meets the criteria.
Stages Of Decision Making (cont.)
• Making the choice
– Maximize - a decision realizing the best possible
outcome
• Requires searching thoroughly for a complete range of
alternatives
• Each alternative is carefully assessed
• Compare one alternative to another
– Satisfies - choose an option that is acceptable although
not necessarily the best or perfect
• compare the choice with the goal, not against other options
• search for alternatives ends when an okay solution is found
– Optimizing - achieving the best possible balance among
several goals
Stages Of Decision Making (cont.)
• Implementing the decision
– Those who implement the decision must:
• Understand the choice and why it was made
• Be committed to its successful implementation
– Can’t assume that things will go smoothly during
implementation
• Identify potential problems
• Identify potential opportunities
– Always expect the unexpected
Steps In The Implementation Plan