Resource Mobilization
Is the strategic process of identifying, acquiring
and effectively utilizing various resources
effectively necessary to support and achieve
community initiatives.
Definition and Overview
- refers to the activities involved in securing new and
additional resources for an organization, as well as optimizing
the use of existing resources.
- this concept is crucial in various contexts, including non-
profit organizations, social movements, and business
development.
- it encompasses financial assets, human skills, technological
resources, and informational capital.
Importance of Resource Mobilization
• Sustainability and Growth
• Enhanced Impact
• Stakeholder Engagement
• Capacity Building
Resource
Mobilization in
Social Movements
Types of resources
• Financial
• Human resources
• Informational resources
• Physical resources
Financial Resources
- funds obtained from government grants,
- private donations,
- crowdfunding, and
- sponsorships.
- membership fees,
- income generated from community membership
subscriptions or
- participation fees for events and activities.
Human resources
Refers to things like volunteers, community
members who contribute their time and skills
without financial compensation.
It also refers to paid employees and
specialists who provide expertise and labor to
the community projects.
Informational resources
Resources can also extend to information,
such as data and research findings that inform
community strategies and decision-making.
Educational materials like training manuals
and guides that support community learning
and development.
Physical resources
This could include infrastructure and
equipment such as buildings, meeting
spaces, computers etc., as well as supplies
like stationary and other materials required
for community activities.
The importance of resource
mobilization in communities
• Building capacity
• Sustainability
• Empowerment
• Innovation and growth
Mobilization tips for community managers
So how can community managers effectively mobilize resources? Here are some tips to get started.
Identify community needs
Start by assessing what it is your community actually needs. Take advantage of surveys, focus groups,
community meetings, and interviews to gather information directly from your members.
Surveys can reach a broader audience, while focus groups and meetings allow for in-depth discussions.
Utilize tools like SuveyMonkey, Google Forms, or community assessment software to collect and analyze
data.
Once you have the data, evaluate needs based on their potential impact on the community and the
feasibility of addressing them.
Create some kind of matrix to score needs on this criteria so you can prioritize which issues to address
first. Involve your community members in this process to ensure their perspectives are considered, as
this will help foster a sense of ownership and commitment to addressing their needs.
Conclusion
Resource mobilization is a multifaceted approach that plays a
critical role in the sustainability and effectiveness of
organizations and social movements. By understanding and
implementing effective resource mobilization strategies,
organizations can enhance their impact, engage stakeholders,
and achieve their objectives more efficiently.
